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THE MUSIC TRADE REVIEW
Augmentation of "G. & K." Fame.
HOW C. B. GARR1TSON HAS ADDED TO THE PIANOS PRESTIGE
THE DEALERS KNOW THAT
ADVANCE IS THE ORDER OF THE DAY AT THE KROEGER FACTORY
SOME NEW STYLES
THAT ARE SPLENDID EXAMPLES OF THE PI A N O - M A K E R ' S
Bryce or some other distinguished
writer has stated somewhere that in no
line of endeavor in this great country of
ours is American character and American
genius so splendidly exemplified as in
the field of manufacturing.
The truth of this remark came to mind
recently while visiting the spacious and
well-equipped factory plant of the Kroeger
Piano Co., makers of the Gildemeester &
Kroeger piano at i32d street and Alexan-
der avenue, this city. It came to mind
because the achievements of this institu-
tion within a comparatively short period
are characteristically American.
By the possession of "character and
genius" and through persistent and tire-
less effort, which was never relaxed even
when the clouds in the trade skies were
dark-hued, they have not only built up a
large and profitable business, but better
than all that, added immeasurably to the
value and potency of the Gildemeester &
Kroeger name in all parts of the country.
This has been accomplished without undue
"horn-blowing " or the use of flamboyant
statements—for " deeds, not words " is the
motto of President Garritson and his con-
freres.
They have worked to raise the standard
of the products which they manufacture.
How successful they have been is best
proven by an examination of the styles
which they are placing on the market to-
day as well as by their popularity in all
sections,
"Whatever you do, do well " is an old
saw that has been sharpened for use in
every department of the Kroeger factory.
It is to this thoroughness and constant
striving after results that the Kroeger Co.
owe so much—indeed it is this commenda-
ble spirit of go-aheaditiveness and progres-
sivencss that particularly impresses one in
regard to this institution.
Only a comparatively short time ago
they purchased the Gildemeester &
Kroeger name, goodwill, scales, etc., and
commenced to manufacture these instru-
ments. As is well known, pianos bearing
this name have held a deservedly wide
reputation for excellence as high grade
products.
But mark you, the Kroeger Co. did not
merely rely on this well-earned reputation
to maintain their standing. They labored
to accentuate it.
How?
By improving the piano in many im-
portant essentials.
Have they succeeded? do you ask.
Well, one and all who have seen and
tested the new styles of ' G. & K.'s " now
being prepared for the Fall trade, are
unanimous in the opinion that they have.
The new styles, illustrations of some of
ART.
which appear in this issue of The Review,
are beautiful in design, perfect in finish
and delightfully satisfying in tone and
touch—they unequivocally merit the
highest encomiums. In the building of
these pianos expert workmen have been
employed, the best materials utilized and
every point considered to insure the pro-
duction of instruments that would compel
critical praise and support.
We prognosticate an enthusiastic recep-
tion of those new style " G. & K.'s" by the
trade. Dealers appreciate the best of
values at a fair price and on this ground
will take into consideration the high stand-
ing of the Gildemeester & Kroeger name
and the superior merits of the pianos upon
which it is inscribed.
the entire export. After England comes
Australia, with 16,587 dozen, or 15.5 per
cent.
For many German firms the English
market is an actual condition of their ex-
istence, and this has led to a " Union of
German Piano Manufacturers " to repre-
sent the interests of their trade in nego-
tiations with the taxing authorities.
Brambach vs. Case Factory.
Since last winter the proprietor of the
Brambach factory has been working to
either sell the factory or close it. The
Case Co. were lessees and did not make
any move to seek other quarters. Finally
it went into a receiver's hands, and has
since been hired from month to month.
The Souder episode has opened up the
sore anew, and legal proceedings have
been instituted to oust them.—Dolgeville
Republican.
What is said of the •• Majestic."
A piano salesman not a hundred miles
from Fifth Avenue, who has been looking
up a quiet spot where he could spend a
couple of weeks vacation, forgetting pianos
and piano selling for the time being, has
given out the following letter which he
received in answer to enquiries:
Deare Sir, we think we kin sute you
with room and board if you preefer to be
where there is musick, I play the fiddel,
my wife the orgin, my dotter Jule the
akordion, my other dotter the bango, my
son Hen the gittar, my son Jim the floote
and korunet, an' my son Clem the base
drum, while all of us sing gospell hims in
which we would be glad to have you take
part both vocal or instrumental if you
play on anything. We play by ear an'
when we all git started there is real musick
in the air. Let us know if you want to
come here to bord.
It certainly will not be the fault of
Henry Spies and his colleagues if 1898
does not prove to be a record-breaking
year for the "Majestic." The examples
of new styles for the fall, now on exhibi-
tion', are calculated to win friends where-
ever they are introduced,
"We have no hesitation in saying," ex-
claimed a member of the firm recently,
" that our ' Majestic ' for this fall, like its
predecessor of 1897, will be a big success in
every way. We have aimed from the start
to give the dealer the best possible value
at a reasonable price, and our efforts are
being highly appreciated.
" Those who are handling the ' Majestic '
tell us that they have never held the
agency for a piano that sells more readily,
gives greater satisfaction, and brings more
after-benefits in the shape of customers
who have seen and heard one of our in-
struments and want to duplicate it for
their own use."
Preparing for the Fall.
Gone to Washington.
Looking for a Quiet Spot.
The new Lindeman factory and ware-
rooms are now in full running order, with
a place for everything and everything in
its place. The new warerooms contain a
number of Lindeman 1S98 styles, all ad-
mirable examples of art and good work-
manship.
When The Review called on Tuesday,
Mr. Norris said that there is every pros-
pect of a busy time, beginning with the
early fall. Everything points that way,
he says, and the firm are busy preparing
for it.
German Piano Statistics.
The piano manufacture of Germany
shows an increase in 1897 compared with
former years. In this year, 106,797 dozen
pianos, of the value of ,£1,198,195, were
exported, compared with 96,040 dozen of
the value of ,£1,077,519, in the year before.
The principal market is England, which
received 46,024 dozen, or 43.1 per cent, of
[Special to The Review.]
***£''
Portland, Oregon, July 12.
Colonel L. V. Moore, who for a great
many years has had charge of the large
interests of the Kimball Piano Company,
of Chicago, in the Pacific Northwest, has
decided to make Washington City his
future home. Mrs. Moore, accompanied
by her mother and her sister, left last
Saturday for the national capital. Colonel
Moore himself will be detained here a few
days longer in the work of settling up the
affairs of the Kimball people, who, in the
future, will handle their goods in this
territory through some strongly establish-
ed local house. Colonel Moore, since he
has come to Portland, has occupied a
prominent place among the representative
progressive business men of the city. He
will carry away from here with him the
confidence of the business community and
the best wishes for himself and family of
a large circle of acquaintances.