Music Trade Review
Issue: 1898 Vol. 27 N. 5 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
to success, in the affairs of every day life
as much as in the movements of an army.
In the prize ring, he who can, other things
being equal, strike the quickest blow gets
there and gets there very quickly, because
the quick blow is the unexpected one.
Ample resources and well directed skill
may avail but little unless speed is called
to their aid. The most startling achieve-
ments of the magician's art depend very
largely on celerity of action. Rob it of
this and the feats of skill so hard to be
detected become at once patent to the keen
eye of the wondering beholder. And in
the realm of thought, too, the rapid thinker
is enabled to seize the flying opportunity.
The nimble mind is as valuable as the
nimble nickel. It is the quick, ready
wit that is adapted to the adjustment of
the small every-day problems of life. The
game is r wary and there is often no time to
draw the bead fine, one must shoot off-
hand. As in social life, so in business, the
small talk passes current most rapidly and
effectively, rapidity of thought and celerity
of speech and of action win the day, while
the man whose thoughts are so weighty
that they must be collected is handicapped
and does not win a place in the race.
And in the mass of business that is done
every day on change, or over the counter,
it is an axiom '' that quick sales and small
profits" lead in the end to larger gains.
It is true of money as it is of the mind,
that it pays better to wear it out than to
rust it out. The shilling that passes from
hand to hand is kept bright by use just as
is the mind, and both bring the largest
profits to those that use them most freely.
Rapid action, gentlemen. Rapid action
if you propose to keep up with the business
procession next fall.
Rapid action—a regular 71st New York,
Roosevelt's Rough
Riders, Admiral
Dewey, Commodore Schley action rolled
in one.
•
Rapid action.
T H E wave of indignation which swept
over the trade upon the publication
of the obscene and profane poetry in the
Courier Annex of the 16th inst., has been
succeeded by a feeling of resentment.
Men who have been passive and seemingly
indifferent to the pernicious influence at
work in this trade are now outspoken and
emphatic in the condemnation of a paper
which so far prostitutes public morals as
to be a vendor of filth.
Search the annals of journalism and no
similar case can be brought to light, when
an editor, seeking to calumniate a contem-
porary, has insulted his readers by such a
mixture of obscenity and filth. Some
years ago the Mail and Express printed an
acrostic which was atrociously vulgar.
Col. Shepard, the, editor, himself a clean
man, was horrified and immediately or-
dered the edition bought up, paying as
high as a dollar a copy for papers con-
taining the obnoxious poetry. It is said
that no less than twenty Mail and Express
employees lost their position as a result of
the publication of that poetry.
The editor of the Courier Annex can not
plead ignorance in the publication of the
filthy poetry. It was written and illus-
trated under the direction and sanction of
the Annex editor. Let him deny it if he
dare. Who else will father that mass of
putridity?
If he could imitate Col. Shepard, in so
far as to buy up the edition containing
the affront to decency, even paying as
high as a dollar a copy, it would be the
wisest move that he could make, because
as long as copy of that issue remains he is
branded with the ineffaceable brand of
shame—a brand that will burn so deep
with popular indignation that it will leave
a scar forever.
Let him travel where he will, from Chi-
cago to Cathay, his reputation will be
close behind him. One only has to bring
out the Annex of July 16th, and point to
page four, third column. If the stream is
so filthy, what must the source be.
PERSISTENT ADVERTISING.
PERSISTENCY in advertising is the
mainspring of business success. To
secure results from advertising a man
must have the nerve to make liberal ex-
penditures. It is not the spasmodic ad-
vertiser who succeeds. Just as continual
dropping wears away the stone, so will
continual advertising wear- away the
granite of indifference and ignorance re-
garding any products. Advertising in
these close of the century days is a science,
and expert advertisers or ad-smiths are
always in demand. Their compensation,
too, in many cases is extremely liberal, as
men of advanced ideas realize that ability
of a high order is necessary to attract the
purchasing public.
Of course, trade advertising forms a
special field by itself, but the same prin-
ciples are operative in trade advertising as
in that class of advertising which appeals
to the general public.
A great deal, too, is in the arrangement
of an advertisement. . People who devote
no special time to the study of the science
of advertising, and who have no particular
taste in that direction, are apt, as a rule,
to crowd too much into the space which
they purchase. People do not stop to
read a voluminous statement in an adver-
tisement now-a-days.
Advertisements
which are catchy and brief are the ones
which attract the eye, whether in trade
papers or in papers which appeal to a gen-
eral class of readers.
JOHN PHILIP SOUSA will become
musical director of the Sixth Army
Corps attached to General Wilson's staff.
Although supposed only to drill the
regimental bands, Mr. Sousa says that if
his duties as staff officer should call him
to the front he will gladly go.
The war is supposed by many, after the
fall of Santiago, to be practically closed.
Mr. Sousa's patriotism has just now found
proper vent, and while he shows his will-
ingness to accept a commission and #11 the
advertising which may result, he has one
request to make of the Government and
that: That he shall give his services without
remuneration and be permitted to come
back to fill his engagements in the fall and
winter.
Sousa may be credited with greater
shrewdness than patriotism. Pat Gilmore,
who stood closer to the hearts of the Ameri-
can people than any bandmaster that we
have ever had, did not wait until the war
was over before he offered his services to
the Union.
]~"\O you prefer to give your support to
an institution which for years has
been distinguished for cowardly, black-
mailing attacks upon reputable members
of this trade? Do you prefer to give your
support to an institution which attacks to-
day the house of Estey ? Do you prefer
to give your support to an institution that
dares insult the decency of men by publish-
ing filthy poetry ? Do you prefer to sup-
port an institution that steals the title of
another paper and then boasts of the theft?
Do you believe that Wrong should triumph
over Right ? Think the matter over, gen-
tlemen of the trade.
The Knabe in Concert.
Emil Sauer's manager, R. E. Johnson,
is inaugurating an active advertising cam-
paign. Already large posters have been
placed in front of the Metropolitan Opera
House informing the public that the great
pianist will give his initial concert at that
place early in January, followed by the
customary announcement that "the Knabe
piano will be used."
Among other distinguished pianists who
will use the Knabe piano in concert during
the season of 1898-9 are Wm. H. Sher-
wood, Leopold Godowsky and Constantin
von Sternberg. Truly, a good showing.
THE MUSIC TRADE REVIEW
to success, in the affairs of every day life
as much as in the movements of an army.
In the prize ring, he who can, other things
being equal, strike the quickest blow gets
there and gets there very quickly, because
the quick blow is the unexpected one.
Ample resources and well directed skill
may avail but little unless speed is called
to their aid. The most startling achieve-
ments of the magician's art depend very
largely on celerity of action. Rob it of
this and the feats of skill so hard to be
detected become at once patent to the keen
eye of the wondering beholder. And in
the realm of thought, too, the rapid thinker
is enabled to seize the flying opportunity.
The nimble mind is as valuable as the
nimble nickel. It is the quick, ready
wit that is adapted to the adjustment of
the small every-day problems of life. The
game is r wary and there is often no time to
draw the bead fine, one must shoot off-
hand. As in social life, so in business, the
small talk passes current most rapidly and
effectively, rapidity of thought and celerity
of speech and of action win the day, while
the man whose thoughts are so weighty
that they must be collected is handicapped
and does not win a place in the race.
And in the mass of business that is done
every day on change, or over the counter,
it is an axiom '' that quick sales and small
profits" lead in the end to larger gains.
It is true of money as it is of the mind,
that it pays better to wear it out than to
rust it out. The shilling that passes from
hand to hand is kept bright by use just as
is the mind, and both bring the largest
profits to those that use them most freely.
Rapid action, gentlemen. Rapid action
if you propose to keep up with the business
procession next fall.
Rapid action—a regular 71st New York,
Roosevelt's Rough
Riders, Admiral
Dewey, Commodore Schley action rolled
in one.
•
Rapid action.
T H E wave of indignation which swept
over the trade upon the publication
of the obscene and profane poetry in the
Courier Annex of the 16th inst., has been
succeeded by a feeling of resentment.
Men who have been passive and seemingly
indifferent to the pernicious influence at
work in this trade are now outspoken and
emphatic in the condemnation of a paper
which so far prostitutes public morals as
to be a vendor of filth.
Search the annals of journalism and no
similar case can be brought to light, when
an editor, seeking to calumniate a contem-
porary, has insulted his readers by such a
mixture of obscenity and filth. Some
years ago the Mail and Express printed an
acrostic which was atrociously vulgar.
Col. Shepard, the, editor, himself a clean
man, was horrified and immediately or-
dered the edition bought up, paying as
high as a dollar a copy for papers con-
taining the obnoxious poetry. It is said
that no less than twenty Mail and Express
employees lost their position as a result of
the publication of that poetry.
The editor of the Courier Annex can not
plead ignorance in the publication of the
filthy poetry. It was written and illus-
trated under the direction and sanction of
the Annex editor. Let him deny it if he
dare. Who else will father that mass of
putridity?
If he could imitate Col. Shepard, in so
far as to buy up the edition containing
the affront to decency, even paying as
high as a dollar a copy, it would be the
wisest move that he could make, because
as long as copy of that issue remains he is
branded with the ineffaceable brand of
shame—a brand that will burn so deep
with popular indignation that it will leave
a scar forever.
Let him travel where he will, from Chi-
cago to Cathay, his reputation will be
close behind him. One only has to bring
out the Annex of July 16th, and point to
page four, third column. If the stream is
so filthy, what must the source be.
PERSISTENT ADVERTISING.
PERSISTENCY in advertising is the
mainspring of business success. To
secure results from advertising a man
must have the nerve to make liberal ex-
penditures. It is not the spasmodic ad-
vertiser who succeeds. Just as continual
dropping wears away the stone, so will
continual advertising wear- away the
granite of indifference and ignorance re-
garding any products. Advertising in
these close of the century days is a science,
and expert advertisers or ad-smiths are
always in demand. Their compensation,
too, in many cases is extremely liberal, as
men of advanced ideas realize that ability
of a high order is necessary to attract the
purchasing public.
Of course, trade advertising forms a
special field by itself, but the same prin-
ciples are operative in trade advertising as
in that class of advertising which appeals
to the general public.
A great deal, too, is in the arrangement
of an advertisement. . People who devote
no special time to the study of the science
of advertising, and who have no particular
taste in that direction, are apt, as a rule,
to crowd too much into the space which
they purchase. People do not stop to
read a voluminous statement in an adver-
tisement now-a-days.
Advertisements
which are catchy and brief are the ones
which attract the eye, whether in trade
papers or in papers which appeal to a gen-
eral class of readers.
JOHN PHILIP SOUSA will become
musical director of the Sixth Army
Corps attached to General Wilson's staff.
Although supposed only to drill the
regimental bands, Mr. Sousa says that if
his duties as staff officer should call him
to the front he will gladly go.
The war is supposed by many, after the
fall of Santiago, to be practically closed.
Mr. Sousa's patriotism has just now found
proper vent, and while he shows his will-
ingness to accept a commission and #11 the
advertising which may result, he has one
request to make of the Government and
that: That he shall give his services without
remuneration and be permitted to come
back to fill his engagements in the fall and
winter.
Sousa may be credited with greater
shrewdness than patriotism. Pat Gilmore,
who stood closer to the hearts of the Ameri-
can people than any bandmaster that we
have ever had, did not wait until the war
was over before he offered his services to
the Union.
]~"\O you prefer to give your support to
an institution which for years has
been distinguished for cowardly, black-
mailing attacks upon reputable members
of this trade? Do you prefer to give your
support to an institution which attacks to-
day the house of Estey ? Do you prefer
to give your support to an institution that
dares insult the decency of men by publish-
ing filthy poetry ? Do you prefer to sup-
port an institution that steals the title of
another paper and then boasts of the theft?
Do you believe that Wrong should triumph
over Right ? Think the matter over, gen-
tlemen of the trade.
The Knabe in Concert.
Emil Sauer's manager, R. E. Johnson,
is inaugurating an active advertising cam-
paign. Already large posters have been
placed in front of the Metropolitan Opera
House informing the public that the great
pianist will give his initial concert at that
place early in January, followed by the
customary announcement that "the Knabe
piano will be used."
Among other distinguished pianists who
will use the Knabe piano in concert during
the season of 1898-9 are Wm. H. Sher-
wood, Leopold Godowsky and Constantin
von Sternberg. Truly, a good showing.
Future scanning projects are planned by the International Arcade Museum Library (IAML).