Music Trade Review
Issue: 1908 Vol. 47 N. 23 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THS
Bulletin
FVLL<£p C H V N K S ^ WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. i. No. 17.
Published Weekly by Christman Sons, New York.
December £, 1908
SOLID SHOT FROM FORT CHRISTMAN
Missiles That Throw Consternation Into the Ranks Of Competitors—The
Echoes of the Christman Volleys Heard Throughout the Land—Good
Trade Markmanship Scores Business Bull's-eyes—
Some Fine Spun Theories Demolished.
I
T would be difficult to find anywhere a more
rapid increase in a piano manufacturing
business, than has been evidenced in the
growth of the Christman piano enterprise.
During the past six months the dealers have
commenced to understand and appreciate the un-
usual values incorporated in the Christman
pianos. For a while they were a little skeptical.
They have listened to a good many strong claims
put forth by manufacturers in various parts of
the union. They have investigated some of
them, and they found that they were overdrawn.
Hence, when the Christman Bulletin made
its appearance in The Music Trade Review, there
were some who accepted the statements made in
it with considerable allowance. They did not
believe that the Christmans were putting in their
pianos the work which they stated, but gradually,
as they heard from other dealers who had tested
the Christman product, they began to find that a
trial order would be safe.
They ventured an order for a piano or two,
and every man who has placed a sample order for
a Christman piano, has repeated it several times
over, and he has stated in the most unqualified
terms that the Christman piano is the best that
he has been able to find up to date for the money
—or for any money for that matter. For the
Christman is not made for any special class out-
side of a high grade association. It's not made
to compete with the commercial piano; it's made
to satisfy the demand for a high grade piano at a
moderate price. It belongs to the very best in
pianodom. It's made by men whose names ap-
pear on the fall board of the Christman product.
It's made by men who view piano making as an
art and are interested in producing first class
pianos at moderate prices.
Now, that is what this trade is entitled to,
and it is what the dealers have been seeking for
years. Not a high grade piano at a high price—
but a high grade piano at a moderate price.
That's the piano which is made at the big
Christman factory at 591-601 East 137th Street,
New York. That's the piano that the trade is
talking about to-day more than any piano on the
market.
You ask a dealer who has come in competi-
tion with the Christman—he will tell you that it
is unbeatable. A well-known salesman said this
week: "I know that Christman piano, its a hard
one to beat; yes, confound it, I have never been
able to beat it. It's one of those pianos you can't
beat."
The easiest thing is to have it on your side.
Then you have a big piano argument in your
favor.
THS
Bulletin
FVLL<£p C H V N K S ^ WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. i. No. 17.
Published Weekly by Christman Sons, New York.
December £, 1908
SOLID SHOT FROM FORT CHRISTMAN
Missiles That Throw Consternation Into the Ranks Of Competitors—The
Echoes of the Christman Volleys Heard Throughout the Land—Good
Trade Markmanship Scores Business Bull's-eyes—
Some Fine Spun Theories Demolished.
I
T would be difficult to find anywhere a more
rapid increase in a piano manufacturing
business, than has been evidenced in the
growth of the Christman piano enterprise.
During the past six months the dealers have
commenced to understand and appreciate the un-
usual values incorporated in the Christman
pianos. For a while they were a little skeptical.
They have listened to a good many strong claims
put forth by manufacturers in various parts of
the union. They have investigated some of
them, and they found that they were overdrawn.
Hence, when the Christman Bulletin made
its appearance in The Music Trade Review, there
were some who accepted the statements made in
it with considerable allowance. They did not
believe that the Christmans were putting in their
pianos the work which they stated, but gradually,
as they heard from other dealers who had tested
the Christman product, they began to find that a
trial order would be safe.
They ventured an order for a piano or two,
and every man who has placed a sample order for
a Christman piano, has repeated it several times
over, and he has stated in the most unqualified
terms that the Christman piano is the best that
he has been able to find up to date for the money
—or for any money for that matter. For the
Christman is not made for any special class out-
side of a high grade association. It's not made
to compete with the commercial piano; it's made
to satisfy the demand for a high grade piano at a
moderate price. It belongs to the very best in
pianodom. It's made by men whose names ap-
pear on the fall board of the Christman product.
It's made by men who view piano making as an
art and are interested in producing first class
pianos at moderate prices.
Now, that is what this trade is entitled to,
and it is what the dealers have been seeking for
years. Not a high grade piano at a high price—
but a high grade piano at a moderate price.
That's the piano which is made at the big
Christman factory at 591-601 East 137th Street,
New York. That's the piano that the trade is
talking about to-day more than any piano on the
market.
You ask a dealer who has come in competi-
tion with the Christman—he will tell you that it
is unbeatable. A well-known salesman said this
week: "I know that Christman piano, its a hard
one to beat; yes, confound it, I have never been
able to beat it. It's one of those pianos you can't
beat."
The easiest thing is to have it on your side.
Then you have a big piano argument in your
favor.
Future scanning projects are planned by the International Arcade Museum Library (IAML).