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Music Trade Review

Issue: 1905 Vol. 41 N. 18 - Page 12

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
NEW FACTORY FOR RICCA & SON
To be Erected on East 132d Street—Hope to
Have It Completed by January 1st—Shipped
325 Pianos in October—Hugo Ricca's West-
ern Trip Rich in Results.
MUSIC TRADE
REVIEW
Hartford, Conn., who left a good order. They
expect to have their new interior player on the
market in a few weeks.
VALOIS & WILLIAMS' NEW STYLE R.
The Valois & Williams Co., 511-513 East 137th
street, New York, have placed on the market
Plans for a large new factory to occupy the
their style R "Valois & Williams" upright con-
space measuring 100 by 110 feet on East 132d
cert grand, the case being a new and original de-
street, between St. Ann's avenue and Cypress
sign, double veneered, fancy figured mahogany,
avenue, have been filed with the Building Depart-
walnut and oak. Beautiful hand carved panel,
ment by Ricca & Son, and ground for the new pilasters and trusses, patent duet desk and patent
structure was broken on Thursday. The new soft stop, continuous nickel plated hinges on top
building will measure 95 by 100 feet, and will
and fall-board; all tuning pins have maple bush-
be two stories high, with a large basement. The
ings, Strauch Bros.' action, fine grade of ivory
piers and foundation will be so constructed that keys, polished ebony sharps and heavy imported
at any time several more stories can be added,
felt hammers. It is 4 feet 9 inches high, 5 feet
and additional space secured when needed. I t 2 inches wide and 2 feet 2y 2 inches deep, and
is expected to have the building completed by
their sales on the instrument have been very
January 1, 1906, and when finished will be used
gratifying. F. W. Heinrich, president of the
exclusively for the manufacture of Ricca pianos,
company, returned from a very successful trip
while the present factory at the juncture of the last week through Southern and Central New
Southern Boulevard and East 134th street will York, booking many orders. Their plant was fully
be devoted entirely to the manufacture of the equipped this week with electric light and power.
Regal players and pianos. The addition which
FRANCIS CONNOR CHATS OF TRIP.
is being made to the present factory will be for
additional mill room and drying kilns. Hugo
Francis Connor has returned from a short
Ricca, who has been in Chicago for several days, Western trip, and says the dealers in that part
returned home the early part of the week. While of the country are not complaining of their in-
in the West he visited his representatives in
ability to sell pianos, but of the difficulty in ob-
Cleveland and Cincinnati, and made a number of
taining them fast enough to keep up with their
important connections for the sale of their elec- demand. He says of his factory at 107 East 124th
trically operated instruments. Mr. Ricca says street that it is pushed to its limit in order that
that for the month of October they shipped 325 his regular trade will not be disappointed in se-
pianos, an increase of 25 over the preceding curing a sufficient stock for the holiday trade,
month, and an increase of 33 per cent, over the but from the recent influx of orders it will be a
same month of last year, and at present they have close race.
orders enough on hand to keep the factory busy
until January ] . To secure the best results as
The Sturgeon Music Co., of Norfolk, Neb.,
well as the best workmen possible, Ricca & Son who handle the Cable and Story & Clark pianos,
recently advanced the wages in all of the depart- and the Farrand organs, are conducting some spe-
ments of the factory voluntarily, and propose cial sales in adjoining towns.
turning out the best piano for the money that is
Philip Werlein, Ltd., New Orleans, is conduct-
on the market. Among the visitors at their fac-
ing a special sale of Behr Bros, pianos.
tory during the past week was F. D. Lasbury, of
T
"HIS MASTER'S VOICE."
How the Victor Trade-Mark Is Used in New
York's Political Campaign.
Probably there has been no illustration which
has been used in connection with a special trade
product which has been used in caricature so fre-
quently as "His Master's Voice." All this, of
course, has meant good advertising for the Vic-
tor Talking Machine Co., because every one im-
I HIS
(MASTER'S
VOICE!
mediately associates it with the well-known talk-
ing machine product. The illustration, which
appears herewith, is a reduction from a large
caricature which appeared in the New York
"World" recently, and illustrates how "His Mas-
ter's Voice" is being used in the present city po-
litical campaign. Of course, George B. McClellan
will not view this illustration with favor, but
nevertheless it is one of the hits of the cam-
paign.
VISITORS TO NEW YORK.
Among (he visitors in New York this week
were A. D. Bulen, Meadville, Pa., here buying
stock and looking over the market to strengthen
all departments of his store, as he handles every
thing from pianos to sheel music, and is a pretty
live man. He left for home Wednesday. Charles
A. Bobzen, manager of the Oliver Ditson Co.'s
small goods department, who has been West on
a tour of general inspection, passed through New
York this week en route home to Boston.
HERE, are many claims made for various pianos, but when we come
right down to facts, just compare the Davenport C& Treacy piano
with any other which may be in your warerooms.
We believe that then you will not wonder why pianos bearing
this brand have won such widespread approval from dealers who
appreciate splendid piano values. The
Davenport & Treacy
piano is built as good as we know how to build it, and we have
had an experience in this industry covering a long period of years.
Go over the Davenport OD. Treacy piano carefully, notice thej atten-
tion given to all detail worK, listen x tc> its wonderful tone and you
will not wonder why the dealers who have sold the Davenport (£l
Treacy instruments are so enthusiastic in their praise.
j
.
THE
DAVENPORT
1O8-114 E,AST 129th STREET :
=
;
& TREACY CO.
NEW YORK

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