Music Trade Review
Issue: 1906 Vol. 43 N. 2 - Page 41
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
41
What the sale of a $10 Victor means to you
Don't let the idea get hold of you that the $10 Victor and 35-cent Victor Records are going to cut
into your higher-priced business. They won't. Such a state of affairs would be even worse for us than
for you. They develop a new line of "lower level' 1 trade.
We thought it all out before we went into the matter, and we know just what's going to happen.
We can best illustrate our point by referring to the sale of automobiles.
The $650 automobile leads many people to take up automobling and shows them its pleasures.
They get a hankering for a better car and before long they own a $1,200 car. Then comes the purchase
of a $2,000 car and now they are such full-fledged motorists that $3,000 or $4,000 or even higher is the
price they willingly pay for their next automobile.
These are positive facts and it,is clear that the same possibilities of development are open to dealers in
Victor Talking Machines and Records
The $10 Victor and 35-cent Victor Records show people how much better Victor goods are than
other talking-machines and records, cultivate their taste for music and educate them up to the point
where they want higher-priced Victor Talking Machines and Records.
It's an easy step from the $10 Victor to the $22, then the $30, the $40 and so on up to $100 in
many cases. While this is going on, the same thing is happening in the sale of Victor Records.
The dealers who push this proposition right from the beginning will reap the largest harvest and
build up a business which would be impossible without the $10 Victor and 35-cent Victor Records.
Victor Talking Machine Company
Camden, N. J.
P. S. One of the most valuable "hints" to a keen dealer is: Place standing monthly orders for the new records
with your distributor, and push this feature. (Keeps your customers calling at least monthly—they look for them.)
Artistic Monthly Supplements furnished free for this purpose.
Full information and prices can be obtained of any of the Victor Distributors as follows:
Albany, N. Y
Altoona, Pa
Atlanta, Ga
Baltimore. Nd
Trice Phonograph Co.
W. H. & L. C. Wolfe.
Alexander-Elyea Co.
Phillips & Crew Co.
Cohen & Hughes.
E. F. Droop & Sons Co.
H. R. Eisenbrandt Sons.
Wm. McCallister.
Birmingham, Ala
E. E. Forbes Piano Co.
Boston, Mass
Oliver Ditson Co.
Eastern Talking Machine Co.
M. Steinert & Sons Co.
Bridgeport. Conn
F. E. Beach Co.
Brooklyn, N. t
American Talking Machine Co.
Buffalo, N. Y
Robt. L, Loud.
Walbridge & Co.
Canton, O
The Klein & Heffelman Co.
Charlotte. N. C
Stone & Barringer Co.
Chicago, III
Lyon & Healy.
The Talking Machine Co.
The Rudolph Wurlitzer Co.
Cincinnati. O
The Rudolph Wurlitzer Co.
Cleveland. O
W. H. Buescher & Sons.
Collister & Sayle.
Eclipse Musical Co.
Columbus. O
..The Perry B. Whitsit Co.
Dallas, Tex
Thos. Goggan & Bro.
Dayton. O
The Fetterly Piano Mfg. Co.
Denver, Colo
Knight-Campbell Music Co.
Des Moines. Iowa
Edward H. Jones & Son.
Detroit, Mich
Grinnell Bros.
Dubuque, Iowa
Harger & Blish.
Duluth, Minn
French & Bassett.
El Paso, Texas
W. G. Walz Co.
Galveston, Tex
Thos. Goggan & Bro.
Grand Rapids,' Mich.J. A. J. Friedrichs.
Harrisburg, Pa
S. A. Floyd.
Honolulu. T. H
Bergstrom Music Co.
Indianapolis. Ind
Carfin & Lenox.
C. Koehring & Bro.
Jacksonville, Fla
Metropolitan Talking Machine Co.
Kansas City, Mo
J. W. Jenkins Sons Music Co.
J. F. Schmelzer Sons Arms Co.
Little Rock, Ark
O. K. Houck Piano Co.
Los Angeles, Cal.-. . Sherman, Clay & Co.
..O. K. Houck Piano Co.
Memphis, Tenn
Milwaukee, Wis... ..McGreal Bros.
Minneapolis. Minn ..Minnesota Phonograph Co.
..Wm. H. Reynalds.
Mobile, Ala
Montreal, Canada.. ...Berliner Gramophone Co., Ltd.
Nashville, Tenn.... ...O. K. Houck Piano Co.
... Douglass Phonograph Co.
Newark, N. J
...Ball-Fintze Co.
Newark. O
New Haven, Conn.. ...Henry Horton.
New Orleans, La.. • ...Nat'l Auto. Fire Alarm Co.
Philip Werlein, Ltd.
New York. N. Y . . . ...Bettini Phonograph Co., Ltd.
Blackmail Talking Machine Co.
Sol. Bloom.
C. Bruno & Son.
I. Davega, Jr.
S. B. Davega.
Douglas Phonograph Co.
The Jacot Music Box Co.
Stanley & Pearsall.
Benj. Switky.
The Victor Distributing & Export Co.
...Piano Player Co.
Omaha, Neb.
A. Hospe Co.
Nebraska Cycle Co.
Chas. C. Adams & Co.
Peoria III
...C. J. Heppe & Son.
Philadelphia. Pa
Musical Echo Company.
Penn Phonograph Co., Inc.
Wells Phonograph Co.
Western Talking Machine Co.
H. A. Weymann & Son.
.. Theo. F. Bentel Co.
Pittsburg, Pa
Pittsburg Phonograph Co.
Powers & Henry.
Standard Talking Machine Co.
... Cressey & Allen.
Portland, Me
.
..J.
Samuels & Bro.
Providence, R. I.
Richmond, Va.,. ...The Cable Co.
W. D. Moses & Co.
Rochester, N.JY. ...Giles B. Miller.
The Talking Machine Co.
Rock Island. 111.- ...Totten's Music House.
San Antonio, Tex— .Thos. Goggan & Bro.
San Francisco. Cal — • Sherman, Clay & Co.
Salt Lake City, Utah. Carstensen & Anson Music Co.
Savannah, Ga
• V oumans & Leete.
Seattle, Wash
. Sherman, Clay & Co.
Sioux Falls. S. D
.Sioux Falls Talking Mach. Exchange.
Spokane, Wash
. Eiler's Piano House.
Springfield, Mass
. Metropolitan Furniture Co.
St. Louis, Mo
. O. K. Houck Piano Co.
Koerber-Brenner Music Co.
St. Louis Talking Machinu Co.
.W. J. Dyer & Bro.
St. Paul. Minn
Koehler & Hinrichs.
.W. D. Andrews.
Syracuse. N. Y
.The Hayes Music Co.
Toledo. O
A. J. Kummel Arms Co.
Whitney & Currier Co.
Washington, D. C .John F. Ellis & Co.
S. Kann & Sons Co.
THE MUSIC TRADE REVIEW
41
What the sale of a $10 Victor means to you
Don't let the idea get hold of you that the $10 Victor and 35-cent Victor Records are going to cut
into your higher-priced business. They won't. Such a state of affairs would be even worse for us than
for you. They develop a new line of "lower level' 1 trade.
We thought it all out before we went into the matter, and we know just what's going to happen.
We can best illustrate our point by referring to the sale of automobiles.
The $650 automobile leads many people to take up automobling and shows them its pleasures.
They get a hankering for a better car and before long they own a $1,200 car. Then comes the purchase
of a $2,000 car and now they are such full-fledged motorists that $3,000 or $4,000 or even higher is the
price they willingly pay for their next automobile.
These are positive facts and it,is clear that the same possibilities of development are open to dealers in
Victor Talking Machines and Records
The $10 Victor and 35-cent Victor Records show people how much better Victor goods are than
other talking-machines and records, cultivate their taste for music and educate them up to the point
where they want higher-priced Victor Talking Machines and Records.
It's an easy step from the $10 Victor to the $22, then the $30, the $40 and so on up to $100 in
many cases. While this is going on, the same thing is happening in the sale of Victor Records.
The dealers who push this proposition right from the beginning will reap the largest harvest and
build up a business which would be impossible without the $10 Victor and 35-cent Victor Records.
Victor Talking Machine Company
Camden, N. J.
P. S. One of the most valuable "hints" to a keen dealer is: Place standing monthly orders for the new records
with your distributor, and push this feature. (Keeps your customers calling at least monthly—they look for them.)
Artistic Monthly Supplements furnished free for this purpose.
Full information and prices can be obtained of any of the Victor Distributors as follows:
Albany, N. Y
Altoona, Pa
Atlanta, Ga
Baltimore. Nd
Trice Phonograph Co.
W. H. & L. C. Wolfe.
Alexander-Elyea Co.
Phillips & Crew Co.
Cohen & Hughes.
E. F. Droop & Sons Co.
H. R. Eisenbrandt Sons.
Wm. McCallister.
Birmingham, Ala
E. E. Forbes Piano Co.
Boston, Mass
Oliver Ditson Co.
Eastern Talking Machine Co.
M. Steinert & Sons Co.
Bridgeport. Conn
F. E. Beach Co.
Brooklyn, N. t
American Talking Machine Co.
Buffalo, N. Y
Robt. L, Loud.
Walbridge & Co.
Canton, O
The Klein & Heffelman Co.
Charlotte. N. C
Stone & Barringer Co.
Chicago, III
Lyon & Healy.
The Talking Machine Co.
The Rudolph Wurlitzer Co.
Cincinnati. O
The Rudolph Wurlitzer Co.
Cleveland. O
W. H. Buescher & Sons.
Collister & Sayle.
Eclipse Musical Co.
Columbus. O
..The Perry B. Whitsit Co.
Dallas, Tex
Thos. Goggan & Bro.
Dayton. O
The Fetterly Piano Mfg. Co.
Denver, Colo
Knight-Campbell Music Co.
Des Moines. Iowa
Edward H. Jones & Son.
Detroit, Mich
Grinnell Bros.
Dubuque, Iowa
Harger & Blish.
Duluth, Minn
French & Bassett.
El Paso, Texas
W. G. Walz Co.
Galveston, Tex
Thos. Goggan & Bro.
Grand Rapids,' Mich.J. A. J. Friedrichs.
Harrisburg, Pa
S. A. Floyd.
Honolulu. T. H
Bergstrom Music Co.
Indianapolis. Ind
Carfin & Lenox.
C. Koehring & Bro.
Jacksonville, Fla
Metropolitan Talking Machine Co.
Kansas City, Mo
J. W. Jenkins Sons Music Co.
J. F. Schmelzer Sons Arms Co.
Little Rock, Ark
O. K. Houck Piano Co.
Los Angeles, Cal.-. . Sherman, Clay & Co.
..O. K. Houck Piano Co.
Memphis, Tenn
Milwaukee, Wis... ..McGreal Bros.
Minneapolis. Minn ..Minnesota Phonograph Co.
..Wm. H. Reynalds.
Mobile, Ala
Montreal, Canada.. ...Berliner Gramophone Co., Ltd.
Nashville, Tenn.... ...O. K. Houck Piano Co.
... Douglass Phonograph Co.
Newark, N. J
...Ball-Fintze Co.
Newark. O
New Haven, Conn.. ...Henry Horton.
New Orleans, La.. • ...Nat'l Auto. Fire Alarm Co.
Philip Werlein, Ltd.
New York. N. Y . . . ...Bettini Phonograph Co., Ltd.
Blackmail Talking Machine Co.
Sol. Bloom.
C. Bruno & Son.
I. Davega, Jr.
S. B. Davega.
Douglas Phonograph Co.
The Jacot Music Box Co.
Stanley & Pearsall.
Benj. Switky.
The Victor Distributing & Export Co.
...Piano Player Co.
Omaha, Neb.
A. Hospe Co.
Nebraska Cycle Co.
Chas. C. Adams & Co.
Peoria III
...C. J. Heppe & Son.
Philadelphia. Pa
Musical Echo Company.
Penn Phonograph Co., Inc.
Wells Phonograph Co.
Western Talking Machine Co.
H. A. Weymann & Son.
.. Theo. F. Bentel Co.
Pittsburg, Pa
Pittsburg Phonograph Co.
Powers & Henry.
Standard Talking Machine Co.
... Cressey & Allen.
Portland, Me
.
..J.
Samuels & Bro.
Providence, R. I.
Richmond, Va.,. ...The Cable Co.
W. D. Moses & Co.
Rochester, N.JY. ...Giles B. Miller.
The Talking Machine Co.
Rock Island. 111.- ...Totten's Music House.
San Antonio, Tex— .Thos. Goggan & Bro.
San Francisco. Cal — • Sherman, Clay & Co.
Salt Lake City, Utah. Carstensen & Anson Music Co.
Savannah, Ga
• V oumans & Leete.
Seattle, Wash
. Sherman, Clay & Co.
Sioux Falls. S. D
.Sioux Falls Talking Mach. Exchange.
Spokane, Wash
. Eiler's Piano House.
Springfield, Mass
. Metropolitan Furniture Co.
St. Louis, Mo
. O. K. Houck Piano Co.
Koerber-Brenner Music Co.
St. Louis Talking Machinu Co.
.W. J. Dyer & Bro.
St. Paul. Minn
Koehler & Hinrichs.
.W. D. Andrews.
Syracuse. N. Y
.The Hayes Music Co.
Toledo. O
A. J. Kummel Arms Co.
Whitney & Currier Co.
Washington, D. C .John F. Ellis & Co.
S. Kann & Sons Co.
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