Music Trade Review
Issue: 1906 Vol. 42 N. 2 - Page 45
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
45
"TALKER" TRADE IN TEXAS.
Considerable Capital Now Invested in the
Talking Machine Line in Texas—State Well
Covered—New Comers in the Field.
(Special to The Review.)
Dallas, Tex., Jan. 6, 1906.
The talking machine industry appears to be
moving along nicely in Texas, yet recently great
competition has arisen between the Kansas City,
St. Louis, Memphis, Houston and Dallas jobbers
as to who should secure the largest business, and,
as a consequence, supplies and accessories are to
be had in Texas as cheaply as in Eastern mar-
kets. At least two of the jobbers buy horns by
the carload, and other accessories accordingly.
Considerable capital is now invested in the talk-
ing machine line in Texas, and the field is thor-
oughly covered, with a possibility of the thing be-
ing overdone in the near future. It seems that
every make of machine has had from two to
three traveling salesmen over the territory, and
while some have had good sales, there is a great
deal of conservatism upon the part of dealers,
since they have discovered the acute rivalry ex-
isting and desire to benefit thereby.
Veteran Salesman O'Neill, representing the
New York office of the zonophone, called on Dallas
dealers last week, and proceeded thence to the
San Antonio fair.
R. R. Souders, with Dallas headquarters, rep-
resenting the Columbia, has just returned from a
trip to South Texas, spending a week at the
Houston Carnival, and several days at the San
Antonio fair.
The Texas Phonograph Co., incorporated, has
established a retail store at 345 Main street,
Dallas, in charge of Mr. S. H. Womble, who, for
the past year has traveled Texas for the same
company, who job the Edison line and are great
pushers of business.
J. B. Yauger, Oklahoma City, O. T., has be-
come an Edison dealer, having recently purchased
his stock from the Houston store of Texas Phono-
graph Co.
The Dallas Talking Machine Co. has been in-
corporated and become a Columbia jobber re-
cently.
DESIRABILITY OF SOUND-PROOF ROOMS.
Mention has been made of jobbers and pro-
gressive dealers providing sound-proof rooms for
demonstrating. The wisdom of this is self-evi-
dent, for the necessity of having sound-proof
rooms in which records can be tested is becom-
ing more and more obvious. In order to pay
well, the talking machine business requires just
as careful treatment as other special lines of
trade, and when it receives it it will show just
as gratifying returns. The business cannot be
treated indifferently and stowed away in some
Obscure portion of an establishment if expected
to pay well. It is more than could be expected of
any other line. The sale of talking machines re-
quires just as correct treatment as other trade
specialties. It is pretty sure to respond to pro-
gressive environment and return dealers excel-
lent results for any legitimate outlay. The
question now uppermost is what particular model
or arrangement gives the most complete results.
ENLARGE THEIR SALESROOMS.
J. E. Harding & Son, of Norfolk, Va., are live
dealers in talking machines and appreciate the
increased demand growing in this line in the
South due to the prosperous times, and have
greatly enlarged their showrooms by leasing the
building, 12 Union street, adjoining their old
store at 14 Union street. They have recently
taken on a line of American records and report
good business for the "Indians." Twelve-cent
cotton throughout the South has created an enor-
mous demand among the Southern people for
the luxuries, and the talking machine is not the
least to be considered in this line.
The Lind & Wolf Mfg. Co. have removed to
283 Fulton street, Brooklyn, N. Y., where they
have opened an imposing retail store for Victor
and Edison machines. They will also handle
pianos and musical instruments.
Do you want
to do more business?
Victor trade is right at your very door. It is brought
there by our magazine advertising, and some local news-
paper advertising of your own will bring it into your store.
The magazines containing our advertising go to
46,000,000 people every month. We tell them about
Victor Talking Machines
and Records
and get them interested—we even bring some of them to your
store.
But if you want to reap the full benefit of what we do
for you, if you want everybody in your neighborhood to
know you have the Victor goods, if you want to get all the
money within your reach, start in to advertise.
It's no experiment. Other dealers are doing it and just
coining money; and there is no reason why you shouldn't
fall in line and be counted in with the money-makers.
Victor Talking Machine Company
Camden, N. J.
. S.—One of the most valuable " h i n t s " to a keen dealer is: Place
standing monthly orders for the new records with your distributor, and
push this feature. (Keeps your customers calling at least monthly—they
look for them.)
Artistic Monthly Bulletins furnished free for this purpose.
THE
MUSIC TRADE
REVIEW
45
"TALKER" TRADE IN TEXAS.
Considerable Capital Now Invested in the
Talking Machine Line in Texas—State Well
Covered—New Comers in the Field.
(Special to The Review.)
Dallas, Tex., Jan. 6, 1906.
The talking machine industry appears to be
moving along nicely in Texas, yet recently great
competition has arisen between the Kansas City,
St. Louis, Memphis, Houston and Dallas jobbers
as to who should secure the largest business, and,
as a consequence, supplies and accessories are to
be had in Texas as cheaply as in Eastern mar-
kets. At least two of the jobbers buy horns by
the carload, and other accessories accordingly.
Considerable capital is now invested in the talk-
ing machine line in Texas, and the field is thor-
oughly covered, with a possibility of the thing be-
ing overdone in the near future. It seems that
every make of machine has had from two to
three traveling salesmen over the territory, and
while some have had good sales, there is a great
deal of conservatism upon the part of dealers,
since they have discovered the acute rivalry ex-
isting and desire to benefit thereby.
Veteran Salesman O'Neill, representing the
New York office of the zonophone, called on Dallas
dealers last week, and proceeded thence to the
San Antonio fair.
R. R. Souders, with Dallas headquarters, rep-
resenting the Columbia, has just returned from a
trip to South Texas, spending a week at the
Houston Carnival, and several days at the San
Antonio fair.
The Texas Phonograph Co., incorporated, has
established a retail store at 345 Main street,
Dallas, in charge of Mr. S. H. Womble, who, for
the past year has traveled Texas for the same
company, who job the Edison line and are great
pushers of business.
J. B. Yauger, Oklahoma City, O. T., has be-
come an Edison dealer, having recently purchased
his stock from the Houston store of Texas Phono-
graph Co.
The Dallas Talking Machine Co. has been in-
corporated and become a Columbia jobber re-
cently.
DESIRABILITY OF SOUND-PROOF ROOMS.
Mention has been made of jobbers and pro-
gressive dealers providing sound-proof rooms for
demonstrating. The wisdom of this is self-evi-
dent, for the necessity of having sound-proof
rooms in which records can be tested is becom-
ing more and more obvious. In order to pay
well, the talking machine business requires just
as careful treatment as other special lines of
trade, and when it receives it it will show just
as gratifying returns. The business cannot be
treated indifferently and stowed away in some
Obscure portion of an establishment if expected
to pay well. It is more than could be expected of
any other line. The sale of talking machines re-
quires just as correct treatment as other trade
specialties. It is pretty sure to respond to pro-
gressive environment and return dealers excel-
lent results for any legitimate outlay. The
question now uppermost is what particular model
or arrangement gives the most complete results.
ENLARGE THEIR SALESROOMS.
J. E. Harding & Son, of Norfolk, Va., are live
dealers in talking machines and appreciate the
increased demand growing in this line in the
South due to the prosperous times, and have
greatly enlarged their showrooms by leasing the
building, 12 Union street, adjoining their old
store at 14 Union street. They have recently
taken on a line of American records and report
good business for the "Indians." Twelve-cent
cotton throughout the South has created an enor-
mous demand among the Southern people for
the luxuries, and the talking machine is not the
least to be considered in this line.
The Lind & Wolf Mfg. Co. have removed to
283 Fulton street, Brooklyn, N. Y., where they
have opened an imposing retail store for Victor
and Edison machines. They will also handle
pianos and musical instruments.
Do you want
to do more business?
Victor trade is right at your very door. It is brought
there by our magazine advertising, and some local news-
paper advertising of your own will bring it into your store.
The magazines containing our advertising go to
46,000,000 people every month. We tell them about
Victor Talking Machines
and Records
and get them interested—we even bring some of them to your
store.
But if you want to reap the full benefit of what we do
for you, if you want everybody in your neighborhood to
know you have the Victor goods, if you want to get all the
money within your reach, start in to advertise.
It's no experiment. Other dealers are doing it and just
coining money; and there is no reason why you shouldn't
fall in line and be counted in with the money-makers.
Victor Talking Machine Company
Camden, N. J.
. S.—One of the most valuable " h i n t s " to a keen dealer is: Place
standing monthly orders for the new records with your distributor, and
push this feature. (Keeps your customers calling at least monthly—they
look for them.)
Artistic Monthly Bulletins furnished free for this purpose.
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