Music Trade Review
Issue: 1897 Vol. 24 N. 24 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
IO
of same in the designing and drafting of
advertisements for some of America's great-
est advertisers. They tell me that to-day
there is a decided leaning towards the illus-
trated form of advertising in almost every
article that is offered for public use.
Take the magazines—and I read them
nearly all—and the first part that I turn to
is invariably the advertising supplement.
I notice that a number of firms seem to
think that the greater number of words
they can crowd into space, the more they
are getting for the money.
In this they err. If less attention were
paid to getting in so much solid matter
and some taste displayed in the arrange-
ment of the advertising, better success
would oftentimes be achieved.
Take in art advertising in the music
trade in the past two or three years and
Chickering & Sons have certainly won a
commanding position. The full page de-
sign which appeared in the Memorial Day
Number of the Tribune, as mentioned in
The Review last week, was decidedly an
artistic creation. Then again if we go
back a few months, we will all recollect
that they have given proof indisputable of
the possession of excellent taste in adver-
tising by their full page advertisements in
the Herald and other metropolitan journals.
Also they have used some very attractive
illustrations in the Youth's Companion,
Ladies' Home Journal and some of our
magazines. There is no doubt but that
such advertising is exceedingly appropri-
ate, particularly when an art creation like
the Chickering is brought to public notice.
Death of A. D. Wheelock.
improving and elevating the condition of
the masses. Mr. Wheelock leaves five
Mr. A. I). Wheelock, father of Mr. Will- daughters and one son, Wm. E. Wheelock.
iam E. Wheelock, president of theWtber-
The Weber-Wheelock warerooms and
Wheelock Piano Co., died suddenly of factories were closed on Wednesday as a
apoplexy on Sunday morning last at his mark of respect to the deceased.
residence, 161 Joralemon street, Brooklyn,
Pan-American Delegates in
in his seventy-fourth year. The funeral
Town.
took place on Wednesday afternoon, the
interment being in Greenwood,Dr. Lyman
The seventy-eight delegates from South
Abbott officiating, assisted by Rev. Sam- and Central American Republics invited
uel A. Eliot, son of President Eliot of Har- to inspect the industries of this country,
vard. A large number of the friends of arrived in town Tuesday from Philadelphia.
the deceased were present, including dele- They were met by a committee from the
gations from the several societies with Chamber of Commerce and escorted in
which he had been connected, also from carriages to the Waldorf, their headquarters
the Weber-Wheelock factories.
during their stay. They were headed by
Mr. A. D. Wheelock was one of the best Capt. Garcia, a Brazilian, who bears with
known and most highly respected citizens him a splendid silk flag of his country.
of Brooklyn, where he resided for more
Under the guidance of the Chamber of
than fifty years. During the earlier period Commerce the delegates spent the week
of his business career he was associated visiting all the prominent factories of New
with the H. B. Claflin Co. For nearly York and its neighborhood and sightseeing.
twenty years Mr. Wheelock was connected No trouble or expense has been spared to
with the Brooklyn City treasury, under make their trip enjoyable. All the dele-
various administrations, much of the time gates have come by invitation of the vari-
as City Treasurer, a position he held with ous industries throughout the country, and
great credit until his acceptance of the post at each city they visit their expenses will
of president of the Nassau Trust Co. about be paid by subscription.
nine years ago.
The business men of New York subr
Mr. Wheelock's record as a private citizen scribed a large amount for the entertain-
was an enviable one. His membership in ment of the delegates. They will leave
Plymouth church, of which he was the for Boston this evening.
seventh oldest living member, extended
over half a century. He took an active
There was a fire last week on the fourth
part in the sustaining and extending of floor of the Mason & Hamlin Building, on
benevolent work and was always well to Tremont street, Boston, from which the
the fore in every wholesome movement for firm recently moved.
MALCOLM LOVE
PIANOS • • • • •
T h e first requisites o f a P i a n o are
...'..
TOUCH •*• TONE
combined with durability.
find in the . . . ,
These you will
MALCOLM LOVE
HAVE YOU EXAHINED THE LOST MOTION PREVENTATIVE
ATTACHHENT FOUND IN ALL HALCOLM LOVE PIAN05?
WATERLOO, N. Y.
THE MUSIC TRADE REVIEW
IO
of same in the designing and drafting of
advertisements for some of America's great-
est advertisers. They tell me that to-day
there is a decided leaning towards the illus-
trated form of advertising in almost every
article that is offered for public use.
Take the magazines—and I read them
nearly all—and the first part that I turn to
is invariably the advertising supplement.
I notice that a number of firms seem to
think that the greater number of words
they can crowd into space, the more they
are getting for the money.
In this they err. If less attention were
paid to getting in so much solid matter
and some taste displayed in the arrange-
ment of the advertising, better success
would oftentimes be achieved.
Take in art advertising in the music
trade in the past two or three years and
Chickering & Sons have certainly won a
commanding position. The full page de-
sign which appeared in the Memorial Day
Number of the Tribune, as mentioned in
The Review last week, was decidedly an
artistic creation. Then again if we go
back a few months, we will all recollect
that they have given proof indisputable of
the possession of excellent taste in adver-
tising by their full page advertisements in
the Herald and other metropolitan journals.
Also they have used some very attractive
illustrations in the Youth's Companion,
Ladies' Home Journal and some of our
magazines. There is no doubt but that
such advertising is exceedingly appropri-
ate, particularly when an art creation like
the Chickering is brought to public notice.
Death of A. D. Wheelock.
improving and elevating the condition of
the masses. Mr. Wheelock leaves five
Mr. A. I). Wheelock, father of Mr. Will- daughters and one son, Wm. E. Wheelock.
iam E. Wheelock, president of theWtber-
The Weber-Wheelock warerooms and
Wheelock Piano Co., died suddenly of factories were closed on Wednesday as a
apoplexy on Sunday morning last at his mark of respect to the deceased.
residence, 161 Joralemon street, Brooklyn,
Pan-American Delegates in
in his seventy-fourth year. The funeral
Town.
took place on Wednesday afternoon, the
interment being in Greenwood,Dr. Lyman
The seventy-eight delegates from South
Abbott officiating, assisted by Rev. Sam- and Central American Republics invited
uel A. Eliot, son of President Eliot of Har- to inspect the industries of this country,
vard. A large number of the friends of arrived in town Tuesday from Philadelphia.
the deceased were present, including dele- They were met by a committee from the
gations from the several societies with Chamber of Commerce and escorted in
which he had been connected, also from carriages to the Waldorf, their headquarters
the Weber-Wheelock factories.
during their stay. They were headed by
Mr. A. D. Wheelock was one of the best Capt. Garcia, a Brazilian, who bears with
known and most highly respected citizens him a splendid silk flag of his country.
of Brooklyn, where he resided for more
Under the guidance of the Chamber of
than fifty years. During the earlier period Commerce the delegates spent the week
of his business career he was associated visiting all the prominent factories of New
with the H. B. Claflin Co. For nearly York and its neighborhood and sightseeing.
twenty years Mr. Wheelock was connected No trouble or expense has been spared to
with the Brooklyn City treasury, under make their trip enjoyable. All the dele-
various administrations, much of the time gates have come by invitation of the vari-
as City Treasurer, a position he held with ous industries throughout the country, and
great credit until his acceptance of the post at each city they visit their expenses will
of president of the Nassau Trust Co. about be paid by subscription.
nine years ago.
The business men of New York subr
Mr. Wheelock's record as a private citizen scribed a large amount for the entertain-
was an enviable one. His membership in ment of the delegates. They will leave
Plymouth church, of which he was the for Boston this evening.
seventh oldest living member, extended
over half a century. He took an active
There was a fire last week on the fourth
part in the sustaining and extending of floor of the Mason & Hamlin Building, on
benevolent work and was always well to Tremont street, Boston, from which the
the fore in every wholesome movement for firm recently moved.
MALCOLM LOVE
PIANOS • • • • •
T h e first requisites o f a P i a n o are
...'..
TOUCH •*• TONE
combined with durability.
find in the . . . ,
These you will
MALCOLM LOVE
HAVE YOU EXAHINED THE LOST MOTION PREVENTATIVE
ATTACHHENT FOUND IN ALL HALCOLM LOVE PIAN05?
WATERLOO, N. Y.
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