Music Trade Review

Issue: 1906 Vol. 43 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
41
What the sale of a $10 Victor means to you
Don't let the idea get hold of you that the $10 Victor and 35-cent Victor Records are going to cut
into your higher-priced business. They won't. Such a state of affairs would be even worse for us than
for you. They develop a new line of "lower level' 1 trade.
We thought it all out before we went into the matter, and we know just what's going to happen.
We can best illustrate our point by referring to the sale of automobiles.
The $650 automobile leads many people to take up automobling and shows them its pleasures.
They get a hankering for a better car and before long they own a $1,200 car. Then comes the purchase
of a $2,000 car and now they are such full-fledged motorists that $3,000 or $4,000 or even higher is the
price they willingly pay for their next automobile.
These are positive facts and it,is clear that the same possibilities of development are open to dealers in
Victor Talking Machines and Records
The $10 Victor and 35-cent Victor Records show people how much better Victor goods are than
other talking-machines and records, cultivate their taste for music and educate them up to the point
where they want higher-priced Victor Talking Machines and Records.
It's an easy step from the $10 Victor to the $22, then the $30, the $40 and so on up to $100 in
many cases. While this is going on, the same thing is happening in the sale of Victor Records.
The dealers who push this proposition right from the beginning will reap the largest harvest and
build up a business which would be impossible without the $10 Victor and 35-cent Victor Records.
Victor Talking Machine Company
Camden, N. J.
P. S. One of the most valuable "hints" to a keen dealer is: Place standing monthly orders for the new records
with your distributor, and push this feature. (Keeps your customers calling at least monthly—they look for them.)
Artistic Monthly Supplements furnished free for this purpose.
Full information and prices can be obtained of any of the Victor Distributors as follows:
Albany, N. Y
Altoona, Pa
Atlanta, Ga
Baltimore. Nd
Trice Phonograph Co.
W. H. & L. C. Wolfe.
Alexander-Elyea Co.
Phillips & Crew Co.
Cohen & Hughes.
E. F. Droop & Sons Co.
H. R. Eisenbrandt Sons.
Wm. McCallister.
Birmingham, Ala
E. E. Forbes Piano Co.
Boston, Mass
Oliver Ditson Co.
Eastern Talking Machine Co.
M. Steinert & Sons Co.
Bridgeport. Conn
F. E. Beach Co.
Brooklyn, N. t
American Talking Machine Co.
Buffalo, N. Y
Robt. L, Loud.
Walbridge & Co.
Canton, O
The Klein & Heffelman Co.
Charlotte. N. C
Stone & Barringer Co.
Chicago, III
Lyon & Healy.
The Talking Machine Co.
The Rudolph Wurlitzer Co.
Cincinnati. O
The Rudolph Wurlitzer Co.
Cleveland. O
W. H. Buescher & Sons.
Collister & Sayle.
Eclipse Musical Co.
Columbus. O
..The Perry B. Whitsit Co.
Dallas, Tex
Thos. Goggan & Bro.
Dayton. O
The Fetterly Piano Mfg. Co.
Denver, Colo
Knight-Campbell Music Co.
Des Moines. Iowa
Edward H. Jones & Son.
Detroit, Mich
Grinnell Bros.
Dubuque, Iowa
Harger & Blish.
Duluth, Minn
French & Bassett.
El Paso, Texas
W. G. Walz Co.
Galveston, Tex
Thos. Goggan & Bro.
Grand Rapids,' Mich.J. A. J. Friedrichs.
Harrisburg, Pa
S. A. Floyd.
Honolulu. T. H
Bergstrom Music Co.
Indianapolis. Ind
Carfin & Lenox.
C. Koehring & Bro.
Jacksonville, Fla
Metropolitan Talking Machine Co.
Kansas City, Mo
J. W. Jenkins Sons Music Co.
J. F. Schmelzer Sons Arms Co.
Little Rock, Ark
O. K. Houck Piano Co.
Los Angeles, Cal.-. . Sherman, Clay & Co.
..O. K. Houck Piano Co.
Memphis, Tenn
Milwaukee, Wis... ..McGreal Bros.
Minneapolis. Minn ..Minnesota Phonograph Co.
..Wm. H. Reynalds.
Mobile, Ala
Montreal, Canada.. ...Berliner Gramophone Co., Ltd.
Nashville, Tenn.... ...O. K. Houck Piano Co.
... Douglass Phonograph Co.
Newark, N. J
...Ball-Fintze Co.
Newark. O
New Haven, Conn.. ...Henry Horton.
New Orleans, La.. • ...Nat'l Auto. Fire Alarm Co.
Philip Werlein, Ltd.
New York. N. Y . . . ...Bettini Phonograph Co., Ltd.
Blackmail Talking Machine Co.
Sol. Bloom.
C. Bruno & Son.
I. Davega, Jr.
S. B. Davega.
Douglas Phonograph Co.
The Jacot Music Box Co.
Stanley & Pearsall.
Benj. Switky.
The Victor Distributing & Export Co.
...Piano Player Co.
Omaha, Neb.
A. Hospe Co.
Nebraska Cycle Co.
Chas. C. Adams & Co.
Peoria III
...C. J. Heppe & Son.
Philadelphia. Pa
Musical Echo Company.
Penn Phonograph Co., Inc.
Wells Phonograph Co.
Western Talking Machine Co.
H. A. Weymann & Son.
.. Theo. F. Bentel Co.
Pittsburg, Pa
Pittsburg Phonograph Co.
Powers & Henry.
Standard Talking Machine Co.
... Cressey & Allen.
Portland, Me
.
..J.
Samuels & Bro.
Providence, R. I.
Richmond, Va.,. ...The Cable Co.
W. D. Moses & Co.
Rochester, N.JY. ...Giles B. Miller.
The Talking Machine Co.
Rock Island. 111.- ...Totten's Music House.
San Antonio, Tex— .Thos. Goggan & Bro.
San Francisco. Cal — • Sherman, Clay & Co.
Salt Lake City, Utah. Carstensen & Anson Music Co.
Savannah, Ga
• V oumans & Leete.
Seattle, Wash
. Sherman, Clay & Co.
Sioux Falls. S. D
.Sioux Falls Talking Mach. Exchange.
Spokane, Wash
. Eiler's Piano House.
Springfield, Mass
. Metropolitan Furniture Co.
St. Louis, Mo
. O. K. Houck Piano Co.
Koerber-Brenner Music Co.
St. Louis Talking Machinu Co.
.W. J. Dyer & Bro.
St. Paul. Minn
Koehler & Hinrichs.
.W. D. Andrews.
Syracuse. N. Y
.The Hayes Music Co.
Toledo. O
A. J. Kummel Arms Co.
Whitney & Currier Co.
Washington, D. C .John F. Ellis & Co.
S. Kann & Sons Co.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE MUSIC TRADE
TRADE IS SEASONABLE
In Other Words It Is of the Summer Brand and
Publishers Are Whiling Away Dull Period
and Preparing for a Very Active Fall.
Quiet is the manner in which business is spoken
of by publishers, jobbers and dealers. Very little
movement of goods is noticeable, and about the
only real thriving trade carried on in popular
lines is by the publishers of "Waiting at the
Church," which has certainly reached that stage
so often spoken of in connection with pretty
nearly everything announced in print—namely,
"being hummed and whistled everywhere." This
Is a pet stock phrase of the press agents in the
employ of music publishing houses. Their vo-
cabulary is prolific, plastic and lurid, but the
"hum and whistle" adjectives are constantly
brought into play, and seven in ten times inap-
propriately.
There is very little complaint that trade is
slow, because it could hardly be expected other-
wise. New publications are scarce, and few will
appear before the middle of next month, and more
likely September will have arrived unless a pub-
lisher believes he has a "knock-out," and in that
event speed to get it out will be equipped with the
wings of Mercury. Many publishers of popular
music take themselves seriously, hence the
humor of the business, which would otherwise
be tragic.
Speaking of current conditions, a publisher
who tells the truth, said to The Review the other
day: "No one is worrying about business just at
present. It is too warm to indulge in such
prosaic affairs as sales, or publishing or even
talking 'hot air' to soothe our own sensibilities.
You know we publishers of music of the blithely,
frolicsome sort belong to the 'Don't Worry Club'
(Oh! what a hades of a liar I am!). This means
we take life so easily and lightly that one might
almost believe our hearts were young. What
does our old friend, Mr. Shakespeare, Esq., say:
'We caper nimbly to the lascivious pleasing of a
lute." Erstwhile we plug along and cuss a little
at fate and cut prices on sheet music."
PRODUCTS OF THE SONG SMITH.
"In some parts of the country when a popular
song begins to get too blamed popular everybody
Complete vocal score and Separate Numbers of
ii
THE ROSE OF THE ALHAMBRA"
Book and Lyrics by CHAS. EMERSON COOK.
Music by LUCIUS HOSMER.
Featuring the well-known prlma donna,
Mme. LILLIAN BLAUVELT.
Supplementary Bongs In the following production! :
EDNA. MAY'S New Musical Play,
"THE CATCH OP THE SEASON."
"RAINING"
By Jerome D. Kern
HHUBBKT BROS.' English Musical Comedy Success,
"THE EARL AND THE) GIRL."
"HOW'D YOU LIKE TO SPOON WITH ME."
Max. C. Eugene'! hit, "IN ROSELAND" Intermezzo
REVIEW
clubs in and just naturally sings it to death," and "Oh, What a Night to Spoon" at Proctor's
says Irving Cobb in the New York Evening 23d Street, and they go big.
World. "After these simple but efficacious ob-
Sylvester, Jones, Pringle and Morrell, the great-
sequies, if any thoughtless vocalist undertakes to est male quartette on the stage, are singing
haul Old Familiar out of the tomb the nearest "Crocodile Isle" at the New York Roof, and it is
person passes him the lemon extract. But in the hit song of their act.
New York they take hold and hang on. For
seven long, weary months such of the populace
A CLEVER ARTIST.
as feed at cafes have been deliriously heaving in
their lobster salad to the tune of 'Waiting at the
To an actress, ambitious and blessed with tem-
Choirch,' and getting chronic indigestion on ac-
perament and talents, perhaps no moment in life
count of the quicklime in the chorus. Physicians
is more sweet or more carefully treasured in
report that we have in our midst twice as much
memory than one when success becomes an as-
dyspepsia now as in the days of the vogue for airs
sured fact, and the plaudits of the multitude are
that were suited to the slow and dreamy style
of mastication. When the orchestra used to doze
off on the 'Miserere' you either had to chew slowly
or get ahead of the music. And yet 'Waiting at
the Choirch,' under its own name or an alias,
will be doing duty on Broadway when we've all
forgotten whether Vesta Victoria was an actorine
or a brand of cigarettes.
"Yes, indeedy, dearest, this is certainly the
town where a good, industrious song-hit, satisfied
with no afternoons out a week and willing to
work nights, need never lack for a home. When
it begins to get a little bit frayed ana travel-worn,
after a year's steady employment, some free-heart-
ed composer always adopts it and gives it a flossy
new title, and writes some fresh or almost fresh
words for it, and switches around about two bars
in the introduction, and transposes a few of the
'la-la' notes and starts it out again. That's the
reason why going to comic opera these days is so
much like attending an experience meeting. The
music is sure to bring up many memories—sort
of reminiscent without being novel, like the hic-
cough after the highball.
"Our justly noted musical yeggmen snatch 'em
up, roots and all, when they start in to kidnap-
ping one another's prizes. You can trace the
course of a real peart tune clear back through
the Dark Ages. George Cohan swiped it from
Banks Winters and Banks Winters hypothecated resounding triumphantly in her ears. Seeing
it from Gilbert & Sullivan, and Gilbert & Sullivan Elizabeth Kennedy in a beautiful poetic drama of
had it from Dr. Johnson's Dictionary, and Dr. "Mizpah" is like a series of charming pictures.
Johnson's Dictionary copied off of an Egyptian She represents the character of Esther ideally,
tomb. You might go farther than that, but some from the timid, retiring girl before the king, to
one would be apt to accuse you of exaggerating the romantic scene in the garden which is full
the true facts. We drop into a roof garden some cf sentiment and poetry, through the impas-
night when we're not looking where we're going, sioned declination of love, in which she rises to
and the sassy cut-ups sings a topical song on dramatic powers wholly unexpected.
The theme of the drama has always appealed
Packingtown and John D. and other comedy
to humanity, and the special charm of the play
props, beginning something like this:
"An actor to the stockyards went,
Fell down a chute—ker slam !
How fitting that when he came back
His name was 'Potted Ham !'
Lum ! Lum!
Ills name was 'Potted Ham !' "
"Fine! says we, and go around humming the
same in office hours until the boss begins to
figure on firing us."
HAVILAND SONGS BEING FEATURED.
Published bv
T. B. HARMS CO.
26 West 44th St.
BLANCHE
NEW YORK
RING'S
"Come Take a Skate With Me"
In "HIS HONOR THE MAYOR"
and these other hits:
"If a Girl Like You Loved a Boy Like Me," "Some-
body's Sweetheart I Want to Be/' "I'll Do Anything
in the World for You," "Two Dirty Little Hands,"
"When the Green Leaves Turn to Gold," "In a Little
Canoe With You," "Pocahontas," "You Can't Give
Your Heart to Somebody Else and Still Hold Hands
With Me," "Kiss Me Once More Good-Night," "Na-
poli," "Cherokee" and "The Hurdy Gurdy Man."
PUB. BY Gus Edwards Music Pub. Co.
1512 Broadway, New York
Nellie Beaumont, who has lately joined the
vaudeville stars, with her splendid sketch, "My
Busy Day," is making a special feature of Dris-
lane and Morse's new summer song hit, "Keep on
the Sunny Side," and it is the hit of the act with-
out question.
Howard and Howard and Jackson and Hoon
make a special feature of Drislane and Morse's
new march ballad, "The Good Old U. S. A."
Deery and Francis and Harry Henry have
added "The Good Old U. S. A," to their acts and
report great success with the new march song by
Drislane and Morse.
Jackson and Hoon were one big scream at Med-
ford Park, Mass., this week, and why? They
made a special feature of "The Good Old U. S. A."
with slides.
Mills and Morris are featuring "Crocodile Isle"
NOTICE TO THE TRADE
ON AND AFTER
July ist, iqo6, all the Francis, Day 6° Hunttr
publications previously handled by The T. B. liar //is
Publishing Co. must be ordered direct from us.
The F., D. & H. Catalogue includes all
the music from
•• FLORODORA "
"THE SILVER SLIPPER"
"THE SCHOOL GIRL"
etc., etc., etc., etc., etc.
Francis, Day & Hunter,
LOOK!
HAPPY HEINIE
IS THE MOST TALKED OF
MARCH T W O - S T E P .
Do you play it ?
JEROME H. REM1CK & CO.
45 West 28th Street,
New York

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