Music Trade Review
Issue: 1907 Vol. 45 N. 6 - Page 38
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE:
HOLD CONFERENCE.
Special Committee of the Eastern Talking Ma-
chine Jobbers' Association Meet President
Gilmore of the National Phonograph Co. and
Discuss Many Matters of Importance.
MUSIC TRADE
REVIEW
We had cards with a space for the name, address
of party, the article that they came in to see, the
price we quoted them and any other information.
This was in the event of their not buying. These
cards were all properly made out and placed upon
my desk, and in about a day or two I usually
wrote the party something like this: "When
you were in the store yesterday to look at that
stove, we neglected to call your attention to one
of the most important par.ts, etc." We had three
letters to follow this one to our customers.
If you find a dealer who is not satisfied with
his vocation to-day, it is very often caused by
reason of his still continuing the schemes which
he has used for the past year or so. You know
there is but very little difference between a grave
and a rut. The only difference is in the length
and depth, and you might just as well be in one
as the other, in my opinion. I always told the
men in my store that there was only two times
when I expected them to hustle for business.
One was when business was good and one when
TALKERS TO REPLACE ORCHESTRAS.
Poor Orchestras in Theatres a Nuisance—Man-
agers Talking of Replacing With High
Priced Talking Machines.
It is predicted in some quarters that before
many years the orchestras in many local theatres
Wednesday President Gilmore, of the National
will be done away with and their places taken
Phonograph Co., met in conference the follow-
by powerful talking machines. This move will
ing special committee of the Eastern Talking
be due largely to the fact that in the majority
Machine Jobbers' Association at the company's
of cases the ochestra music is of rather poor
New York office, 37 Union Square: J. B. Furber,
quality and annoying to those of the audience
of the Regina Co., New York; Louis Buehn, of
who appreciate, good music. Managers say the
Buehn Bros., Philadelphia, Pa.; C. V. Henkel,
playing
of the orchestra between the acts is sel-
president Douglas Phonograph Co., and the Gen-
dom listened to, and that they have so much
eral Phonograph Supply Co., New York, and J.
trouble with the players that they favor drop-
Newcomb Blackman, of the Blackman Talking
ping them entirely. This would hardly be so
Machine Co., New York; W. 0. Pardee, of the
favored by the public, however. I t has grown
Pardee-Ellenberger Co., New Haven, Conn., the
so accustomed to expecting music during the
remaining member of the committee, being on his
waits, even though it does not listen attentively,
vacation, was unable to be present, but Mr.
that it would be sure to rebel at its total dis-
Blackman held his proxy. The forthcoming new
continuance, so good talking machines have been
GEORGE ELLINGTON.
agreement of the company was discussed in all business was dull.
suggested as a substitute for indifferent or-
its bearings, as well as the situation presented
chestras.—The Talking Machine World.
by the Edison horn equipment.
COLUMBIA'S NEW HOME.
C. H. Wilson, general sales manager of the
company; F. K. Dolbeer, manager of the credit Their Great Retail Headquarters Out of the PRESIDENT EASTON RETURNS FROM
EUROPE.
department, and William Pelzer, of the legal
Hands of the Decorators at Last—Hand-
force, also participated in the conference, which
somely Fitted Up—Attractive Window Dis-
Edward D. Easton, president of the Columbia
was of the most harmonious and amicable
plays That Merit Special Praise.
Phonograph Co., General, with his wife and
character.
After weeks of unavoidable delay the Colum- daughters and others of the party who accom-
panied him on his trip, got home from Europe
DEVELOPMENT OF SALESMANSHIP. bia Phonograph Co.'s new establishment at 35-37 Wednesday,
aboard the "Adriatic," of the White
West 23d street, New York, is practically to
Star
Line.
Mr. Easton's journey of inspection
The Foundation Stones on Which Salesmanship rights, and we may add that it is one of the
of the company's offices in Great Britain and on
handsomest
and
best
equipped
in
Greater
New
, Rests Are Intelligence, Integrity and a
York. The color scheme throughout is forest the continent revealed a decided improvement
Knowledge of the Goods Shown.
green, with light green side walls decorated with and increase in the graphophone business. The
principal fashionable resorts were also visited.
: I do not believe there is any man but who silver, bronze and gold panels and medallions,
Paul H. Cromelin, vice-president of the com-
the
latter
having
the
monogram
C.
P.
emblaz-
can develop into a first-class salesman. The
pany, who has also been across the ocean with
foundation stones on which salesmanship rests oned in their center.
The display windows are in quarter-sawed Mrs. Cromelin, also came back on the "Adriatic."
are intelligence, integrity and the knowledge of
goods which you are showing, and any one of green-tinted oak, with leaded glass and prism
IN NEW DRESS.
those three qualities can be developed. I have panels above a paneled wainscoting, and matches
always thought that the man who went after his the general interior decoration to a nicety. The
The "Edison Phonograph Monthly" for Au-
customer with some kind of system was far more mezzanine floor, which forms a crescent in the
successful than he who struck him haphazard. rear of the store, is of quartered oak and of the gust has donned a cover, printed in clear red and
The good salesman, in my mind, is not only a same tint as the display windows and sound- black, for the first time. Editor McChesney has
good talker, but a good listener. It is necessary proof booths erected underneath. The floors are also changed the interior appearance or his new
that you, when selling an article to your cus- also to be covered with dark green linoleum to little magazine materially, the issue being par-
tomer, should know as well when to stop talking harmonize with the decorations as noted. Lead- ticularly fine throughout.
as when to talk. You know there is nothing that ing up to the mezzanine floor is a stairway with
PROF. BELL'S PURCHASE.
natters a man more than to induce him to talk. a mirrored background, which, together with
The personal pronoun " I " is agreeable to you, mirrored doors which lead to the rear private
Among the latest well-known purchasers of
but not to the other fellow. If you can get your offices, telephone exchange booth, stock room,
customer to asking questions about the articles etc., and situated directly underneath the bal- Columbia graphophones was Professor Bell, of
you are attempting to sell him, you have put him cony, gives an exaggerated depth to the main telephone fame, who bought a machine for his
on the defensive and you have that double ad- or store floor. Two electroliers in bronze on summer home in Nova Scotia.
vantage over him. Whenever I had a customer each side of the balustrade, and many electric
come into my store to purchase an article, it is light globes distributed every few feet along the
T\O you wish to know all about
obvious that he or she intended to when they balcony railing, sheds a subdued light and gives
*~* the talking machine business,
came in, and I did not succeed in selling them, I a touch that is most pleasing to the eye. The
its
possibilities and how to make
analyzed the entire conversation. The fault was mezzanine floor is set apart to the bookkeeping
money
in selling talkers ? If you
mine; I was willing to admit it. You have got to and minor departments, and this gives the entire
do,
you
must read
admit it yourself; it is your own fault if you store floor for the display of machines, cabinets,
do not make a sale. I went all over the talk and horns and miscellaneous stock.
endeavored to find out where the weak spot in
Since the display windows were completed,
my argument was, and if I found it I corrected
it. We kept prospects of every prospective sale. H. P. Godwin, the display advertising manager,
has arranged several most attractive exhibits,
and they are attracting much favorable atten-
which is the only publication in
tion. This week the arrangement is most effec-
America devoted solely to the in-
tive.
terests of the t a l k i n g machine
IMPROVED
In the west window is a graphophone sus-
trade. It contains from seventy to
pended from a birch standard, and the sign
eighty pages, 11 x 15, of interesting
post reads, "A strong guarantee holds your ma-
matter, and has practical sugges-
chine up to the mark and insures free repairs
tions, helpful comments, a com-
for one year." The certificate printed from an
plete list of records issued monthly
Multi-tone
engraved plate seemingly holds the links of the
by the leading concerns, patents
suspended chains together and literally carries
Talking Machine
and improvements, and every item
out the argument so tersely told. A sprinkling
of trade news which is worth re-
Needles
of graphophones makes a pleasing background.
cording from all parts of the world.
Samples, Prices, Testimonials, etc.,
In the east window, and at right angles, are two
The cost is only a trifle—one dol-
on request
large machines with notes issuing from the
lar a year (stamps or cash). No sub-
horns. The notes are caught up with black
scription entered for less than one
thread, and a close inspection is necessary to
year.
solve the optical illusion. The sign between
1041 R., N e w York Life Bldg.
the instruments reads, "There is music in the
N E W YORK
air; also in our records." A choice display of
Subscription Department
disc and cylinder cabinets in all the popular
Offices: 1 Madison Avenue
NEW YORK
woods and finishes completes the picture.
THE
TALKING MACHINE
WORLD
SOMETHING NEW
Petmecky
PETMECKY
The Talking Machine World
THE:
HOLD CONFERENCE.
Special Committee of the Eastern Talking Ma-
chine Jobbers' Association Meet President
Gilmore of the National Phonograph Co. and
Discuss Many Matters of Importance.
MUSIC TRADE
REVIEW
We had cards with a space for the name, address
of party, the article that they came in to see, the
price we quoted them and any other information.
This was in the event of their not buying. These
cards were all properly made out and placed upon
my desk, and in about a day or two I usually
wrote the party something like this: "When
you were in the store yesterday to look at that
stove, we neglected to call your attention to one
of the most important par.ts, etc." We had three
letters to follow this one to our customers.
If you find a dealer who is not satisfied with
his vocation to-day, it is very often caused by
reason of his still continuing the schemes which
he has used for the past year or so. You know
there is but very little difference between a grave
and a rut. The only difference is in the length
and depth, and you might just as well be in one
as the other, in my opinion. I always told the
men in my store that there was only two times
when I expected them to hustle for business.
One was when business was good and one when
TALKERS TO REPLACE ORCHESTRAS.
Poor Orchestras in Theatres a Nuisance—Man-
agers Talking of Replacing With High
Priced Talking Machines.
It is predicted in some quarters that before
many years the orchestras in many local theatres
Wednesday President Gilmore, of the National
will be done away with and their places taken
Phonograph Co., met in conference the follow-
by powerful talking machines. This move will
ing special committee of the Eastern Talking
be due largely to the fact that in the majority
Machine Jobbers' Association at the company's
of cases the ochestra music is of rather poor
New York office, 37 Union Square: J. B. Furber,
quality and annoying to those of the audience
of the Regina Co., New York; Louis Buehn, of
who appreciate, good music. Managers say the
Buehn Bros., Philadelphia, Pa.; C. V. Henkel,
playing
of the orchestra between the acts is sel-
president Douglas Phonograph Co., and the Gen-
dom listened to, and that they have so much
eral Phonograph Supply Co., New York, and J.
trouble with the players that they favor drop-
Newcomb Blackman, of the Blackman Talking
ping them entirely. This would hardly be so
Machine Co., New York; W. 0. Pardee, of the
favored by the public, however. I t has grown
Pardee-Ellenberger Co., New Haven, Conn., the
so accustomed to expecting music during the
remaining member of the committee, being on his
waits, even though it does not listen attentively,
vacation, was unable to be present, but Mr.
that it would be sure to rebel at its total dis-
Blackman held his proxy. The forthcoming new
continuance, so good talking machines have been
GEORGE ELLINGTON.
agreement of the company was discussed in all business was dull.
suggested as a substitute for indifferent or-
its bearings, as well as the situation presented
chestras.—The Talking Machine World.
by the Edison horn equipment.
COLUMBIA'S NEW HOME.
C. H. Wilson, general sales manager of the
company; F. K. Dolbeer, manager of the credit Their Great Retail Headquarters Out of the PRESIDENT EASTON RETURNS FROM
EUROPE.
department, and William Pelzer, of the legal
Hands of the Decorators at Last—Hand-
force, also participated in the conference, which
somely Fitted Up—Attractive Window Dis-
Edward D. Easton, president of the Columbia
was of the most harmonious and amicable
plays That Merit Special Praise.
Phonograph Co., General, with his wife and
character.
After weeks of unavoidable delay the Colum- daughters and others of the party who accom-
panied him on his trip, got home from Europe
DEVELOPMENT OF SALESMANSHIP. bia Phonograph Co.'s new establishment at 35-37 Wednesday,
aboard the "Adriatic," of the White
West 23d street, New York, is practically to
Star
Line.
Mr. Easton's journey of inspection
The Foundation Stones on Which Salesmanship rights, and we may add that it is one of the
of the company's offices in Great Britain and on
handsomest
and
best
equipped
in
Greater
New
, Rests Are Intelligence, Integrity and a
York. The color scheme throughout is forest the continent revealed a decided improvement
Knowledge of the Goods Shown.
green, with light green side walls decorated with and increase in the graphophone business. The
principal fashionable resorts were also visited.
: I do not believe there is any man but who silver, bronze and gold panels and medallions,
Paul H. Cromelin, vice-president of the com-
the
latter
having
the
monogram
C.
P.
emblaz-
can develop into a first-class salesman. The
pany, who has also been across the ocean with
foundation stones on which salesmanship rests oned in their center.
The display windows are in quarter-sawed Mrs. Cromelin, also came back on the "Adriatic."
are intelligence, integrity and the knowledge of
goods which you are showing, and any one of green-tinted oak, with leaded glass and prism
IN NEW DRESS.
those three qualities can be developed. I have panels above a paneled wainscoting, and matches
always thought that the man who went after his the general interior decoration to a nicety. The
The "Edison Phonograph Monthly" for Au-
customer with some kind of system was far more mezzanine floor, which forms a crescent in the
successful than he who struck him haphazard. rear of the store, is of quartered oak and of the gust has donned a cover, printed in clear red and
The good salesman, in my mind, is not only a same tint as the display windows and sound- black, for the first time. Editor McChesney has
good talker, but a good listener. It is necessary proof booths erected underneath. The floors are also changed the interior appearance or his new
that you, when selling an article to your cus- also to be covered with dark green linoleum to little magazine materially, the issue being par-
tomer, should know as well when to stop talking harmonize with the decorations as noted. Lead- ticularly fine throughout.
as when to talk. You know there is nothing that ing up to the mezzanine floor is a stairway with
PROF. BELL'S PURCHASE.
natters a man more than to induce him to talk. a mirrored background, which, together with
The personal pronoun " I " is agreeable to you, mirrored doors which lead to the rear private
Among the latest well-known purchasers of
but not to the other fellow. If you can get your offices, telephone exchange booth, stock room,
customer to asking questions about the articles etc., and situated directly underneath the bal- Columbia graphophones was Professor Bell, of
you are attempting to sell him, you have put him cony, gives an exaggerated depth to the main telephone fame, who bought a machine for his
on the defensive and you have that double ad- or store floor. Two electroliers in bronze on summer home in Nova Scotia.
vantage over him. Whenever I had a customer each side of the balustrade, and many electric
come into my store to purchase an article, it is light globes distributed every few feet along the
T\O you wish to know all about
obvious that he or she intended to when they balcony railing, sheds a subdued light and gives
*~* the talking machine business,
came in, and I did not succeed in selling them, I a touch that is most pleasing to the eye. The
its
possibilities and how to make
analyzed the entire conversation. The fault was mezzanine floor is set apart to the bookkeeping
money
in selling talkers ? If you
mine; I was willing to admit it. You have got to and minor departments, and this gives the entire
do,
you
must read
admit it yourself; it is your own fault if you store floor for the display of machines, cabinets,
do not make a sale. I went all over the talk and horns and miscellaneous stock.
endeavored to find out where the weak spot in
Since the display windows were completed,
my argument was, and if I found it I corrected
it. We kept prospects of every prospective sale. H. P. Godwin, the display advertising manager,
has arranged several most attractive exhibits,
and they are attracting much favorable atten-
which is the only publication in
tion. This week the arrangement is most effec-
America devoted solely to the in-
tive.
terests of the t a l k i n g machine
IMPROVED
In the west window is a graphophone sus-
trade. It contains from seventy to
pended from a birch standard, and the sign
eighty pages, 11 x 15, of interesting
post reads, "A strong guarantee holds your ma-
matter, and has practical sugges-
chine up to the mark and insures free repairs
tions, helpful comments, a com-
for one year." The certificate printed from an
plete list of records issued monthly
Multi-tone
engraved plate seemingly holds the links of the
by the leading concerns, patents
suspended chains together and literally carries
Talking Machine
and improvements, and every item
out the argument so tersely told. A sprinkling
of trade news which is worth re-
Needles
of graphophones makes a pleasing background.
cording from all parts of the world.
Samples, Prices, Testimonials, etc.,
In the east window, and at right angles, are two
The cost is only a trifle—one dol-
on request
large machines with notes issuing from the
lar a year (stamps or cash). No sub-
horns. The notes are caught up with black
scription entered for less than one
thread, and a close inspection is necessary to
year.
solve the optical illusion. The sign between
1041 R., N e w York Life Bldg.
the instruments reads, "There is music in the
N E W YORK
air; also in our records." A choice display of
Subscription Department
disc and cylinder cabinets in all the popular
Offices: 1 Madison Avenue
NEW YORK
woods and finishes completes the picture.
THE
TALKING MACHINE
WORLD
SOMETHING NEW
Petmecky
PETMECKY
The Talking Machine World
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