Music Trade Review

Issue: 1908 Vol. 47 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THS
Bulletin
FVLL<£p C H V N K S ^ WISDOM^f
SPECIAL INTERESTS PIANO DEALERS
Vol. i. No. 17.
Published Weekly by Christman Sons, New York.
December £, 1908
SOLID SHOT FROM FORT CHRISTMAN
Missiles That Throw Consternation Into the Ranks Of Competitors—The
Echoes of the Christman Volleys Heard Throughout the Land—Good
Trade Markmanship Scores Business Bull's-eyes—
Some Fine Spun Theories Demolished.
I
T would be difficult to find anywhere a more
rapid increase in a piano manufacturing
business, than has been evidenced in the
growth of the Christman piano enterprise.
During the past six months the dealers have
commenced to understand and appreciate the un-
usual values incorporated in the Christman
pianos. For a while they were a little skeptical.
They have listened to a good many strong claims
put forth by manufacturers in various parts of
the union. They have investigated some of
them, and they found that they were overdrawn.
Hence, when the Christman Bulletin made
its appearance in The Music Trade Review, there
were some who accepted the statements made in
it with considerable allowance. They did not
believe that the Christmans were putting in their
pianos the work which they stated, but gradually,
as they heard from other dealers who had tested
the Christman product, they began to find that a
trial order would be safe.
They ventured an order for a piano or two,
and every man who has placed a sample order for
a Christman piano, has repeated it several times
over, and he has stated in the most unqualified
terms that the Christman piano is the best that
he has been able to find up to date for the money
—or for any money for that matter. For the
Christman is not made for any special class out-
side of a high grade association. It's not made
to compete with the commercial piano; it's made
to satisfy the demand for a high grade piano at a
moderate price. It belongs to the very best in
pianodom. It's made by men whose names ap-
pear on the fall board of the Christman product.
It's made by men who view piano making as an
art and are interested in producing first class
pianos at moderate prices.
Now, that is what this trade is entitled to,
and it is what the dealers have been seeking for
years. Not a high grade piano at a high price—
but a high grade piano at a moderate price.
That's the piano which is made at the big
Christman factory at 591-601 East 137th Street,
New York. That's the piano that the trade is
talking about to-day more than any piano on the
market.
You ask a dealer who has come in competi-
tion with the Christman—he will tell you that it
is unbeatable. A well-known salesman said this
week: "I know that Christman piano, its a hard
one to beat; yes, confound it, I have never been
able to beat it. It's one of those pianos you can't
beat."
The easiest thing is to have it on your side.
Then you have a big piano argument in your
favor.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC TRADE
REVIEW
of the plaintiff and defendant agreed to settle
the matter amicably by agreeing that Mr. Scan-
Ian owed $60, and that the Hakenjos Co. should
pay all costs of court and $10 attorneys' fees and
return the piano. Mr. Scanlan avers that the
defendants have failed to do these things, and
so sues to recover $500 punitory damages, $25
actual damages, $10 attorneys' fees and also the
piano.
spread out over a longer period. The greater
number of dates have been obtained to accommo-
Two Weil-Known Piano Men in Bay City,
date retail merchants in trades whose buying
Mich., Unite Forces and Will Carry on a
season occurs either earlier or later than the
Lively Campaign for Trade.
specific dates when rates have been in effect in
the past. It is felt that this action will result
(Special to The Review.)
in increased attendance at the Merchants' Asso-
Bay City, Mich., Nov. 30, 1908.
ciation of New York trade meetings.
B. J. Thayer and Wm. R. Stagg have formed a
Trunk Line Territory, roughly described, is in
partnership and will hereafter conduct a piano
the States of New York, Pennsylvania, New Jer-
business in this city under the firm name of
sey, Delaware, Maryland, a large part of West
PIANO TRADEJN GERMANY
Thayer & Stagg. This is a happy combination
Virginia, in Virginia north of and on the line
Discussed
by
French
Consul
at
Stuttgart—Gen-
where one of Michigan's pioneer music dealers
of the Chesapeake & Ohio Railway, and in the
eral Trade Has Fallen Off.
has recognized in an erstwhile competitor the
District of Columbia. The reduced rate does not
enterprising aggressiveness upon fair lines which
According to advices received by the Federal apply from points less than 100 miles from New
made an affiliation mutually desirable.
Trade Promotion Bureau the French Consul at York City.
E. J. Thayer, who, by the way, is a brother of
Within the coming week an announcement
Stuttgart, Germany, has forwarded to his Gov-
L. E. Thayer, formerly of the Packard and. Starr
ernment a lengthy report upon the situation in will be made as to the action by the Central
Piano Companies, and now residing in Honolulu,
Passenger Association on the Merchants' Asso-
the German piano trade, in which he says:
has been in the musical instrument business for
ciation's application for rates to New York City,
"Orders from the United Kingdom have of
over one-third of a century. He came to Bay
'ate fallen off; on the other hand, Russia is pur- from the Central or Middle West.
City in 1873, forming a partnership with M. E.
In view of the fact that the rates are to go into
chasing from Germany in large quantities. The
Root, under the name of Root & Thayer. He
effect
in the middle of January, the Association's
increase in exports to the colonies and places
later was associated with C. C. Gustin, on Wash-
abroad has been very small. The German piano circulars giving full information will be ready
ington. avenue, until 1903, when Mr. Gustin re-
for distribution shortly after the fifteenth of this
makers have to face keen American competition
tired. Since then Mr. Thayer has conducted the
in Africa, Australia, South America and India. month.
business alone. He enjoys the confidence and
The United States manufacturers have even suc-
esteem of an army of piano purchasers through-
CHICKERING AGENCY WITH WESTER.
ceeded in obtaining a preferential tariff for their
out the State, which is certain to be continued.
goods in some countries, notably in Brazil, and
J. D. Wester has secured the agency for the
William R. Stagg, the junior member of the
German trade suffers in consequence. German
Chickering piano in Atlanta, Ga., formerly held
firm, has been in charge of the branch house of
manufacturers are now beginning to look upon
by the Ludden & Bates Southern Music House.
the Germain Piano Co. in this city for the past
Australia and Canada as lost markets. The lack
Mr. Wester has handled the Foster-Armstrong
two years, and in that time has won the respect
of skilled workmen has also affected the busi-
line for some time past.
of his employers and competitors by reason of
ness in Germany, and the bulk of the sales have
his clean-cut methods and untiring enterprise.
been obtained by allowing a long term of credit."
It is the intention.of Mr. Stagg to devote most
BUSH & LANE AGENTS IN GEORGIA.
The Consul states, however, that Holland,
of his efforts to increasing trade in adjacent terri-
Among the new Georgia agents for the Bush &
tory, while Mr. Thayer will continue to remain Switzerland, Italy and the Danubian principali-
Lane
pianos, appointed by W. A. Fitzsimons
ties
still
get
their
pianos
from
Germany.
at headquarters. Both gentlemen have the best
upon 1 his recent southern trip, are Thomas &
wishes of their friends in this section for their
Barton, Augusta, who get the line for the State
SPECIAL RATES FOR DEALERS.
success.
of North Carolina and part of eastern Georgia;
The Merchants' Association ot New York Ar-
John D. Murphy, in Savannah, and C. C. Cocroft
range for Special Rates for the Spring Sea-
STARR GRANDS FOR Y. M. C. A. BUILDING.
& Co., in Thomasville, Ga. The Wester Piano Co.
son Over the Trunk Line Association—Some
already handle the Bush & Lane pianos in At-
Elbel Bros., South Bend, Ind., have sold two
Particulars.
lanta.
Starr grand pianos, to be used in the new $250,-
The Merchants' Association of New York an-
000 Y. M. C. A. building in that city. One of the
TO ENLARGE THE PLANT.
instruments is a concert grand and the other is nounces that the Trunk Line Association has au-
thorized
merchants'
rates
to
this
city
for
the
a parlor grand, both being in dull finish. The
Architects recently, visited the factory of the
sale was made against severe competition from spring, 1909, season. The special fare—a rate Thompson Piano Co., Genoa, 111., for the purpose
and one-half for the round trip—will be in effect of inspecting the buildings with a view of plan-
local and outside piano houses.
under the customary certificate plan on Jan- ning an addition to the plan. The contemplated
uary 16 to 19, inclusive, February 20 to 23, in- addition will shelter the case making depart-
SUIT AND COUNTER SUIT OVER PIANO.
clusive, March 6 to 9, inclusive, and March 20 to ment and will considerably increase the facilities
(Special, to The Review.)
23, inclusive, with the usual fifteen-day return of the factory, which are being considerably
New Orleans, Nov. 28, 1908.
limit.
strained by the growing demand.
Suit has been brought against the Hakenjos
In the spring there will be four series of rates
Piano Mfg. Co. by James Scanlan, who recites aggregating sixteen selling dates, compared with
Carl Frederickson, manager of the new Mil-
that the piano company filed a suit against him only ten selling dates in two series in previous waukee branch of the Story & Clark Piano Co.,
on a claim of $171, which was said to be due on years, making an increase of six days during the has made a record for the new store, selling over
a piano purchased from the defendant, and se- coming season, when merchants' rate tickets may a hundred pianos in two weeks. Contests helped
questered the instrument. Later the attorneys be purchased. The buying season will also be to enliven things.
THAYER & STAGG ORGANIZED.
"THE MASTER: One who has attained eminence."
A DEFINITION WHICH APPLIES
APPROPRIATELY TO T H E
Master Player-Piano
Recognized as one of the most reliable instruments.
MADE ENTIRELY at our own factory. .
WINTER & CO., 220 Southern Boulevard, N. Y.

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