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Music Trade Review

Issue: 1905 Vol. 41 N. 26 - Page 43

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
1st. Cutting out the exchange enables you to
make a profit on all the goods you sell instead
of only two-thirds as heretofore.
Donates 100 Disc Graphophones and Thousands
2d. Had we given sixty days' notice, other
of Records to Hospitals, Asylums and In-
companies
would have cut immediately, and
firmaries in London.
your business would have been hung up for that
Sir .1. G. Tollemache Sinclair, Bart., formerly length of time, allowing competitors to get a
a member of Parliament from Caithness-shire, great lead over you and us.
3d. It was best for us to reduce the price on
Scotland, and who has devoted much time to art,
music and literature, recently placed an order December 1st because we have found from actual
with the London store of the Columbia Phono- figures for a number of years tnat the sales of
graph Co., Gen'l, for one hundred disc grapho- records in the month of December are smaller
than other months in the year, and January,
phones, together with three thousand six hun-
February, March and April are the largest rec-
dred ten-inch Columbia disc records. These are
ord months. If you had a larger stock on hand
to be donated by the baronet to London hospitals,
December 1st than at any other time, it would
asylums and infirmaries for the amusement and
be harder on us than any one else, because we
stand by our special offer practically all of the
difference in price: therefore, we thought it was
a good thing to do, notwithstanding the fact that
we are the greatest losers by changing the i^ice
at the time you had the largest stock. Natu-
rally, it was bound to cause some confusion
making a big change of this kind at any time,
and we are greatly surprised that it has caused
so little.
4th. It was impossible to put the contract sys-
tem into effect until tne change in record price*
was made, and we desired to do so as soon as
possible.
5th. We prophesied that the business would
be increased 100 per cent., but we had no idea
that it would be increased to this proportion
under two or three months. We are very much
gratified to advise you, however, that the first
fifteen days in December have already doub'ed
any previous fifteen days and have equaled any
entire single month. Therefore, we are confi-
dent, this means that within three months the
business will be three times as large as it was
heretofore instead of only doubled. W r e are
confident that this move is the best one the
Victor Company ever made, and are sure you
will agree with us inside of ninety days, if you
do not at this time. Yours very truly,
A PHILANTHROPIC BARONET
LEON
F. DDIUJLASS,
Vice-President.
CHANGES IN COLUMBIA STAFF.
Among the recent changes in the Columbia
instruction of the inmates of these different in- Phonograph Co.'s service are the following: Ken-
neth Johns, late assistant manager of the Co-
stitutions.
Sir Tollemache, who is a cultured musician and lumbia Phonograph Co.'s store at Cincinnati, has
poet, has long been an ardent patron of the been appointed manager of the Detroit store, his
graphophone. He has bought and presented to successor as assistant manager of Cincinnati be-
his friends numbers of machines and records. ing Mr. R. J. Whelan; Mr. J. P. Booker, of the
His own collection of records is large and chosen Memphis store, has been appointed manager of
with the nicest discrimination. Being such an the Denver store; Mr. J. P. J. Kelly, of the St.
enthusiast it naturally suggested itself to a man Joseph store has been appointed manager of the
of Sir Tollemache's well-known benevolence that Omaha and Lincoln stores; Mr. R. P. Bartlett,
here was a new medium by which he could con- formerly an employe of the St. Louis store, and
fer happiness upon a large number of his poorer who has been with the Hollenberg Music Co. for
brethren, and he promptly acted upon the in- the past year, has been placed in charge of the
Memphis store as acting manager; Mr. M. W.
spiration.
Brooks, formerly a salesman in the St. Louis
In advising the guardians and committees of
store, has been appointed manager of the St. Jo-
the different institutions of his wish to present
seph store, and Mr. George C. Sager, formerly of
a graphophone he made use of the following lan-
the Omaha store, has been transferred to St.
guage: "I know of no way in which so much
Louis as a salesman.
happiness can be secured at the same cost as by
a graphophone." It has well been said that the
noble action of Sir Tollemache Sinclair in pre-
MACHINE HEARD 75 MILES.
senting graphophones to the sick and afflicted
ought to inspire some of our American philan-
(Special to The Keview.)
thropists to do the same for some of our institu-
Atlantic City, N. J., Dec. 22, 1905.
tions of a similar character.
A talking machine entertainment, repeated by
telephone to an audience over seventy-five miles
distant, was a novel feature introduced for the
VICTOR LETTER TO DEALERS.
edification of Grangers and other visitors to the
Grangers' exhibit on the Steel Pier the other day.
Some Facts That Will Prove of Interest.
On a special wire run from the central office
of an independent telephone company in Philadel-
Camden, N. J., Dec. 20, 1905.
phia, speeches of famous orators, renditions of
To Victor Dealers:
We are pleased to note that 90 per cent, of renowned singers and selections by well-known
the distributors, and dealers are well pleased with bands came to hundreds of listeners.
A similar system is in use in big cities, whereby
our plan and the change in prices on records.
We are convinced that those who are not did not hospital invalids and patients in their private
in the beginning thoroughly understand the plan homes may listen to sermons that prominent
and the advantages to be derived. Therefore, clergymen are delivering in their pulpits, but
we wish to again emphasize a few of them, with this is said to be the first time that an audience
some new features, viz.:
has been entertained at so great a distance.
SIU
J . G. TOLIJIM'ACIIE
SINCLAIR.
How to
Make Money
The sales of talking 1 machines in
the hands of some big music dealers
has amounted to more in dollars in
a year than pianos.
Do you carry a regular line? If
not, why not?
Do you wish to know all about
the business? Its possibilities and
how to make money in selling talk-
ers ?
The
Talking
Machine PVorld
is the only publication in America
devoted solely to the interests of
the talking-machine trade. It con-
tains forty pages n x 15 of inter-
esting matter, and has practical
suggestions, helpful comments, a
complete list of all records issued
monthly by the leading concerns,
patents and improvements and
every item of trade news which is
worth recording from all parts of
the world.
The cost is only a trifle—fifty
cents a year (stamps or cash). No
subscription entered for less than
one year.
Don't delay, but send on your
order immediately. Get on the pay-
ing side of the business. We can
help you to make money. Dealers
say they can't keep house without
the World. It is the greatest hit of
the age, and everyone may profit by
reading it. Start the year with the
World habit.
EDWARD LYMAN BILL
Editor and Publisher
Offices, 1 Madison Avenue, New York

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