Music Trade Review

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THE
VOL. XXXIX. No. 25. Published Every Saturday by Edward Lyman Bill at 1 Madison Aye, New York, Dec* 17, 1904.
ANOTHER YEAR OF SUCCESS.
The Growth of the Various Interests of the Ho-
bart M. Cable Co. a Splendid Tribute to
Pianos and Organs Which They Make and
the Members of This Enterprising Firm.
The year soon to close has been one of con-
tinued progress and prosperity with the Hobart
M. Cable Co., of Chicago. The plans and pur-
poses so carefully formulated by Hobart M.
Cable, the head of this establishment, at the
time of the foundation of the business, have been
further developed, with the result that the slo-
gan, "Success from the start" has been not
merely an empty expression, but one full of deep
significance.
It has not been personal success merely that
has so interested Hobart M. Cable. That concerns
him little. The success he seeks is that which
comes from a hard fought battle for the right—
the creation of pianos and organs of distinct in-
dividuality and character which would bring
fame to the industry; which would redound to
the credit of the men making them, and be an
honor to the name they bear.
No greater proof of the high merits of the
Hobart M. Cable pianos need be sought for than
to note the almost continuous flow of orders—
carload after carload—which have reached and
continue to reach the offices of the Hobart M.
Cable Co. from dealers of eminence and keen
business and musical judgment in all parts of
the country.
With that perspicacity which seems to be part
of the make up of great generals of industry,
Hobart M. Cable from the very start has sur-
rounded himself with men of ability—men who
are masters in their particular line of effort. He
created the machinery, and with careful oiling
it has been working along smoothly, creating
and producing instruments at the two prosperity
ports—the charming town of La Porte, Ind.,
where the famous Hobart M. Cable pianos are
manufactured, and Freeport, 111., where the Bur-
dett organs are turned out under the able man-
agement of D. E. Swan, superintendent.
In speaking of Mr. Swan, it may be said that
in a report submitted last week to Hobart M.
Cable he stated that eight hundred Burdett or-
gans would be turned out in December. This is
certainly a showing of which Hobart M. Cable
and Mr. Swan can feel justly proud. And when
we stop to reflect on the growth of this special
department of the business, particularly in view
of the fact that the organ trade was said to be
dead a little while ago, we can realize perhaps
the position which the Burdett organ has won in
trade esteem.
And the activity at Freeport is splendidly
duplicated at La Porte, where the immense piano
factory is a veritable hive of industry. Every
department is as busy as can be, and the actual
output of Hobart M. Cable pianos this year will
be surprising even to those who have kept watch
of the expansion of this business.
Hobart M. Cable has won "success from the
start" by the production of the best values in
pianos and a comprehension of the advantages
of publicity in every form. He is not only a
creator, a pioneer in ideas, but he comprehends
how best to grasp opportunities and make the
most of them. In the development of his plans
he has been splendidly aided by Hobart M. Cable,
Jr., vice-president, and H. B. Morenus, secretary
of the company—two progressive young men who
are destined to make their marks—while at the
piano factory and organ factory he has a staff of
men in charge of each department who are ex-
perts in their line and who thoroughly under-
SINGLE COPIES. 10 CENTS.
$2.00 PER YEAR.
result, decrees have been entered against us in
favor of the Victor Co., and we are now doing
business under a license from that company. We
now intend to vigorously prosecute the sale of
the Zonophone machine and records. Our first
move in this direction is the introduction of a
tapering arm machine and a lO^inch record.
Other new things will follow as rapidly as pos-
sible."
JANSSEN'S SUCCESSFUL TRIP.
HOBART M. CABLK.
Ben. H. Janssen, "The Man Who Delivers the
Goods," 1881-1883 Park avenue, has just returned
from one of his phenomenally successful trips,
during which he established a number of new
agencies and received a big batch of orders. Mr.
Janssen is justly proud of the way in which some
of his customers express their opinion of the
Janssen piano. Here is one of the latest and
best among letters received by Mr. Janssen from
Wm. Vischer & Son, dealers in pianos and or-
gans, Wellington, 0.:
"Dear Sir:—We have been using a good many
Janssen pianos since last March and have found
them universally satisfactory. After once see-
ing and using the style H in walnut, we especi-
ally consider this style a beauty in every par-
ticular. The case is simply elegant, and figure
and finish all that could be desired. The action
work, and every detail of its construction com-
plete. The tone in consequence is all that could
be desired, and if you continue to hold up the
Janssen as it has been in the past, with the pol-
icy that Janssen has always displayed to "go
forward," for he knows nothing about a back-
ward step in his make up, we shall surely hear
later on from the Janssen piano, as one going
well towards the front of American manufactur-
ers."
stand their business from the ground up, so to
W. R. FARRAND IN WORCESTER.
speak.
With this organization, and actuated by such
W. R. Farrand, general manager and treasurer
splendid principles is it any wonder that Hobart of the Farrand Organ Co., Detroit, Mich., .it-
M. Cable continues to win such distinguished tended the meeting of the National Civic Fed-
success?—it is the tribute paid the genius of eration at Worcester, Mass., this week.
work along correct lines. The record of the
house is one of which Hobart M. Cable and all
JOE HART'S CLEVER CARD.
concerned can, indeed, feel justifiably proud.
Joe Hart, who represents G. C. Aschbach, the
WILL OPERATE UNDER VICTOR LICENSE. progressive dealer, of Allentown, Pa., is send-
Under his own signature, Henry B. Babson, ing out a very clever card. In the circular de-
president of the Universal Talking Machine Mfg. sign appears a piano in solid black which ob-
Co., New York, sent the appended circular-letter structs from view a page of the music of "Auld
Lang Syne." On the side of a baby grand piano
to the trade last week:
"To the Trade—As the dealers all know, the appears a heart in white, upon which is engraved
Zonophone is one of the oldest and best-known the word "Joe." The entire scheme is an ex-
talking machines on the market to-day. The ceedingly novel one and cannot fail to attract
sale of our goods, however, we admit has not attention.
been pushed vigorously for some time, and the
K0HLER & CAMPBELL ACTIVITY.
reason for this has been due to the numerous
patent litigations against us by the Victor Talk-
ing Machine Co., who own the original disk talk-
Kohler & Campbell, Eleventh avenue and Fif-
ing machine patents. As we have become con- tieth street, are experiencing a big run on all
vinced that they were right, and would eventu- of their products. The Kohler & Campbell pianos
ally win their suits against us, which would pre- in several styles, the Pianista and the Autopiano,
vent us from further continuing the sale of our are all in active demand. This condition will
goods, we have not seen fit to spend any more probably continue without cessation for several
money in further useless litigation, and as a months to come.