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THE MUSIC TRADE REVIEW
11
right, No. 55, will hereafter replace the former
Bid FIRE IN SALT LAKE CITY.
No. 50, which will be discontinued.
Advertising
Methods—Aeolian Co.'s
New A splendid trade in Everett grands and up- Carstensen & Anson Co.'s Store Totally
Destroyed, Causing a Loss of $30,000—New
Rooms—Baldwin Opening in Indianapolis rights is the report from the John Church Co.,
Quarters Secured and Large Shipments
—Big Everett Trade—Wurlitzer Hears From and in other lines conditions are improving. Au-
gust Beall, who arranged the sale of four grands,
Under Way.
Russia—Smith & Nixon Expansion.
through the medium of correspondence, is being
(Special to The Review.)
urged to inaugurate a system of piano salesman-
(Special to The Review.)
Salt Lake City, Utah, Oct. 30, 1905.
ship
through
the
mails.
A
new
Everett
upright
Cincinnati, O., Oct. 31, 1905.
The Carstensen & Anson Music Co.'s establish-
Manufacturers and agents view the desirable style, No. 16, will be ready next week. The in-
method of advertising from widely varying stand- strument is enclosed in a very fine but exceeding- ment at 74 South Main street, this city, was prac-
points, if one may judge by the exhibits lately ly simple case of notable design. President tically destroyed by fire which broke out under
used hereabout. The agent has an abiding faith Frank A. Lee will go to New York next week to mysterious circumstances last Wednesday morn-
in window devices, such as miniature ferris meet Reisenauer, who is expected to arrive ing. The loss is estimated at $30,000, and the
entire stock was covered by only $20,000 insur-
wheels, whereof each little car bears the name about November 8 or 9.
Crippen & Beinkamp, representing Knabe and ance. Every musical instrument in the building
of some favorite piano, probably human, but sup-
posedly waxen automata, puzzles of keys, locks other noted makers, report satisfactory condi- was damaged, and stacks of sheet music and
and tablets, or exhibits of. elaborate wired mech- tions. Mr. Beinkamp, of the firm, has just re- several thousand records were both scorched
anisms, with brilliant colored ribbons attached turned from Chicago, where he visited his many and water soaked. The building, which was a
to crucial points. The manufacturers adhere to friends in the music trade. Mr. Beinkamp's long two-story one, was badly damaged, and will
the time-honored methods of newspaper and peri- association with various noted firms of piano have to be torn down.
It is evident that the fire had been burning
odical statements, conservative in composition makers, has given him a wide acquaintance with
and style. A happy medium between these two the trade. One finds in his office all the visiting slowly for several hours before it was discovered,
methods, when invented by some enterprising celebrities, talking over affairs, and as for Chi- and the firemen had one of the hardest possible
cago, Mr. Beinkamp has acquaintance with every fights to make any progress in preventing it
genius, will fill a long felt want.
The Aeolian Co.'s new rooms, done in green one there, even with the sycamore trees, as he from spreading. It is estimated that the fire
must have started from defective wiring.
and gold, offer a cheering background for a num- modestly asserts.
The company's stock of new pianos had ar-
Rudolph
Wurlitzer,
president
of
the
R.
Wur-
ber of handsome new instruments of the latest
makes controlled by this firm, among them a litzer Co., received a cablegram from his son, rived about a week ago, and the entire premises
Steck and a Weber, with pianola player enclosed. Farny Wurlitzer, Thursday, which leads him to had been overhauled and $1,500 spent for fixtures.
The excellent taste which characterizes all the ad- believe that conditions in Russia are not so bad All the new stock was damaged, and many of the
as pictured. The cablegram is dated from St. instruments laid in the basement split into kind-
vertising methods of the Aeolian Co. makes itself
felt in the arrangement of the displays, the tone Petersburg, and merely says that young Mr. ling wood. The large safe dropped through the
of quiet elegance pervading the rooms, and the Wurlitzer arrived there safely. He had started floor and carried the office fixtures with i t The
photographs of superb interiors, where the Aeo- by train from Berlin, and as he reached St. whole inside of the building was wrecked and
lians and Orchestrelles are installed in artistic Petersburg on schedule time the inference is that practically nothing was left undamaged.
During the fire several members of the firm
surroundings.
Under these circumstances a the railroads are still able to take care of their
piano or player is no longer merely a musical in- passenger traffic. The young man went to Rus- were present, and in the afternoon arrangements
sia to visit his brother-in-law, Seyma Weinberg. were consummated to occupy at once a build-
strument, but also a decorative adjunct.
ing on Main street, formerly used by the Wells,
The Smith & Nixon Co. have commenced work
The R. Wurlitzer Co. have lately received a
number of pianos bearing their name, which are on two immense additions to their plant in Nor- Fargo Co.'s bank. The firm expect to begin busi-
specially adapted for use in small apartments, wood, which, when completed, will increase the ness there to-day. Several carloads of new in-
and for hire. In this latter line the Wurlitzer capacity of the plant to 4,500 pianos of all lands struments are being rushed, and these with a
firm does a very considerable business. Work on per year, representing a total output of $3,000,000. large number now under way will enable them
The company did not intend to build these addi- to keep business going until they are entirely
the new store progresses slowly, and a move in
that direction will hardly be made before the tions until spring, but were compelled to com- stocked.
mence earlier because of increase of business.
new year.
THE ESTEY AGENCY IN AUGUSTA.
The new I. X. style Steinway, a handsome in- The additions will each be 80 by 250 feet in di-
mensions,
and
will
be
three
stories
high.
They
strument of plain colonial design, is being ex-
The Estey Piano Co., of Southern Boulevard
will contain the case factories, dry kilns, etc., and and Lincoln avenue, announce that they have
hibited on the second floor.
A number of members and employes of the will represent an expenditure of about $50,000.
given their agency at Augusta, Ga., to Doolittle
The company will devote a large part of the & Rossignol, a recently formed firm in that city.
Baldwin Piano Co. went down to Indianapolis for
the opening of the new agency there. The occa- new space to the manufacture of an inside piano J. H. Estey is in the South, calling on some of
player. The coming year's output will be in- their leading dealers. He made Atlanta, Ga., his
sion was made festive with flowers, friends and
music. E. E. Roberts, pronounces the Indian- creased.
objective point. A. Ualrymple, who looks after
apolis store a gem, consisting on the lower floor
their interests on the road, is at present in San
of the usual offices, and three display rooms,
Francisco, and is sending in some big orders from
CALL FOR LUDWIG & CO. GRANDS.
separated by glass partitions, which permit the
the coast cities. He has been particularly suc-
Ludwig & Co. were compelled to shut down cessful in selling their little grand.
array of handsome instruments to be seen at a
glance, and are a t the same time sound proof. for most of the day last Wednesday, owing to a
Colonel Daniel F. Treacy, of the firm of Dav-
These glass encased rooms are furnished in bro- break in the water main in the street from which
cades of pale yellow and pale blue, the third
they secured their supply for their engines. With enport & Treacy, of 1905 Park avenue, is on his
room being a symphony of ivory and gold. Pol- the great demand for their instruments, this way home after a very successful trip in the
ished floors, exquisite electric light fixtures, proved considerable of a handicap in the rush West. He has kept his factory flooded with or-
adapted to piano uses, and Oriental rugs, com- to fill orders promptly. Their grands have been ders, and has made several new connections. He
plete the equipment. Trade with this firm is ex- in great request, and at times it has seemed al- writes tbat all the dealers who have been hand-
cellent, with an overwhelming demand for the most necessary to enlarge this department in or- ling their pianos have found them among their
best sellers, and have given reorders.
Baldwin player piano. A new style Baldwin up- der to keep the dealers fully supplied.
TRADE NOTES FROM CINCINNATI.
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STRAUBE PIANO CO.
24
ADAMS STREET, CHICAGO, ILL.
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