Music Trade Review

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THE MUSIC TRADE REVIEW
Edmund V. Church, manager of the branch
house in Chicago.
WHO ARE BELIEVERS IN ARTISTIC EXPANSION THE EVERETT PRODUCTS OK TO-DAY AFFORD
Of Mr. Wright it can be said that he is
ELOQUENT TESTIMONY OF THE HIGH ARTISTIC PLANE OCCUPIED BY THE EVERETT PIANO.
not merely a lover of an artistic piano be-
cause of a well developed musical instinct,
cellence
in
tone,
touch,
construction
and
In these days when commercialism seems
to be rampant, it is intensely gratifying designing as can only be attained by intel- but as a practical piano maker and tuner,
and a student of piano structure since his
and cheering to find a number of houses in ligent, ceaseless striving.
this industry who are imbued with the
The Everett campaign along the lines of youth, he understands that all the state-
highest artistic ideas as applied to piano artistic expansion is in the hands of a strong ments in the world will not enable a piano
manufacture, and at the same time, who commanding force. Frank A. Lee, the to be considered a work of art unless it
possess a thorough comprehension of all commander-in-chief, who says little, but possesses those special attributes whereby
it will win a place as such, irrespec-
requirements necessary to success-
tive of all claim's.
ful merchandising.
And this is what the Everett piano
Take the Everett Piano Co. for
does,
and that is why A. M. Wright,
instance. Here we find an organi-
conjointly with Mr. Lee and Mr.
zation who have been bending all
Church, are pardonably proud of
their energies toward the attain-
this creation.
ment of the highest artistic altitude
Mr. Wright has been in close
in piano making. The strongest
touch with Everett progress, owing
possible testimony of their success-
to his close supervision of the
ful accomplishments is found in the
Everett factory in Boston, where
Everett concert grand which has
the desires and purposes of the
been widely acclaimed by the most
Everett Co. are being ably carried
noted authorities as among the
out by superintendent John Ander-
"grandest triumphs in the entire
son, who takes front rank among the
history of piano building."
few great piano makers of our time.
It is noteworthy that these com-
Edmund V. Church, like Mr.
mendatory opinions have not been
Wright, is a man of few words, an
sought for. They have not come
earnest
worker and a genial gentle-
from interested parties, but rather
man, who is thoroughly infused
from unprejudiced artists who have
with the lofty purpose of President
tested the instrument time and
Lee. He is carrying out to a suc-
time again, and who are firmly im-
cessful
issue the admirable plans
pressed with its remarkable musical
laid down as a basis of operations
attributes.
for the Everett Co.
The Everett Piano Co. 's achieve-
With such a strong, forcible com-
ment in the line of grand manufac-
bination in charge of this institution
ture is being extended to all their
and enthusiastic efforts on the part
creations. Their policy is "the
of
all to make the Everett a standard
best and nothing but the best."
product in artistic piano manufac-
And this "best" means a great deal
FRANK A. LEE.
ture, there cannot fail to be unre-
when uttered by the commanding
forces of this institution—it means the accomplishes much, has determined that mitting progress and augmenting prestige
realization of such a degree of artistic ex- the Everett shall, as it deserves to, be re- as the year grows older.
cognized as one of the artistic pianos of the
Nation. He has outlined a policy that is
based on the merits of the Everett pianos.
As a business man of ripe experience and
keen observation he has abiding faith in
the good sense of the American people that
they can discriminate between what is ar-
tistic and what is purely commercial. He
has faith in the piano merchant also that
an artistic product, such as the Everett,
will win his support and that its interests
will be advanced.
In the development of his plans Mr. Lee is
aided by an able staff of lieutenants who are
in thorough sympathy with the company's
policy, and who, by their intelligence, ex-
perience and energy, are advancing the
company's lines and occupying strong posi-
tions in the great battlefield of competition.
Of course, we refer to A. M. Wright,
manager of the New York house, and
A Strong " Everett" Triumvirate
EDMUND V. CHURCH.
A. M.