Music Trade Review
Issue: 1905 Vol. 40 N. 19 - Page 43
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE REVIEW
^
In the World of Music Publishing
C^OC^OCDCX3OCI3OCXX3OC3CX^OC^C)CXX3OCXX=XX=XX=)OCX
publishers of popular music, for with firms mak- the plan was adopted of selling them at the uni-
ing an effort to handle the better class of compo- form price of 19 cents. They state that there is
Trade Somewhat Quiet and Very Uneven, Not- sitions, the reverse is encountered. For when only about 5 per cent, of this sheet music which
withstanding Certain Statements—Condi- business is quiet, or even dull, the information is costs over 13 cents per copy.
tions Most Prevalent With Publishers of
seldom, if ever, withheld, not to say distorted,
"The following extract from Mr. Morris' letter
Cheap, Popular Music.
therefore a better and more reliable consensus of gives the result of the venture: 'We took up
opinion is obtainable. A few houses of high this department about 30 days ago and at once
Despite the fact that the greater number of standing known more particularly in the popu- mailed to our customers circulars supplied by
publishers declare business has been and is all lar line, and whose connections are such as to the publisher containing extracts from eight or
that could be desired, a few prominent houses make their utterances on trade conditions worth ten song hits, also a catalogue with full particu-
aver trade is not nor has it been up to the mark. having, are, as a rule, conservative in their esti- lars in regard to sheet music. We sent these to
To be sure, reports of this nature are necessarily mates, even when the selling season is at its neighboring towns, even to towns larger than our
given for what they are worth, and it is a well- height. One in this category, when requested by own. We, of course, secured a mailing list of
known fact tnat a great many statements are not The Review for their opinion on the situation, people who we thought would be interested in
worthy a moment's thought when their source is very frankly spoke as follows, the statement com- the music. We have had splendid results from
considered. Then again, what would be looked ing in the nature of a surprise in view of the the mail orders, and our average sale of music
upon as a brisk trade is the receipt of a few or- "hot air" that has emanated from other quarters per day is from ten to twenty copies of the 19-
ders of such a size as would majie a small con- presumed to be above the petty practice:
cent and from ten to fifteen copies of the 10-cent
cern believe they were actually in the swim, be-
"Let me tell you trade is dull, no matter what music. The profit is more than good and the de-
cause their plant generally consists of a man and anybody else says. We never had more or bet- partment added creates quite an advertisement
a boy; and, therefore, their vision is of the magni- ter sellers, and our list of productions heads the for the dry goods store.'"
fying kind, to which their little establishment ap- list as to number and variety, but despite this
pears to be the center of all things important in fact, business is not good. In fact, the season has
REVIEWOGRAPHS.
the music publishing world, hence their chesti- been disappointing, and of course, it is too late
ness, that is only temporary. Other publishers now to look for retrievement.
The
New
York Sun's "Live Topics of the
For a certainty
again are unable to make a straight statement, we are so engaged in pushing our own business, Town" are concededly brilliant, both for the sub-
try they ever so hard; consequently, while their which, you know, requires a large staff to look ject matter and the manner in which it is han-
views, when invited, should carry weight, they after, and is closely and, we believe, intelligently, dled. Occasionally, however, the writers fall into
are so highly colored or extravagant or self-lauda- managed, that the gossip of the 'street' is either error, of which an instance is furnished in the
tory as to be practically worthless.
unheard or ignored; but we have, nevertheless,
These observations apply almost exclusively to other and more reliable means for knowing what
is doing, consequently are in a position to prop-
erly gauge business. Such buying as might set
the average publishing house on fire with an ex-
is ol Interest to all dealers—we furnish
"MEET ME DOWN AT LUNA, LENA"
aggerated idea of things coming their way big,
you with any quantity of our new
Biggest Season Song on the Market ! Get it!
is hardly a flea bite in our establishment. Then,
thematic catalogues without charge.
"DO DROP IN AT DEW-DROP I N N "
We publish "Blue Bell," "Feelln'ior
if the sale of music is what you might call brisk,
You," "What the Brass Band Played"
Charming Waltz Song! A Hit!
our catalogue is so rich and commanding that we
and other big hits.
"BUSTER BROWN"
would feel the demand at once. We do not mean
Let us get in touch with you— write us.
Cartoon Song. Hit in "Buster Brown" Pro-
to say business is or has been exactly poor, but
duction.
it was and is not what it should be. Collections
"AIN'T ANYBODY EVER COIN' TO BUY"
are simply abominable."
Latest Coon Song and a Winner!
125 W. 37th Street, New York
REVIEW OF TRADE CONDITIONS.
OUR "NEW ISSUE"
PROPOSITION
GREAT SUMMER HIT!!
F. B. Haviland Pub. Co.
ADDRESS ALL ORDERS TO
THEATRICAL MUSIC SUPPLY CO.
44 West 28th Street, New York
THE BIG SENSATIONAL SELLING
SONG HIT OF 1905,
"EASY
STREET"
Also
Kisses,
A Bit O' Blarney,
A Mormon Coon,
Love in a Phonograph,
Georgia,
A House to Rent.
PUBLISHED BY
SOL BLOOM
New Amsterdam Theatre Bldg. r
NEW YORK
POPULAR SONG and INSTRUMENTAL HITS
PETER PIPER MARCH
EGYPT
I WANT TO BE A SOLDIER
PEGGY BRADY
POLLY PRIM MARCH
SHAME ON YOU
ZEL-ZEL
BIG INDIAN CHIEF
NEW OPERATIC
ISLE OF SPICE
SAMBO GIRL
MAMA'S PAPA
LADY TEAZLE
MADCAP PRINCESS
RED FEATHER
MUSIC IN DEPARTMENT STORE.
An Illustration of Where It Paid to Handle
Music as a Side Line—Worth Reading and
Noting.
So much is heard about the methods of the de-
partment store in connection with the sale of
sheet music that the following is not only inter-
esting, but contains a few points about merchan-
dizing that the regular dealer might adopt with
profit. The facts and story are from the Dry
Goods Economist:
"The Morris Co., of Tarboro, N. C , about six
weeks ago put in a line of sheet music, making
a feature of the popular 10-cent grade. Tarboro
has 4,000 inhabitants and the Morris company
styles itself a dry goods department store. The
main object of this company in putting in sheet
music was its advertising value. The company
found that it could purchase this popular music
at 3 cents per copy and sell same for 10 cents.
In addition it put in a line of the latest hits to
sell at 19 cents per copy. The latter variety
ranges in cost from 9 to 16 cents per copy, but
CHICAGO
34 East 21st St., New York
LONDON
SAN FRANCISCO
POPULAR SONG HITS
" Lights ol Home," "Just a Picture of You," "My Sun-
burnt Lily," "They All Spoke Well ol You," by the
noted writers, Al. Trahern and Lee Orean Smith.
C. L. PARTEE MUSIC CO.
23 East 20th Street
New York City
T h e Most Popular College Songs
.
.
.
$ .50
50 N e w College Songs
.50
Songs o f A L L t h e Colleges
Songs o f the W E S T E R N
-
-
•
Colleges
.
Songs of the EASTERN Colleges
-
1.50
.
-
.
-
-
SCHOOL Songs with COLLEGE Flavor
-
-
Songs of the Flag and Nation
-
-
«
100 New Kindergarten Songs
-
.
.
-
-
Songs of the University of Pennsylvania
Songs of t h e University of Michigan
.
-
-
College
-
-
New Songs and Anthems for Church
(Eleven Numbers)
.50
-
-
.50
-
•
-
Songs of Washington and Jefferson College
Songs of Haverford
.50
1.00
New Songs for College Glee Clubs
New Songs for Male Quartets
1.25
1.25
.50
1.50
- 1,25
-
1,25
• ' 1 . 2 5
Quartets,
each .10 to .30
HINDS, NOBLE & ELDREDGB
3 1 - 3 3 - 3 5 West I5tb Street.
New York City
SURE SELLERS! T HE BIG SONG HITS
From the record-breakic g musical comedy success
" THE ROLLI CKING GIRL''
Published by
JOS. W. STERN 6 CO.,
Cfte most Popular College Songs
"Friends that are Good and True."
"As We Swing, Sweetheart."
"Things are Surely Breaking Great for Me."
"The Life of Love"—Duet.
"Won't You Be My Lovey Bovey."
" 'Tis an Echo of My Heart."
"The
Girl I Left In Boston Town."
"When Love Begins."
"Miranda."
"The Contented Caterpillar"—Duet.
"Tricks."
"My Little Sunbeam Sue,"
"Nita."
YOV WILL MAKE NO MISTAKE Putting i n a Goodly Supply of tKese.
P U B L I 3 H E D BY
fcf. WITMAF *K & SONS
NEW
YORK
CHH ;AGO
LONDON
THE
MUSIC TRADE REVIEW
^
In the World of Music Publishing
C^OC^OCDCX3OCI3OCXX3OC3CX^OC^C)CXX3OCXX=XX=XX=)OCX
publishers of popular music, for with firms mak- the plan was adopted of selling them at the uni-
ing an effort to handle the better class of compo- form price of 19 cents. They state that there is
Trade Somewhat Quiet and Very Uneven, Not- sitions, the reverse is encountered. For when only about 5 per cent, of this sheet music which
withstanding Certain Statements—Condi- business is quiet, or even dull, the information is costs over 13 cents per copy.
tions Most Prevalent With Publishers of
seldom, if ever, withheld, not to say distorted,
"The following extract from Mr. Morris' letter
Cheap, Popular Music.
therefore a better and more reliable consensus of gives the result of the venture: 'We took up
opinion is obtainable. A few houses of high this department about 30 days ago and at once
Despite the fact that the greater number of standing known more particularly in the popu- mailed to our customers circulars supplied by
publishers declare business has been and is all lar line, and whose connections are such as to the publisher containing extracts from eight or
that could be desired, a few prominent houses make their utterances on trade conditions worth ten song hits, also a catalogue with full particu-
aver trade is not nor has it been up to the mark. having, are, as a rule, conservative in their esti- lars in regard to sheet music. We sent these to
To be sure, reports of this nature are necessarily mates, even when the selling season is at its neighboring towns, even to towns larger than our
given for what they are worth, and it is a well- height. One in this category, when requested by own. We, of course, secured a mailing list of
known fact tnat a great many statements are not The Review for their opinion on the situation, people who we thought would be interested in
worthy a moment's thought when their source is very frankly spoke as follows, the statement com- the music. We have had splendid results from
considered. Then again, what would be looked ing in the nature of a surprise in view of the the mail orders, and our average sale of music
upon as a brisk trade is the receipt of a few or- "hot air" that has emanated from other quarters per day is from ten to twenty copies of the 19-
ders of such a size as would majie a small con- presumed to be above the petty practice:
cent and from ten to fifteen copies of the 10-cent
cern believe they were actually in the swim, be-
"Let me tell you trade is dull, no matter what music. The profit is more than good and the de-
cause their plant generally consists of a man and anybody else says. We never had more or bet- partment added creates quite an advertisement
a boy; and, therefore, their vision is of the magni- ter sellers, and our list of productions heads the for the dry goods store.'"
fying kind, to which their little establishment ap- list as to number and variety, but despite this
pears to be the center of all things important in fact, business is not good. In fact, the season has
REVIEWOGRAPHS.
the music publishing world, hence their chesti- been disappointing, and of course, it is too late
ness, that is only temporary. Other publishers now to look for retrievement.
The
New
York Sun's "Live Topics of the
For a certainty
again are unable to make a straight statement, we are so engaged in pushing our own business, Town" are concededly brilliant, both for the sub-
try they ever so hard; consequently, while their which, you know, requires a large staff to look ject matter and the manner in which it is han-
views, when invited, should carry weight, they after, and is closely and, we believe, intelligently, dled. Occasionally, however, the writers fall into
are so highly colored or extravagant or self-lauda- managed, that the gossip of the 'street' is either error, of which an instance is furnished in the
tory as to be practically worthless.
unheard or ignored; but we have, nevertheless,
These observations apply almost exclusively to other and more reliable means for knowing what
is doing, consequently are in a position to prop-
erly gauge business. Such buying as might set
the average publishing house on fire with an ex-
is ol Interest to all dealers—we furnish
"MEET ME DOWN AT LUNA, LENA"
aggerated idea of things coming their way big,
you with any quantity of our new
Biggest Season Song on the Market ! Get it!
is hardly a flea bite in our establishment. Then,
thematic catalogues without charge.
"DO DROP IN AT DEW-DROP I N N "
We publish "Blue Bell," "Feelln'ior
if the sale of music is what you might call brisk,
You," "What the Brass Band Played"
Charming Waltz Song! A Hit!
our catalogue is so rich and commanding that we
and other big hits.
"BUSTER BROWN"
would feel the demand at once. We do not mean
Let us get in touch with you— write us.
Cartoon Song. Hit in "Buster Brown" Pro-
to say business is or has been exactly poor, but
duction.
it was and is not what it should be. Collections
"AIN'T ANYBODY EVER COIN' TO BUY"
are simply abominable."
Latest Coon Song and a Winner!
125 W. 37th Street, New York
REVIEW OF TRADE CONDITIONS.
OUR "NEW ISSUE"
PROPOSITION
GREAT SUMMER HIT!!
F. B. Haviland Pub. Co.
ADDRESS ALL ORDERS TO
THEATRICAL MUSIC SUPPLY CO.
44 West 28th Street, New York
THE BIG SENSATIONAL SELLING
SONG HIT OF 1905,
"EASY
STREET"
Also
Kisses,
A Bit O' Blarney,
A Mormon Coon,
Love in a Phonograph,
Georgia,
A House to Rent.
PUBLISHED BY
SOL BLOOM
New Amsterdam Theatre Bldg. r
NEW YORK
POPULAR SONG and INSTRUMENTAL HITS
PETER PIPER MARCH
EGYPT
I WANT TO BE A SOLDIER
PEGGY BRADY
POLLY PRIM MARCH
SHAME ON YOU
ZEL-ZEL
BIG INDIAN CHIEF
NEW OPERATIC
ISLE OF SPICE
SAMBO GIRL
MAMA'S PAPA
LADY TEAZLE
MADCAP PRINCESS
RED FEATHER
MUSIC IN DEPARTMENT STORE.
An Illustration of Where It Paid to Handle
Music as a Side Line—Worth Reading and
Noting.
So much is heard about the methods of the de-
partment store in connection with the sale of
sheet music that the following is not only inter-
esting, but contains a few points about merchan-
dizing that the regular dealer might adopt with
profit. The facts and story are from the Dry
Goods Economist:
"The Morris Co., of Tarboro, N. C , about six
weeks ago put in a line of sheet music, making
a feature of the popular 10-cent grade. Tarboro
has 4,000 inhabitants and the Morris company
styles itself a dry goods department store. The
main object of this company in putting in sheet
music was its advertising value. The company
found that it could purchase this popular music
at 3 cents per copy and sell same for 10 cents.
In addition it put in a line of the latest hits to
sell at 19 cents per copy. The latter variety
ranges in cost from 9 to 16 cents per copy, but
CHICAGO
34 East 21st St., New York
LONDON
SAN FRANCISCO
POPULAR SONG HITS
" Lights ol Home," "Just a Picture of You," "My Sun-
burnt Lily," "They All Spoke Well ol You," by the
noted writers, Al. Trahern and Lee Orean Smith.
C. L. PARTEE MUSIC CO.
23 East 20th Street
New York City
T h e Most Popular College Songs
.
.
.
$ .50
50 N e w College Songs
.50
Songs o f A L L t h e Colleges
Songs o f the W E S T E R N
-
-
•
Colleges
.
Songs of the EASTERN Colleges
-
1.50
.
-
.
-
-
SCHOOL Songs with COLLEGE Flavor
-
-
Songs of the Flag and Nation
-
-
«
100 New Kindergarten Songs
-
.
.
-
-
Songs of the University of Pennsylvania
Songs of t h e University of Michigan
.
-
-
College
-
-
New Songs and Anthems for Church
(Eleven Numbers)
.50
-
-
.50
-
•
-
Songs of Washington and Jefferson College
Songs of Haverford
.50
1.00
New Songs for College Glee Clubs
New Songs for Male Quartets
1.25
1.25
.50
1.50
- 1,25
-
1,25
• ' 1 . 2 5
Quartets,
each .10 to .30
HINDS, NOBLE & ELDREDGB
3 1 - 3 3 - 3 5 West I5tb Street.
New York City
SURE SELLERS! T HE BIG SONG HITS
From the record-breakic g musical comedy success
" THE ROLLI CKING GIRL''
Published by
JOS. W. STERN 6 CO.,
Cfte most Popular College Songs
"Friends that are Good and True."
"As We Swing, Sweetheart."
"Things are Surely Breaking Great for Me."
"The Life of Love"—Duet.
"Won't You Be My Lovey Bovey."
" 'Tis an Echo of My Heart."
"The
Girl I Left In Boston Town."
"When Love Begins."
"Miranda."
"The Contented Caterpillar"—Duet.
"Tricks."
"My Little Sunbeam Sue,"
"Nita."
YOV WILL MAKE NO MISTAKE Putting i n a Goodly Supply of tKese.
P U B L I 3 H E D BY
fcf. WITMAF *K & SONS
NEW
YORK
CHH ;AGO
LONDON
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