Music Trade Review

Issue: 1906 Vol. 42 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
41
TRADE IN THEJW1N CITIES.
Hough Reports a Decided Increase Over Last
Year—Opened New Stores Recently—Min-
nesota Phonograph Co. Make Excellent Re-
port—The Views of Other Leading Dealers
Vary, But All Seem Satisfied.
(Special to The Hevlew.)
Minneapolis and St. Paul, June 25,
T. C. Hough, the pioneer talking machine
dealer of the Twin Cities, with two stores in
Minneapolis and one in St. Paul, reports trade
as having been very satisfactory the past month;
in fact, that his business has been greatly in-
creased over last year by the opening of his new
store two months ago. Mr. Hough handles the
Edison and Zonophone.
The Minnesota Phonograph Co. report that
their wholesale business has been very good for
the past 30 days. Mr. Lowey, in charge of the
Minneapolis branch, said: "Trade so far this
month has been much better than in May. It
was rather quiet for a while. We have had a
very good demand for Edison machines for the
home of an excellent quality, although the Victor
has also been selling very satisfactorily."
About a month ago Mr. Lowey started the
practice of putting all disc records in envelopes.
The plan has proved so successful that other
dealers are following his example.
A. M. Magoon, in charge of the Victor depart-
ment of New England Furniture Co., said:
"Trade is somewhat quieter this month. It
comes in fits and starts, you might say. One day
there is nothing doing, and the next day we more
than make up for the day before. However, re-
sults compare very favorably with a year aco.
The machines we have sold the last month have
all been of the higher grade."
W. J. Dyer & Bro., who handle the Victor, re-
port: "Trade is hardly as brisk now as it was,
but still it has been very satisfactory. The de
mand for records is unusually good."
J. H. Wheeler, manager of the Columbia Phono
graph Co., in Minneapolis, reported trade as
somewhat quiet now that the summer has com-
menced, but that so far this year the results are
considerably ahead of last year.
C. W. Long, formerly of Salt Lake City, has
taken hold of the St. Paul branch of the Colum-
bia Co., and in the past month has secured very
satisfactory results.
The talking machine department in the Glass
Block reports trade as quiet. In this department
can be found the Victor, Edison, Columbia, Zono-
phone and Reginaphone.
HAWTHORNE & SHEBLE'S NEW FACTORY.
(Special to The Review.)
Philadelphia, Pa., June z3, 1906.
The Hawthorne & Sheble Mfg. Co. have now
moved their offices to their new factory, south-
west corner Howard and Jefferson streets,
where they have installed every modern con-
venience to assist them in handling their rapid-
ly expanding business. The new factory con-
sists of five floors, contains about 80,000 square
feet, and is connected throughout with a private
telephone exchange whereby each department is
in close communication. A multitude of new
machines have been installed, largely of their
own design and construction, as they are pre-
paring to double their present output of talking
machine supplies. They report many of their
patented horns and sundries as meeting with a
phenomenal sale, and believe that their increased
equipment will enable them to give prompt and
efficient service to their trade.
THE ONE WHO GETS THE TRADE.
The constant drop of water
Wears away the hardest stone;
The constant cooing lover
Carries off the blushing maid;
And the constant advertiser
Is the one who gets the trade.
The constant gnaw of Towser
Masticates the toughest bone;
Protection for the dealer
Our new dealers' contract which went into effect
June 1 puts an additional safeguard around every
Victor dealer and absolutely guarantees him a fixed,
liberal profit on every sale.
We want every Victor dealer to make money on
Victor goods and our contract permits of no price-
cutting. No dealer who has not signed a contract can get
Victor Talking Machines
and Records
Every dealer is on an equal footing and is sure
of his full share of profit. The rest is up to the dealer.
If he is enterprising and pushes the Victor so
that he has more sales and makes more money than
another dealer who is less progressive, that's purely
a matter between them.
Every dealer can afford to do something to help
along sales for himself when we go so far as to stir
up business for him by advertising Victor goods regu-
larly to 49,000,000 magazine readers every month in
all parts of the country.
We want you to see not only the advantages of
handling Victor goods under our contract, but want
you to realize what a great benefit you can get from
our magazine advertising by using some space yourself
in your local newspapers, by window displays, circulars
and other methods of publicity.
Victor Talking Machine Company,
Camden, N. J.
. S. — Here is a good plan that is
worked by wide-awake dealers: Place
standing monthly orders for the new
records with your distributor, and push
this feature. (Keeps your customers
calling at least monthly—they look for
them.) Artistic Monthly Supplements
furnished free for this puspose.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
42
THE
MUSIC TRADE
REVIEW
lections of all kinds will be furnished from the
snappiest ragtime to the heaviest of classical se-
lections, and one may turn on the switch at any
Wurlitzer Co. Report Splendid Business in
A Remarkable Instrument Which Is Destined
selection
that is desired, the programme beins
Machines
and
Supplies—Smith
&
Nixon
to Play an Important Part in the Talking
changed each day.
Open Victor Department.
Machine Trade— Interesting Description of
The inventor makes the claim that for $1 a
The Instrument—Costs $500.
month the instruments can be placed in houses
(Special to The
at any place along the wires of the company,
Cincinnati, O., June 25, 1906.
(Special to The Review.)
The talking machine department at Wurlitzer's and for this sum the subscribers may have music
Review Office, 195 Wabash avenue,
is doing a magnificent business. The new popular at any time they desire it or they may have a
Chicago, June 25, 190G.
continuous concert during every moment in
W. N. Dennison, mechanical engineer in priced Victor machine, akin to style Z, has just
the day and night if they wish.
charge of the experimental department of the been received. The instrument retails at $10,
The ampliphones will be put in at a trifling
and
is
the
latest
addition
to
the
Victor
family.
Victor Co., is here to exhibit the Auxetophone,
cost
to the company, and the subscriber has no
the Victor Co.'s latest and most wonderful in- Trade in this department is very good, with an.
expense except the monthly dues. Several in-
increasing
demand
for
the
high-class
instruments.
vention.
struments are in operation in Muscatine, and so
Mr. Dennison brought with him three of the The Edison machines hold a steady place in
far they have been highly successful. It remains
popular
favor.
A
representative
of
the
Tea
Tray
new machines, one of which is now being ex-
to be seen whether they will be as successful on
hibited to admiring crowds in Victor Hall at Co., of Newark, N. J., visited the firm last week,
a large scale or not.—The Talking Machine
and
received
an
order
for
ornamental
horns,
ap-
Lyon & Healy's. The others have been in-
World.
stalled at the Rudolph Wurlitzer Co.'s and the ] roximating 3,000 in number, which is calculated
to
keep
the
machines
supplied
until
next
March.
Talking Machine Co. In appearance the Auxeto-
RECORD BY ADJN1RAL TOGO.
The Smith & Nixon Co. have opened a depart-
phone is similar to an ordinary Victor machine,
ment
devoted
to
the
Victor
talking
machines,
set in a handsome cabinet, 28 inches wide, 36
Promises to Send One Soon to Mr. Shuze Yano.
and they intend to develop this branch of their
Inches high and 15 inches deep.
Shuzo Yano, who handled the Columbia talk-
In the base of this cabinet is a one-sixth horse- business on a very large scale.
ing machine in San Francisco, having built up
power motor, which runs the machine and also
a large Japanese business, and who is now con-
operates a rotary pressure blower, which gen-
GOOD MOVE BY PAWNBROKERS.
nected with the Columbia Phonograph Co., New
erates a column of air which passes through
a pipe into a tank which equalizes the pressure Anyone Pawning Talking Machines Must Show York, has received a letter from Admiral Togo
acknowledging the receipt of a graphophone
Receipt Proving Ownership Before It Is
and from thence the air is fed into a filter, where
which Mr. Yano sent him a few months ago.
Accepted from the Pawner.
the dirt and oil in the air is eliminated, the air
As will be seen from his letter, Admiral Togo
then passes through a pipe into the double sound
The pawnbrokers in New York are enforcing promises to make a record of his voice and for-
box, where instead of a diaphragm is a nicely
balanced valve, the air passing through this the rule adopted by them some time ago in re- ward it at an early day, for the edification of his
valve and set in motion by the valve operated gard to the pawning of merchandise purchased American admirers. While the spoken words
from the sound wave3 from the record. There is on the instalment plan, by compelling the will not be understood, as a rule, by any but his
thus no direct contact with the reproducing parts pawner to show a receipt. This applies paiticu- own countrymen, it will be a source of pleasure
to everybody to listen to the record of this
—the contact is through the column of air. The larly to talking machines, as several of the fra-
famous warrior.
scratching is thus reduced wonderfully—there is ternity have been stuck by people who have
pawned
them
immediately
after
making
the
first
practically none. The scratch caused from
The first catalogue or list of Columbia gold-
roughness of groove or worn records is not re- payment. They work on the theory that legiti- moulded Twentieth Century cylinder records
mate
purchasers
will
not
pawn
their
talking
ma-
produced to the extent of the ordinary machine,
(B. C ) , half foot long, 2% inches diameter, has
and besides this the Victor Co. the past year have chine except as a last resort, and new instru- been issued by the Columbia Phonograph Co.,
ments
are
never
offered,
so
if
one
comes
in
that
been able to overcome the scratching caused by
general. The titles cover every variety of enter-
defective recording in earlier experiences. It is shows no signs of wear, they are justified in tainment, and are 70 in number. Hereafter a
asking
for
a
receipted
bill
from
the
dealer.
estimated that while the ordinary machine re-
list of these records will be .sent, out monthly,
produces 40 per cent, of efficiency of the original
containing from ten to a dozen titles.
voice or instrument, the Auxetophone reproduces
PLANS TO DISSEMINATE MUSIC.
80 per cent, efficiency, meaning, of course, both
volume and quality. Notwithstanding the greater Two Inventors of Muscatine, la., Plan to Outdo
volume of sound as compared with the ordinary
Dr. Cahill—Will Furnish Continual Per-
machine, it is claimed that the Auxetophone can
formance for Five Cents a Day.
be used in small apartments and residences to
even greater advantage than the ordinary ma-
August Granville, an inventor, and Walter
chine because of the purity of the quality and
Wolfe, an electrical engineer, of Muscatine, la.,
the absence of scratching, it being decidedly are the inventors of a system by which music
pleasant, all harshness being eliminated. For
may be disseminated over a territory of any ex-
large halls the effectiveness is remarkable. The tent for a sum less than five cents per day.
Auxetophone can be connected with an ordinary
Mr. Granville's invention consists chiefly of an
Do you carry a regular line of Talk-
electric light plug, and can be operated on any instrument called an ampliphone which can be
ing Machines? If not, why not?
style direct current and almost any style alter- piaced in any house the same as a telephone re-
There's good money in it, and it
blends perfectly with your vocation.
nating current. The price of the Auxetophone ceiver and when music is desired all that is
Do you wish to know all about the
is $500. It has progressed to a point where the necessary is to turn on a switch similar to that
business? Its possibilities and how to
Victor Co. consider it ready for the market, al- of an electric light and immediately strains of
make money in selling "talkers"?
though they do not pretend to say that it has music will be produced from the horn of the
reached its ultimate development. Two hun- cmpliphone.
THE
TALKING
dred machines are now coming through the fac-
The music is of the same nature as that which
tory, and will be ready for shipment in a few is produced by a phonograph, but by Mr. Gran-
MACHINE
WORLD
days.
ville's system it will be furnished at a cost
Considerable work was done on the Auxeto- which is insignificant even compared with the
is the only publication in America de-
phone by Professor Parsons, the inventor of the cheapest phonographic machines. The plan at
voted solely to the interests of the
steam turbine engine, but the Victor Co. acquired present is to furnish a daily programme showing
talking - machine trade. It contains
all the Parsons patents and have done the final a continuous entertainment for music lovers dur-
forty to fifty pages 11x15 of interest-
ing matter, and has practical sugges-
work of developing it into a commercial machine. ing every minute of the year. On this pro-
tions, helpful comments, a complete
gramme there are set pieces every 15 minutes.
list of all records issued monthly by
SPAIN INCREASES DUTY ON ''TALKERS." The intervals between these pieces are filled in
the leading concerns, patents and im-
with songs, comic speeches and light vaudeville
provements, and every item of trade
A report from Cohsul-General Ridgely, of Bar- and such encores as may be requested by tele-
news which is worth recording from
celona, to the Bureau of Manufactures, gives the phone of the operators in the company's office.
all parts of the world.
rates of the new Spanish tariff which goes into The owner of the invention will immediately in-
The cost is only a trifle—fifty cents
effect July 1 with duties payable in gold. Among terest capital in his scheme, and plans are al-
a year (stamps or cash). No subscrip-
the various specialties enumerated are that of
ready on foot to install the system extensively
tion entered for less than one year.
talking machines which hereafter will pay a all over the country.
duty of $1.93 per kilogram instead of $1.30 as
If one has company to dinner and desires to
at present.
dine to the accompaniment of strains of the
best compositions and newest songs that are in
The Ohio Phonograph Co., of Youngstown, O., the city music houses all that is necessary is to
EDITOR AXD PUBLISHER
have moved to larger quarters at 131 West Com- call central and ask for a certain selection and
merce street, that city, where they are doing a turn on the switch. Or make the connection and
O F F I C E S : I MADISON A V E . , N E W YORK
large business in talking machines.
take whatever comes in the way of music. Se-
THE AUXETOPHONE EXHIBITED.
TRADE NOTES FROM CINCINNATI.
A Word with
the Piano Dealer
EDWARD LYMAN BILL

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