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THE
MU3IC TRADE
RMEW
EDWARD LYMAN BILL, - Editor and Proprietor
J. B. SPILLANE, Managing Editor
Executive and Reportorial Staff: ,
GBO. B. KELLER.
W. N. TYLER.
F. II. THOMPSON.
BMILIB FRANCES BADEH.
L. E. BOWERS. 1.1. BUITTAIN WILSON, Wtf. B. WHITE. L. J. CHAM'BEBUN. A. J. NICKLIN.
BOSTON OFFICE:
FINEST L. WAITT, 278A Tremont St.
A. W. SHAW
CHAS. N. VAN BUREN.
SAN FRANCISCO OFFICE: ALFRED METZGER, 425-427 Front S t
CINCINNATI, O.:
NINA PUGH-SMITH.
Published Every Saturday at 1 Madison Avenue, New York.
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION,(Including postage), United States, Mexico, and Canada, $2.00 per
year ; all other countries, $4.00.
ADVERTISEMENTS. $2.00 per Inch, single column, per Insertion. On quarterly or
yearly contracts a special discount Is allowed. Advertising Pages, $50.00; opposite
rending matter, $75.00.
REMITTANCES. In other than currency form, should be made payable to Edward
Lyman Bill.
Directory ot Piano
._
.
M
" nulaclurePS
The directory of piano manufacturing firms and corporations
found on another page will be of great value, as a reference
for dealers and others.
Exposition Honors Won by The Review
Grand Prim
Paris Exposition, 1900 Silver Medal.Charleston Expoistion, 1902
Z)ip?o»na.Pan-Amerioan Exposition, 1901 Gold Medal. .St. Louis Exposition, 1904
Gold McdaZ.LewiB-Clark Exposition, 1905
LONG DISTANCE TELEPHONE—NUMBER 1745 GRAMERCY
NEW
YORK,
in the series of follow-up letters sent out by different houses, and
while to-day there is too much of this sameness, a student of the sub-
ject is impressed with the individuality shown in the literature reach-
ing his desk. Great improvements are being made along this line,
and users of the system seem to appreciate the necessity of making
their letters so distinctive in character that they must attract atten-
tion. Needless to say, it is not the man who enjoys a follow-up sys-
tem in his own business who complains, for those who have brought
the system to its highest state of efficiency arc always eager to exam-
ine the literature sent out by others with a view to improving their
own. A good many piano houses have a special follow-up system
and the sameness which is noticeable in some lines of trade does not
exist in our own.
CHICAGO OFFICE:
E. P. VAN HAHLINOEN, 195-197 Wabash Ave.
TELEPHONES : Central 414 ; Automatic 8043.
PHILADELPHIA OFFICE: MINNEAPOLIS and ST. PAUL: ST. LOUIS OFFICE
R. W. KAUFFMAN.
REVIEW
JUNE 23,
1 906
EDITORIAL
W
HILE retail trade in the cities of Boston, New York, Phila-
delphia and Chicago has been rather quiet for the past ten
days, yet in the wholesale field the activity is greater than for the
same period a year ago. General business conditions are healthy,
with crop prospects as favorable as could be desired. Contrary to
custom this is just the time when it is not well to sit down and
simply conclude that retail business is dull, and that it doesn't pay
to use a fair amount of energy to stimulate trade. It is rather the
time to place added emphasis upon business enterprise, but along
new lines. The harder the struggle the more credit to the winner.
It is only when the odds are heavy that real ability is shown, and
the men who can work up a magnificent business showing when
the general conditions are not all that he desires, deserves success.
There is plenty of business to be had, even in the summer, in both
wholesale and retail fields, but it requires harder work. And there
are a few concerns in this trade who are not complaining of dull
trade. They are hustling and realizing the importance of strenuous
efforts. They are winning out.
A
BILL that should at once receive the President's signature is
that referred to elsewhere in The Review, namely, making
traveling salesmen preferred creditors under the federal bankruptcy
law. It seems that when this law was passed it was understood that
commercial travelers were included in the provision applying to
wages due to workmen, clerks and others. Since the law took effect,
however, it has been discovered that traveling men were not
included in this provision, and a new bill was consequently rendered
necessary.
Speaking of the traveling fraternity brings to mind the very com-
mendable resolution adopted by the executive committee of the
National Piano Travelers' Association at its meeting held in Chicago
last week. The Association went on record as strongly condemning
the occasional practice of ((noting or making known to am dealer
by any member of the Association the real or supposed wholesale
prices of competitors' goods. This is a move in the right direction.
A
MANUFACTURER writes to The Review: "You have
never been engaged in any business deals or promoting
schemes."
Quite right. Our efforts have been exclusively confined to the
conduct of trade newspapers and while we may not have made a
startling success in our particular line, for we have never claimed
everything in sight, we have stuck pretty closely to our profes-
sion. We never have located salesmen on a commission basis, nor
have we urged deals between manufacturers and dealers on the.
basis of money or business, nor have we conducted an institution
practically owned by three or four individuals.
It is true some flattering propositions have been made this in-
stitution years ago when its principles were perhaps not as thor-
oughly understood as to-day and when the paper was not as strong.
But they have all been rejected absolutely, and every dollar paid
this institution is reflected in its advertising columns.
E
SUBSCRIBER says: "You have had considerable to say
upon credit. What in your opinion is the greatest essential
for credit?" We should say, at once, character and business hon-
esty, and a man in placing credit must understand that that is the
highest of all necessities, and it should be an absolute requisite in
any calling: that a man must be free from all taint or charge of
graft. If we go in the credit department of a large department store
we will find that the credit man there weighs men upon their general
reputations more than upon their yearly incomes. One of the
largest of these men recently said to The Review: "I care noth-
ing what a. man may be worth, but I give credit to an honest re-
sponsible party, and I do not consider him a risk."
VEN to-day there are some people who do not thoroughly
understand how this could be, and they prefer a mercenary
press which could be easily bought. It was only recently that a
splendid advertising contract was offered us, provided we would
permit certain matters to go in the reading portion of the paper
which would practically give the advertiser free reign in exploiting
his own work with our additional backing.
We were obliged to reject this proposition, because this insti-
tution does its own editing, and we are responsible for everything
that is placed in our columns, and it is because we have always used
careful discrimination in serving up news that we have won the
reputation of being fair. It is a reputation, too, worth fighting for,
and one which we would not care to sacrifice for mere dollars.
No man outside of this institution can edit this publication, or
dictate what shall go in its columns and what shall be rejected.
We ourselves feel, and we arc perhaps competent to judge of these
things, even at the risk of losing business we cannot accept proposi-
tions which would sacrifice in the slightest degree the independence
of the paper. No man, down in his heart, can have respect for the
newspaper institution which is edited on the outside.
T
O
A
HE follow-up system is used by a good many business concerns,
and while it is true that some follow-up systems reach the
point where to the supersensitive they may appear to be offensiveh
persistent, we have no reason to believe that the ordinary individual
seriously objects to receiving the literature which makes up the aver-
age follow-up. In the past there has been a remarkable sameness
WING to the opposition made to the copyright bill, the talking
machine continues to be the subject of extended mention in
the daily papers throughout the country. Some of the conclusions
based on Sousa's remarks are absolutely idiotic, but, nevertheless,
the advertising value is apparent, inasmuch as the importance and
extent of the industry are set forth.