Music Trade Review
Issue: 1903 Vol. 36 N. 24 - Page 6
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6
MUSIC TRADE
TH
REVIEW
EDWARD LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E
if it were not known that anything of the sort was quite out of the
question.
Basing the conclusion on these premises and on other reports
it may be said that the prosperity of the country at the present
time is on approximately a fifteen per cent, basis of increase which
is large enough to be satisfactory without being so great that it
can be construed as unhealthy.
A S the Dealers' National Association becomes stronger, it will
MANAGING EDITOR.
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
ftEO. TV KKLU.U
W. MURDOCH LIXD
A. EDMUND HANSON.
REVIEW
exercise a more important influence on the selling depart-
EMIL.TK FRANCES BAUER
(JEO. W. QUER1PEL
A. J. NICKL1N
Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United State*, Mexico and Canada, | 2 . 0 0 per
year; all other countries, f-i.OO.
ADVERTISEMENTS, f 2.00 per Inch, single column, p*>> insertion. On quarterly or
yearly contracts a special discount la allowed. Advertising Pages $50.00 ; opposlU
reading matter, f 7R.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman BUI.
Entered at the New York Post Office as Second Class Matter,
ment of the industry, and it will undoubtedly bring about many
needed reforms in the retailing of pianos.
If a dealer through
surreptitious
methods
obtains
pianos
which are regularly carried by his local competitor and advertises
them at cut rate prices what shall be done with him?
Shall he be expelled from the Association, or shall his methods
be passed by without a protest?
NEW YORK, JUNE J3, 1903.
Will there be men who will say that they see nothing wrong
TELEPHONE NUnBER, I74S-EIOHTEENTH STREET.
THE
On the first Saturday of each month The Review contains in Its
ARTISTS'
"Artists' Dep^lrt^lent" all the current musical news, This U
nE-BKEt-ru
-r effected without In any way trespa«Hing on the size or service
DEPARTMENT of the trade section of the paper. Jt liax a special circulation, and
therefore augments materially the value of The lie view to advertisers.
The directory of piano manufacturing firms and corpora-
CIRECTORY
tlons found
on page 29 will be of great value as a reference for
d l
d
0F PIANO
h
MANUFACTURERS
in advertising a piano at any price provided the advertiser is will-
ing to sell the instrument at the prices named to the first caller who
comes to inspect it and expresses a willingness to purchase?
These rules are conceded to be correct in regular lines of
merchandising, but it would seem to us that stronger measures
should be taken to prevent occurrences of this sort.
The dealer
who finds that his competitor can procure instruments which he
sells regularly and can offer them at practically wholesale rates in
EDITORIAL
his territory, will grow lukewarm in his work in the interests of
J
U N E has opened fairly well notwithstanding many things which
have occurred to act as a detriment to business.
The drought
in the East, the floods in the West, tornadoes in the South and
the piano which can be secured so easily and offered at such prices
as to destroy the reputation which he has created for it.
HT* H E strict legality of a deal of this kind no one can question
*
various strikes and lockouts have all contributed to holding back
because whether there is a profit or not in selling a piano is
entirely the concern of the seller, and following out the same line
business.
The situation as a whole, however, is far from unfavorable.
of argument we might say that he has a right to advertise any
With all due allowance, the heaviest wheat yield on record is
merchandise which he possesses at whatsoever prices he may elect.
still possible and the average crops of corn, oats and cotton may
That might be true in many lines outside of pianos, but unless
be realized.
Higher prices for farm products of all kinds favor
more compensation to producers from this source.
The great West will require many pianos to keep up with the
there are strenuous measures adopted to remove this sort of
juggling from the retail department of trade, manufacturers will
find that their interests will suffer materially.
The dealer who is
The drought in New England and in New York hap-
doing his utmost to build up a name and reputation for his instru-
pily has been broken, and while cereal crops, hay and dairy products
ments locally must be supported to the extent of blocking avenues
have been injured yet the trade situation has materially improved
through which his opponent may obtain instruments of which he
in that section of late.
is the regularly accredited representative.
demand.
I
N the Northwest crop conditions have been almost perfect, and
Inasmuch as no retailer can afford to cut the life out of his
one advantage of this great big country of ours lies in the fact
regular staples, he is not going to be enthusiastic over instruments
that while some sections may be severely hit another may advance
which can be sold in his town at cut rates.
to such a point that it more than outweighs the losses which oc-
I
curred in sections that were hit by droughts or floods.
Railroads are busy, and the gross earnings for May were about
twelve per cent, over 1902.
T is time now for the regular dealer to get his thinking cap on,
and figure how he is going to turn the summer into one of
profit. '
What is the best thing to be done ?
This drift of gain is found to correspond with current reports
If business is to be obtained the usual method in the piano
from other sources including the United States Government Post
line is to force it, for it is conceded that in no other line of mer-
Office reports.
It is a curious fact that the gains and receipts of
chandising is there required the amount of work to develop sales
the post offices of the Union and the gains in gross earnings of
that is necessary according to the present methods of conducting
the railroads are so close to the same ratio of increase that one
piano retailing.
would thkik that there had been some juggling with the figures
Too frequently the way to force piano selling is found by the
6
MUSIC TRADE
TH
REVIEW
EDWARD LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E
if it were not known that anything of the sort was quite out of the
question.
Basing the conclusion on these premises and on other reports
it may be said that the prosperity of the country at the present
time is on approximately a fifteen per cent, basis of increase which
is large enough to be satisfactory without being so great that it
can be construed as unhealthy.
A S the Dealers' National Association becomes stronger, it will
MANAGING EDITOR.
EXECUTIVE STAFF :
THOS. CAMPBELL-COPELAND
ftEO. TV KKLU.U
W. MURDOCH LIXD
A. EDMUND HANSON.
REVIEW
exercise a more important influence on the selling depart-
EMIL.TK FRANCES BAUER
(JEO. W. QUER1PEL
A. J. NICKL1N
Published Every Saturday at I Madison Avenue, New Y o r k . *
SUBSCRIPTION (Including postage), United State*, Mexico and Canada, | 2 . 0 0 per
year; all other countries, f-i.OO.
ADVERTISEMENTS, f 2.00 per Inch, single column, p*>> insertion. On quarterly or
yearly contracts a special discount la allowed. Advertising Pages $50.00 ; opposlU
reading matter, f 7R.00.
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman BUI.
Entered at the New York Post Office as Second Class Matter,
ment of the industry, and it will undoubtedly bring about many
needed reforms in the retailing of pianos.
If a dealer through
surreptitious
methods
obtains
pianos
which are regularly carried by his local competitor and advertises
them at cut rate prices what shall be done with him?
Shall he be expelled from the Association, or shall his methods
be passed by without a protest?
NEW YORK, JUNE J3, 1903.
Will there be men who will say that they see nothing wrong
TELEPHONE NUnBER, I74S-EIOHTEENTH STREET.
THE
On the first Saturday of each month The Review contains in Its
ARTISTS'
"Artists' Dep^lrt^lent" all the current musical news, This U
nE-BKEt-ru
-r effected without In any way trespa«Hing on the size or service
DEPARTMENT of the trade section of the paper. Jt liax a special circulation, and
therefore augments materially the value of The lie view to advertisers.
The directory of piano manufacturing firms and corpora-
CIRECTORY
tlons found
on page 29 will be of great value as a reference for
d l
d
0F PIANO
h
MANUFACTURERS
in advertising a piano at any price provided the advertiser is will-
ing to sell the instrument at the prices named to the first caller who
comes to inspect it and expresses a willingness to purchase?
These rules are conceded to be correct in regular lines of
merchandising, but it would seem to us that stronger measures
should be taken to prevent occurrences of this sort.
The dealer
who finds that his competitor can procure instruments which he
sells regularly and can offer them at practically wholesale rates in
EDITORIAL
his territory, will grow lukewarm in his work in the interests of
J
U N E has opened fairly well notwithstanding many things which
have occurred to act as a detriment to business.
The drought
in the East, the floods in the West, tornadoes in the South and
the piano which can be secured so easily and offered at such prices
as to destroy the reputation which he has created for it.
HT* H E strict legality of a deal of this kind no one can question
*
various strikes and lockouts have all contributed to holding back
because whether there is a profit or not in selling a piano is
entirely the concern of the seller, and following out the same line
business.
The situation as a whole, however, is far from unfavorable.
of argument we might say that he has a right to advertise any
With all due allowance, the heaviest wheat yield on record is
merchandise which he possesses at whatsoever prices he may elect.
still possible and the average crops of corn, oats and cotton may
That might be true in many lines outside of pianos, but unless
be realized.
Higher prices for farm products of all kinds favor
more compensation to producers from this source.
The great West will require many pianos to keep up with the
there are strenuous measures adopted to remove this sort of
juggling from the retail department of trade, manufacturers will
find that their interests will suffer materially.
The dealer who is
The drought in New England and in New York hap-
doing his utmost to build up a name and reputation for his instru-
pily has been broken, and while cereal crops, hay and dairy products
ments locally must be supported to the extent of blocking avenues
have been injured yet the trade situation has materially improved
through which his opponent may obtain instruments of which he
in that section of late.
is the regularly accredited representative.
demand.
I
N the Northwest crop conditions have been almost perfect, and
Inasmuch as no retailer can afford to cut the life out of his
one advantage of this great big country of ours lies in the fact
regular staples, he is not going to be enthusiastic over instruments
that while some sections may be severely hit another may advance
which can be sold in his town at cut rates.
to such a point that it more than outweighs the losses which oc-
I
curred in sections that were hit by droughts or floods.
Railroads are busy, and the gross earnings for May were about
twelve per cent, over 1902.
T is time now for the regular dealer to get his thinking cap on,
and figure how he is going to turn the summer into one of
profit. '
What is the best thing to be done ?
This drift of gain is found to correspond with current reports
If business is to be obtained the usual method in the piano
from other sources including the United States Government Post
line is to force it, for it is conceded that in no other line of mer-
Office reports.
It is a curious fact that the gains and receipts of
chandising is there required the amount of work to develop sales
the post offices of the Union and the gains in gross earnings of
that is necessary according to the present methods of conducting
the railroads are so close to the same ratio of increase that one
piano retailing.
would thkik that there had been some juggling with the figures
Too frequently the way to force piano selling is found by the
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