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Music Trade Review

Issue: 1907 Vol. 45 N. 6 - Page 4

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
EDWARD LYMAN BILL - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorlal Staff:
Gno. B. KELLEB,
W. H. DYKES,
F. H. THOMPSON.
BMILIE FBANCBS BAUMB,
L. E. BOWERS, B. BHITTAIN WILSON, WM. B. WHITE, L. J. CHAMBEELIN, A. J. NICKLIN.
BOSTON OFFICE:
CHICAGO OFFICE:
F). P. VAN HARLINGEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8643.
MINNEAPOLIS and ST. PAUL:
ST. LOUIS:
REVIEW
now feel in regard to the trade future and to a desire to await
further developments in connection with business and with crops.
In many cases merchants do not feel quite so secure as they have
in recent years in regard to a general continuance of prosperous
conditions. In our opinion, however, the policy of delaying orders,
except in special cases, is not dictated by wisdom. We are in-
clined to predict that many piano merchants who delay purchasing
until later will find things in an unsatisfactory condition as far as
stock is concerned. It should be understood that there is no pros-
pect of over-production in pianos and it would require a very
serious and general setback to cause any marked check in pur-
chases, but so far as can be seen at present such a development is
by no means to be looked for.
BBNEST L. WAITT, 27SA Tremont S t
PHILADELPHIA :
R. W. KAUPFMAN.
ADOLF EDSTEN.
CHAS. N. VAN BUKEN.
SAN FRANCISCO: S. H. GEAY, 2407 Sacramento St.
CINCINNATI, O.: NINA PUGH-SMITH.
BALTIMORE, MD.: A. ROBERT FRENCH.
LONDON, ENGLAND:
69 Baslnghall St., E. C.
W. Lionel Sturdy, Manager.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office ms Second Class Matter.
SUBSCRIPTION, (Including postage), United States and Mexico, $2.00 per year;
Canada, $3.50 ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $60.00; opposite
reading matter, $75.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Directory ol Piano
The directory of piano manufacturing firms and corporations
~
~ ~
found on another page will be of great value, as a reference
wnuiaciuren
f o r dealers and others.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900
Silver Medal.Charleston Exposition 1902
Diploma.Pan-American Exposition, 1901
Gold Medal.. .St Louis. Exposition, 1904
Gold Medal. . . .Lewis-Clark Exposition, 1905.
LONG DISTANCE TELEPHONES-NUMBERS 1745 and 1761 GRAMERCY
Connecting all Departments.
Cable address: "Elblll New York."
NEW
YORK, AUGUST 10, 1907
EDITORIAL
WESTERN dealer asks The Review: Would you advise me
to stock up largely on pianos? Do you think the business
outlook for the fall justifies a big piano stock accumulation? I
should be glad to hear your views upon this subject and I am sure
that many others of your readers will be pleased as well as myself.
Can you not say something editorially in The Review concerning
this?
We should say in reply to this query that every business man
should carefully study his own local environments before taking
chances by stocking up in a large way. If the country is a purely
agricultural one surrounding him he should know the condition of
the crops as well as the financial condition of the people upon whom
he depends for patronage. He should know, too, the condition
of his own business and his finances—just how his instalment paper
stands—what proportion is overdue and what chances he can afford
to take by increasing his own obligations by piling up new stock.
It is a question for the individual to decide rather than for the
editor of any trade publication.
A
I
F in a manufacturing section the dealer should acquaint himself
thoroughly as to the possibilities of the mills running full time.
He should know, too, the inner conditions and be in position to
figure in a better way than any outsider. In a general way, how-
ever, we do not consider it good business judgment to wait until
the fall trade is fully on before ordering stock. If all dealers do
this then some will be badly left, for there will be a tremendous
congestion of orders at the various piano factories.
Trade conditions as a whole are encouraging and we are in-
clined to an optimistic view of the business outlook. In fact, we
believe that the fall trade for the present year will surpass that of
a year ago. There is no denying that trade has been somewhat
quiet during the present spring. Piano merchants and piano retail
purchasers have apparently deferred their piano purchases to a
date somewhat later than has been the rule in previous years. This
policy may be attributed in part to the uncertainty which many
P
IANO merchants should also realize that the manufacturers
cannot be expected to carry all of the burdens. It takes a
long time to plan ahead—to manufacture pianos in quantities to
meet the demands of a varied trade, and the sooner piano manu-
facturers can come to a knowledge of the exact demands which
may be made upon them the better it will be, not only for them-
selves, but for the dealers who purchase from them. Dealers
should be expected to carry their share of the burdens as well as
the makers. The purchasing power of the people is certainly very
large, and outside of one or two disputes between manufacturers
and operatives there is nothing to indicate that labor will not be
fully occupied for months to come; therefore it is reasonable to
assume that employees in the various factories who have bought
pianos can meet their payments in a fair way. They will not only
keep up instalments on the instruments which they have pur-
chased, but they will be willing and able to buy new pianos.
to the crop outlook the weather of late has been favorable
A S through
the grain producing section and there has been a
lack of rain reported from the cotton belt, but taken as a whole
it would seem that nothing is to be gained by delay on the part
of dealers and much may be lost, but every business man should
figure that he must be up-to-date in his stock and in his methods
in order to win success. The present day tendency is to place
orders of moderate size and we do not believe that retailers can
lose by placing fair sized orders for early delivery. It is time that
attention should be drawn toward the fall season, and while it is
yet early, perhaps, to interest the public, yet the merchant who
places himself in a position to take an early advantage of the first
trade breezes of the earlv fall is wise.
T
HE progressive dealer must be up-to-date at all times if he
proposes to meet competition successfully. Competition in
the piano industry is increasing in keenness with the passing of
the years. The time was when the business was run indifferently
—when men did not have to figure so far ahead to capture trade,
but it is different now. There is a modern spirit running the
length and breadth of the trade and a -man must recognize and
obey it by becoming a part of that progressive element or he will
be left. It's an eternal hustle and the piano dealer who is forging
ahead always has that word "hustle" in a prominent position over
his desk.

W
E are going to have a National Music Show in Madison
Square Garden next month, to be exact, from the i8th to
the 26th of September. The affair has been well advertised, and
it is proposed by the management to have some attractions which
will interest the public as a successful drawing card when the
exhibition opens. Certainly from the letters of commendation
which have been sent by exhibitors of last year it would seem
that the exhibition of 1907 would be a successful one from every
standpoint.
T
HE necessity of a technical education is becoming more pro-
nounced all the time, and some of the sons of the wealthiest
Americans upon completion of their collegiate course are put to
work in some factory to learn the technical side of the business
from the bench up. There are thousands of young men, however,
who can never have the advantage of a collegiate education. They
have to take the hard road of experience to obtain their informa-
tion and sometimes the road to the temple of learning is paved with

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