Music Trade Review

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THE MUSIC TRADE REVIEW
8
invariably he gets just what is required.
The sooner the majority of American
manufacturers realize that there exist
requirements, tastes, climates and condi-
tions dissimilar from our own and feel the
necessity of catering to these conditions,
the sooner we shall have solved one of the
greatest secrets of export trade extension.
Circumstances go to prove that these
conditions are being more fully realized
each year and by an increasing proportion
of manufacturers. Masses of them have
formed associations for the derivation of
common knowledge and benefits, and indi-
viduals have been deputized to ascertain
• facts for them in the various export markets.
T O the great majority of manufacturers
and merchants, whose products have
but a limited sale in foreign countries,
the general information and benefits de-
rived from export associations is a sensible
compromise; but there are thousands of
manufacturers and merchants interested
in a wide variety of American productions
who must ultimately send out their own
special representatives to investigate the
changing peculiarities, stimulate the de-
mand, and personally make acquaintances
and solicit orders from export buyers, if
they mean to increase their business in
competition with the more active and
painstaking European makers.
In many branches of production for
which there is a great export demand, and
necessarily a proportionate active competi-
tion, our manufacturers cannot afford to be
satisfied with the generalized information
which is all that can be expected of associ-
ations representing hundreds of industries.
In order to increase the volume of our trade
we must know and realize the necessity of
the most trivial requirements; for it is often
such apparent trifles that throw the balance
of value in favor of some other manufac-
turer, perhaps less competent, but more
experienced and observing.
The time is not far distant when hun-
dreds of American houses will have need
for competent foreign travelers; indeed,
in many branches of trade the day has al-
ready arrived, and the extensive territory
of the indomitable American commercial
traveler is destined to be enlarged many
times over.
u
\A/ HAT
1 like about
the
p° lic y
The genuineness of this compliment
may be appreciated when we state that this
self-same manufacturer has doubled his
contract with The Review for the present
year.
OTOCK taking is over and books have
been balanced.
Well, what does your inventory sheet
tell you? Anything more than just how
you stand Feb. i, '99?
• Are there any suggestions or corrections
embodied in these figures?
Scrutinize it carefully and make notes as
you go along.
Find out why you have gained here and
why you have lost there.
Draw out a report of all these things for
future guidance.
They are rocks in the business channel
that it would be well to mark on your busi-
ness chart in order to know their character
and location.
You will be the better pilot by doing
so.
\ 1 7 E thought at one time that blackmail-
ing was entirely killed in this trade,
but now and then it rears its ugly head in
Estey and other attacks that show that the
reptile still maintains life. From whence
does it draw its sustenance?
Indianapolis Music Dealers' As-
sociation.
The Indianapolis Music Dealers' Associa-
tion will be the title of the organization
recently formed in Indianapolis for the pur-
pose of mutual protection in general busi-
ness and with the intention of co-operating
with the National Association which the
sheet music dealers over the country expect
to form some time this summer for the
general upbuilding of the sheet music busi-
ness. The following officers have been
elected: W. S. Rich, of Rich & McVey,
president; Geo. A. Turner, of Belcher &
Turner, vice-president; Frank J\ Carlin,
of Carlin & Lennox, treasurer, and ]„ W,
Keyes, of Wulschner & Son, secretary
Will Soon Hake Settlements.
Receiver Evans of the Autoharp Com-
pany and Receiver Richardson of the
Daniel Green Felt Shoe Co. are now about
ready to make a settlement with the
creditors, but none of the receivers of the
corporations can make a settlement and
discharge the trusts until Receiver Mills
is ready to make a settlement of the affairs
of the firm of Alfred Dolge & Son, and
that event is apparently not a long way off.
Open Branch Store.
Frank G. Fite & Co., of Nashville, will
in the near future open up a branch music
store in Murfreesboro, Tenn. They have
already leased their house and will begin
to place the stock therein in a few days.
One of the Behning Piano Co.'s Best Sellers,
of
The Review," remarked a manu-
facturer the other day, "is this: You
never have made lurid statements as to
what you were going to accomplish. You
have just gone ahead and produced a paper
which has been growing better all the
time,"
STYLE K.
One of the most successful of this sea-
son's Behning uprights is shown above. It
is the new Style K, and is being made in
walnut and mahogany. Style K is an im-
pressive instrument, fully up to the high
Behning standard of merit so well known
throughout the trade. Style K is 4 feet 9 ^
inches in height and 5 feet 6)4 inches wide.