Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
41
TRADE IN THEJW1N CITIES.
Hough Reports a Decided Increase Over Last
Year—Opened New Stores Recently—Min-
nesota Phonograph Co. Make Excellent Re-
port—The Views of Other Leading Dealers
Vary, But All Seem Satisfied.
(Special to The Hevlew.)
Minneapolis and St. Paul, June 25,
T. C. Hough, the pioneer talking machine
dealer of the Twin Cities, with two stores in
Minneapolis and one in St. Paul, reports trade
as having been very satisfactory the past month;
in fact, that his business has been greatly in-
creased over last year by the opening of his new
store two months ago. Mr. Hough handles the
Edison and Zonophone.
The Minnesota Phonograph Co. report that
their wholesale business has been very good for
the past 30 days. Mr. Lowey, in charge of the
Minneapolis branch, said: "Trade so far this
month has been much better than in May. It
was rather quiet for a while. We have had a
very good demand for Edison machines for the
home of an excellent quality, although the Victor
has also been selling very satisfactorily."
About a month ago Mr. Lowey started the
practice of putting all disc records in envelopes.
The plan has proved so successful that other
dealers are following his example.
A. M. Magoon, in charge of the Victor depart-
ment of New England Furniture Co., said:
"Trade is somewhat quieter this month. It
comes in fits and starts, you might say. One day
there is nothing doing, and the next day we more
than make up for the day before. However, re-
sults compare very favorably with a year aco.
The machines we have sold the last month have
all been of the higher grade."
W. J. Dyer & Bro., who handle the Victor, re-
port: "Trade is hardly as brisk now as it was,
but still it has been very satisfactory. The de
mand for records is unusually good."
J. H. Wheeler, manager of the Columbia Phono
graph Co., in Minneapolis, reported trade as
somewhat quiet now that the summer has com-
menced, but that so far this year the results are
considerably ahead of last year.
C. W. Long, formerly of Salt Lake City, has
taken hold of the St. Paul branch of the Colum-
bia Co., and in the past month has secured very
satisfactory results.
The talking machine department in the Glass
Block reports trade as quiet. In this department
can be found the Victor, Edison, Columbia, Zono-
phone and Reginaphone.
HAWTHORNE & SHEBLE'S NEW FACTORY.
(Special to The Review.)
Philadelphia, Pa., June z3, 1906.
The Hawthorne & Sheble Mfg. Co. have now
moved their offices to their new factory, south-
west corner Howard and Jefferson streets,
where they have installed every modern con-
venience to assist them in handling their rapid-
ly expanding business. The new factory con-
sists of five floors, contains about 80,000 square
feet, and is connected throughout with a private
telephone exchange whereby each department is
in close communication. A multitude of new
machines have been installed, largely of their
own design and construction, as they are pre-
paring to double their present output of talking
machine supplies. They report many of their
patented horns and sundries as meeting with a
phenomenal sale, and believe that their increased
equipment will enable them to give prompt and
efficient service to their trade.
THE ONE WHO GETS THE TRADE.
The constant drop of water
Wears away the hardest stone;
The constant cooing lover
Carries off the blushing maid;
And the constant advertiser
Is the one who gets the trade.
The constant gnaw of Towser
Masticates the toughest bone;
Protection for the dealer
Our new dealers' contract which went into effect
June 1 puts an additional safeguard around every
Victor dealer and absolutely guarantees him a fixed,
liberal profit on every sale.
We want every Victor dealer to make money on
Victor goods and our contract permits of no price-
cutting. No dealer who has not signed a contract can get
Victor Talking Machines
and Records
Every dealer is on an equal footing and is sure
of his full share of profit. The rest is up to the dealer.
If he is enterprising and pushes the Victor so
that he has more sales and makes more money than
another dealer who is less progressive, that's purely
a matter between them.
Every dealer can afford to do something to help
along sales for himself when we go so far as to stir
up business for him by advertising Victor goods regu-
larly to 49,000,000 magazine readers every month in
all parts of the country.
We want you to see not only the advantages of
handling Victor goods under our contract, but want
you to realize what a great benefit you can get from
our magazine advertising by using some space yourself
in your local newspapers, by window displays, circulars
and other methods of publicity.
Victor Talking Machine Company,
Camden, N. J.
. S. — Here is a good plan that is
worked by wide-awake dealers: Place
standing monthly orders for the new
records with your distributor, and push
this feature. (Keeps your customers
calling at least monthly—they look for
them.) Artistic Monthly Supplements
furnished free for this puspose.