Music Trade Review

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32
THE MUSIC TRADE REVIEW
P. J. Healy on Mail Order Trade.
LOOK AND LISTEN
Believes the Mail Order Houses Demonstrate
an Evolution in Business flethods Which
flust Have Its Run—The Situation From
His Viewpoint.
Yes, look at it and see an organ artistically made of the best materials and with the
perienced workmen. Look
greatest skill of the most ex-
music rack, and it's just the
it all over, from pedals to
the look pleased you, how
same. But listen! Ah, if
yet* it isn't strange that
much more the tone? And
should result in the sweet-
fifty years of voicing; reeds
and clearer with each new
toned Estey, ever sweeter
else
what
were
the uses of experience?
instrument that comes from the factory,
Talking on the subject of catalogue, or
mail order, houses with the Musical Times,
P. J. Healy, of Lyon & Healy, said:
"We cannot refuse to sell to the mail
order houses, for if we don't supply them
someone else will. These houses all have
a following of customers and friends, and a
SEND FOR CATALOGU
field of trade kept up by their enterprise in ESTEY ORGAN CO., - - Brattleboro, Vt.
advertising. As to how our regular trade
Established
and customers consider our dealings with
in
mail order houses, they are in the same posi-
1849.
tion that we are, and must know that we
are not in a position to dictate. If a man Finest tone, best
has the ready cash and offers to buy in worR and
10,000 or 100,000 lots, he expects to buy material.
cheap, and can do so. There are always
PRICES MODERATE AND TERMS REASONABLE.
manufacturers who are overstocked; there
72,000 MADE AND IN USE.
EVERY INSTRUMENT FULLY WARRANTED.
are always weak concerns that need cash.
ILLUSTRATED CATALOGUE FREE.
The mail order houses usually get their
supplies at first hand from the manufac-
turers. I do not think any attempted com-
bination of manufacturers against them 110 BOYLSTON STREET, BOSTON.
207 WABASH AVENUE, CHICAGO.
would hold, for reasons already stated. The
situation is beyond the control of manufac-
turers and independent wholesalers. The
• •
small dealer must do the same as we do—
IS THE FINEST AND BEST ORGAN MADE
sell to a local clientage and to the best ad-
%
SOLD ALL OVER THE WORLD ON ITS
vantage possible at retail. The mail order
MERITS ALONE.
method is a species of evolution in busi-
No traveling salesmen required to sell our entire product
ness out of any control' and is bound to have
This extraordinary fact speaks volumes for the quality of our instruments.
its run, like a case of typhoid fever, and it
It's the " OLD RELIABLE MILLER ORGAN " all the time.
has not yet reached the climax of its run.
Write for Catalogues and Prices.
"Even the big department stores have
been forced into the mail order business by
the mail order houses in order to protect
The name of Mathushek has been before the
themselves. When we strike a department
public for half a century and is identified with
store or mail order customer, we must show
the manufacture of instruments of high grade.
him that we can supply him the same or a
It pays to handle a well-known name. The
better grade of goods, dollar for dollar, as
demand for the Mathushek & Son piano is
the mail order house offers. Some of our
goods they will want and some they will
growing all the time. It isn't necessary to
not want. We can't help what they do in
ask why ? You know! :
:
:
: :
of acknowledged eminence.
making prices on all goods after they get
Instruments that
the goods."
The Mathushek 6 Son Piano Co.
dealers should become
Praise for Kranich & Bach.
1567 6 1569 Broadway, cor, -47th St., New York.
acquainted with.
The following letter, received recently by
FRANC IS
The Review from one who is a Kranich & The Right
Are Built to
Bach enthusiast, but who has had wide ex-
Piano
Satisfy a
perience in the piano field and exceptional
at the
Critical
opportunities for comparison, is worthy of
Trade
Right Price
PIANOS
reproduction:
Ware rooms:
Factory Address:
"In this age, when many new candidates
East 42d St., NEWYQRK
for. honors present in loud and glowing 134th St. and Trinity Ave., So. Boulevard
terms their claims for recognition, it is pleas- HIGH
CAPACITY
ant to find an institution like Kranich & GRADE
THREE
Bach, whose dignified and honored past em-
HUNDRED
phasizes their modest attitude in the pres- AT
ent.
PIANOS
MODERATE
"There is just one reason why the Kra- PRICE.
PER MONTH.
nich & Bach piano is the equal of any in-
ORGANIZED AND INCORPORATED
ESTABLISHED IN NEW YORK 1 8 7 6 .
strument manufactured—that is, because the
J A M AltV 1N»N.
IN CHICAGO 18M6.
manufacturers have made it so. This state- Factory at Riverview, 111. - - SCHAEFFER PIANO MFG. CO., - - Office, 215 Wabash Avenue, Chicago
ment merits serious consideration because
it is generally conceded that Kranich & Bach
havelong been recognized as one of the con-
cerns in the piano trade who make a piano
deservedly entitled to be called artistic.
HIGH SRABE PIAHOTTBOLS,
"In tone, action, beauty, and, last but
not least, art in matching rich and rare ve-
neers the Kranich & Bach products hold
place'among the pianos of to-day at once
209 Bowery, N. Y.
unique and exalted."
EMERSON
PIANOS.
EMERSON PIANO CO
M miller Organ
miller Organ Co., Lebanon, Pa.
MATHUSHEK&
SON PIANO
CONNOR
HAMMACHER.5CHLEMMER&C?