Music Trade Review
Issue: 1903 Vol. 36 N. 12 - Page 10
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10
THE
7V£VSIC TRKDE
The practical effect of the plan has been sur-
prising. We have many additional visitors,
A Chat on the Subject Which Shows That Well-de-
all of whom are evidently much interested.
signed Advertising Pays.
Numerous sales have been made and a large
Kranich & Bach, in pursuance of their pol- number of excellent prospects have been
icy of progress, which has been one of the opened up. We are constantly receiving let-
most conspicuous features of the piano in- ters asking for information and requesting
dustry this season, are doubling their motive catalogues, prices, and the like. We are well
power at the factory, adding much new ma- pleased in every way."
chinery and increasing their force of men
The Review inquired if the Kranich &
in the various departments. These steps are Bach dealers had shown any desire to emu-
being taken in order to make facilities keep late the example presented at headquarters.
pace with an increased and constantly in-
"Indeed they have," was the reply. "Our
creasing demand for the Kranich & Bach agents, as a rule, carry on quite an active
products, which calls for an output of at local campaign continually through the local
least 500 more pianos each year.
press and in other ways. Since we began
The Review learned much of the firm's our system here, Kranich & Bach representa-
plans and the general advance movement tives all over the country have written us
during a visit to the Kranich & Bach head- asking for cuts identical with those appear-
quarters, on Wednesday. J. Bach Schlosser, ing in the New York dailies. They all get
nephew of Louis P. Bach and vice-president the New York papers and the piano advertis-
of the company, when asked for some de- ing catches their eye quickly. So you see
tails of the work now in progress, particu- we have every reason to be satisfied with the
larly the extensive local advertising which outcome of the new enterprise."
has been carried on systematically for several
Messrs. O'Brien and Browning reached
months, stated the facts clearly and concisely. town on Monday. Mr. O'Brien has made
"The advertising plan your refer to," said he, several trips of late on special business. Mr.
"is a development of the idea of my uncle, Browning has been on the road since Octo-
Louis P. Bach, treasurer of the company, ber. Both have made an excellent record this
and the results achieved offer a very good season.
illustration of the benefits derivable from
A. Brunston, for a long time head sales-
publicity when what might be termed scien- man with Held & Co., Brooklyn, has bought
tific methods are adopted. The whole sub- the business of Walter Z. Holmes & Co.,
ject, so far as details are concerned, is in Jersey City, and opened up in handsome
the hands of an expert—a man who puts his quarters. H e is handling the Kranich &
brain power into that subject exclusively Bach as his leader, and intends to develop
during business hours.
the demand for the "K. & B." throughout
"Our local advertisements are appearing his territory.
in the twelve leading dailies of the city, morn-
DAVENPORT & TREACY.
ing and evening. It will be noted by those
who keep in touch with the situation that
Preliminary arrangements for removing
various phases of our specialties in piano the plant of the Davenport & Treacy Co. to
tone, construction, design and finish are dealt their new factory, on the sixth floor of the
with from time to time. The distinctive fea- new Nichols building—directly opposite their
tures, as set forth in our new catalogue, are present place—Park avenue and 129th street,
emphasized in the notices appearing period- New York, are now under way. Their office,
ically. We endeavor to make plain our cat- which will be equipped according to modern
alogue declaration that there are 'more ideas, will be in the centre of the building;
marked differences between the Kranich & the factory, equally up to date, will be on
Bach pianos and the average make of piano the corner, securing a light on both sides
than anv other piano in the market to-day.' that cannot be surpassed.
KRANICH & BACH PUBLICITY.
NO PLACE LIKE NEW YORK.
Nahum Stetson returned from an extended
sojourn at Palm Beach and other Florida re-
sorts last Monday. Mr. Stetson is much
benefited by a relaxation from business du-
ties, but as he expressed it to The Review,
"I am glad, indeed, to get back into harness
again. There is no place, after all, so stim-
ulating as an active business atmosphere."
NEW MUSICAL INSTRUMENT.
A dispatch from Berlin on Tuesday states
that the Kaiser has ordered the Royal Opera
House to install the saraphon, a new musical
instrument of the hautboy pattern, already
introduced in the band of the First Guards.
It has a lyrical and very musical tone, and the
conductor of the opera is not opposed to giv-
ing it a trial.
BIG CALL FOR KELLY PLATES.
A good key to general conditions in the
piano trade is the demand for plates which
continues to be exceptionally large, at least,
this is the report from the O. S. Kelly Co.,
piano plate manufacturers, of Springfield, O.,
whose vast plants are kept going in a pretty
lively way these days to fill the demands
which are reaching them from manufacturers
in all parts of the country. The Kelly plates
have now a following of which the manufac-
turers can feel proud, being used by leading
manufacturers in all parts of the country.
MUSICAL FESTIVAL IN TEXAS.
At the musical festivals given by the Banda
Rossa under the direction of Sorrentino in
Dallas, Tex., last week, among the soloists
at the opening concerts were Miss Madie
Watkin, pianist, daughter of Will A. Wat-
kin, the well-known piano dealer through
whose instrumentality Dallas is indebted for
this very successful spring musical carnival.
There were six concerts which, notwithstand-
ing the unfavorable weather, were largely at-
tended. Mr. Watkin has been receiving con-
gratulations on the success achieved.
Retail trade throughout the city is "off"
somewhat, according to reports.
IN BUYING
"WINTER" AND "HELLER"
PIANOS
You pay strictly for value received
**
AND FOR NOTHING ELSE
WINTER & CO.,
**
**
458-462 EAST 144th STREET
—
-NEW
10
THE
7V£VSIC TRKDE
The practical effect of the plan has been sur-
prising. We have many additional visitors,
A Chat on the Subject Which Shows That Well-de-
all of whom are evidently much interested.
signed Advertising Pays.
Numerous sales have been made and a large
Kranich & Bach, in pursuance of their pol- number of excellent prospects have been
icy of progress, which has been one of the opened up. We are constantly receiving let-
most conspicuous features of the piano in- ters asking for information and requesting
dustry this season, are doubling their motive catalogues, prices, and the like. We are well
power at the factory, adding much new ma- pleased in every way."
chinery and increasing their force of men
The Review inquired if the Kranich &
in the various departments. These steps are Bach dealers had shown any desire to emu-
being taken in order to make facilities keep late the example presented at headquarters.
pace with an increased and constantly in-
"Indeed they have," was the reply. "Our
creasing demand for the Kranich & Bach agents, as a rule, carry on quite an active
products, which calls for an output of at local campaign continually through the local
least 500 more pianos each year.
press and in other ways. Since we began
The Review learned much of the firm's our system here, Kranich & Bach representa-
plans and the general advance movement tives all over the country have written us
during a visit to the Kranich & Bach head- asking for cuts identical with those appear-
quarters, on Wednesday. J. Bach Schlosser, ing in the New York dailies. They all get
nephew of Louis P. Bach and vice-president the New York papers and the piano advertis-
of the company, when asked for some de- ing catches their eye quickly. So you see
tails of the work now in progress, particu- we have every reason to be satisfied with the
larly the extensive local advertising which outcome of the new enterprise."
has been carried on systematically for several
Messrs. O'Brien and Browning reached
months, stated the facts clearly and concisely. town on Monday. Mr. O'Brien has made
"The advertising plan your refer to," said he, several trips of late on special business. Mr.
"is a development of the idea of my uncle, Browning has been on the road since Octo-
Louis P. Bach, treasurer of the company, ber. Both have made an excellent record this
and the results achieved offer a very good season.
illustration of the benefits derivable from
A. Brunston, for a long time head sales-
publicity when what might be termed scien- man with Held & Co., Brooklyn, has bought
tific methods are adopted. The whole sub- the business of Walter Z. Holmes & Co.,
ject, so far as details are concerned, is in Jersey City, and opened up in handsome
the hands of an expert—a man who puts his quarters. H e is handling the Kranich &
brain power into that subject exclusively Bach as his leader, and intends to develop
during business hours.
the demand for the "K. & B." throughout
"Our local advertisements are appearing his territory.
in the twelve leading dailies of the city, morn-
DAVENPORT & TREACY.
ing and evening. It will be noted by those
who keep in touch with the situation that
Preliminary arrangements for removing
various phases of our specialties in piano the plant of the Davenport & Treacy Co. to
tone, construction, design and finish are dealt their new factory, on the sixth floor of the
with from time to time. The distinctive fea- new Nichols building—directly opposite their
tures, as set forth in our new catalogue, are present place—Park avenue and 129th street,
emphasized in the notices appearing period- New York, are now under way. Their office,
ically. We endeavor to make plain our cat- which will be equipped according to modern
alogue declaration that there are 'more ideas, will be in the centre of the building;
marked differences between the Kranich & the factory, equally up to date, will be on
Bach pianos and the average make of piano the corner, securing a light on both sides
than anv other piano in the market to-day.' that cannot be surpassed.
KRANICH & BACH PUBLICITY.
NO PLACE LIKE NEW YORK.
Nahum Stetson returned from an extended
sojourn at Palm Beach and other Florida re-
sorts last Monday. Mr. Stetson is much
benefited by a relaxation from business du-
ties, but as he expressed it to The Review,
"I am glad, indeed, to get back into harness
again. There is no place, after all, so stim-
ulating as an active business atmosphere."
NEW MUSICAL INSTRUMENT.
A dispatch from Berlin on Tuesday states
that the Kaiser has ordered the Royal Opera
House to install the saraphon, a new musical
instrument of the hautboy pattern, already
introduced in the band of the First Guards.
It has a lyrical and very musical tone, and the
conductor of the opera is not opposed to giv-
ing it a trial.
BIG CALL FOR KELLY PLATES.
A good key to general conditions in the
piano trade is the demand for plates which
continues to be exceptionally large, at least,
this is the report from the O. S. Kelly Co.,
piano plate manufacturers, of Springfield, O.,
whose vast plants are kept going in a pretty
lively way these days to fill the demands
which are reaching them from manufacturers
in all parts of the country. The Kelly plates
have now a following of which the manufac-
turers can feel proud, being used by leading
manufacturers in all parts of the country.
MUSICAL FESTIVAL IN TEXAS.
At the musical festivals given by the Banda
Rossa under the direction of Sorrentino in
Dallas, Tex., last week, among the soloists
at the opening concerts were Miss Madie
Watkin, pianist, daughter of Will A. Wat-
kin, the well-known piano dealer through
whose instrumentality Dallas is indebted for
this very successful spring musical carnival.
There were six concerts which, notwithstand-
ing the unfavorable weather, were largely at-
tended. Mr. Watkin has been receiving con-
gratulations on the success achieved.
Retail trade throughout the city is "off"
somewhat, according to reports.
IN BUYING
"WINTER" AND "HELLER"
PIANOS
You pay strictly for value received
**
AND FOR NOTHING ELSE
WINTER & CO.,
**
**
458-462 EAST 144th STREET
—
-NEW
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