Music Trade Review

Issue: 1897 Vol. 24 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
IO
of same in the designing and drafting of
advertisements for some of America's great-
est advertisers. They tell me that to-day
there is a decided leaning towards the illus-
trated form of advertising in almost every
article that is offered for public use.
Take the magazines—and I read them
nearly all—and the first part that I turn to
is invariably the advertising supplement.
I notice that a number of firms seem to
think that the greater number of words
they can crowd into space, the more they
are getting for the money.
In this they err. If less attention were
paid to getting in so much solid matter
and some taste displayed in the arrange-
ment of the advertising, better success
would oftentimes be achieved.
Take in art advertising in the music
trade in the past two or three years and
Chickering & Sons have certainly won a
commanding position. The full page de-
sign which appeared in the Memorial Day
Number of the Tribune, as mentioned in
The Review last week, was decidedly an
artistic creation. Then again if we go
back a few months, we will all recollect
that they have given proof indisputable of
the possession of excellent taste in adver-
tising by their full page advertisements in
the Herald and other metropolitan journals.
Also they have used some very attractive
illustrations in the Youth's Companion,
Ladies' Home Journal and some of our
magazines. There is no doubt but that
such advertising is exceedingly appropri-
ate, particularly when an art creation like
the Chickering is brought to public notice.
Death of A. D. Wheelock.
improving and elevating the condition of
the masses. Mr. Wheelock leaves five
Mr. A. I). Wheelock, father of Mr. Will- daughters and one son, Wm. E. Wheelock.
iam E. Wheelock, president of theWtber-
The Weber-Wheelock warerooms and
Wheelock Piano Co., died suddenly of factories were closed on Wednesday as a
apoplexy on Sunday morning last at his mark of respect to the deceased.
residence, 161 Joralemon street, Brooklyn,
Pan-American Delegates in
in his seventy-fourth year. The funeral
Town.
took place on Wednesday afternoon, the
interment being in Greenwood,Dr. Lyman
The seventy-eight delegates from South
Abbott officiating, assisted by Rev. Sam- and Central American Republics invited
uel A. Eliot, son of President Eliot of Har- to inspect the industries of this country,
vard. A large number of the friends of arrived in town Tuesday from Philadelphia.
the deceased were present, including dele- They were met by a committee from the
gations from the several societies with Chamber of Commerce and escorted in
which he had been connected, also from carriages to the Waldorf, their headquarters
the Weber-Wheelock factories.
during their stay. They were headed by
Mr. A. D. Wheelock was one of the best Capt. Garcia, a Brazilian, who bears with
known and most highly respected citizens him a splendid silk flag of his country.
of Brooklyn, where he resided for more
Under the guidance of the Chamber of
than fifty years. During the earlier period Commerce the delegates spent the week
of his business career he was associated visiting all the prominent factories of New
with the H. B. Claflin Co. For nearly York and its neighborhood and sightseeing.
twenty years Mr. Wheelock was connected No trouble or expense has been spared to
with the Brooklyn City treasury, under make their trip enjoyable. All the dele-
various administrations, much of the time gates have come by invitation of the vari-
as City Treasurer, a position he held with ous industries throughout the country, and
great credit until his acceptance of the post at each city they visit their expenses will
of president of the Nassau Trust Co. about be paid by subscription.
nine years ago.
The business men of New York subr
Mr. Wheelock's record as a private citizen scribed a large amount for the entertain-
was an enviable one. His membership in ment of the delegates. They will leave
Plymouth church, of which he was the for Boston this evening.
seventh oldest living member, extended
over half a century. He took an active
There was a fire last week on the fourth
part in the sustaining and extending of floor of the Mason & Hamlin Building, on
benevolent work and was always well to Tremont street, Boston, from which the
the fore in every wholesome movement for firm recently moved.
MALCOLM LOVE
PIANOS • • • • •
T h e first requisites o f a P i a n o are
...'..
TOUCH •*• TONE
combined with durability.
find in the . . . ,
These you will
MALCOLM LOVE
HAVE YOU EXAHINED THE LOST MOTION PREVENTATIVE
ATTACHHENT FOUND IN ALL HALCOLM LOVE PIAN05?
WATERLOO, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
* One of Haines Bros.' Greatest Successes. *
11
Hearst Orders a
cockering.
W. R. Hearst, the millionaire newspaper
proprietor, owner of the Journal and the
San Francisco Chronicle, who has been
making lively times among the papers in
"newspaper row," in this city, ordered this
week a magnificent Chickering piano to be
placed aboard his new yacht, the "Bucca-
neer." The piano is to be of special case
design of mahogany after the Renaissance
style. In the meanwhile a handsome Chick-
ering piano has been placed aboard his
craft while his special order is being
completed.
American Music Box Co. Fail.
[Special to The Review 1
Trenton, N. J., June 9, 1897.
The American Music Box Co. of Hobo-
ken have been forced to the wall. The
directors filed a hill in the Court of Chan-
cery to-day, saying that the liabilities of
the company to-day were $26,622.72 and
the assets, including the factory building
in Hoboken, would not amount to more
than $7,500. The company was authorized
by its charter to manufacture music boxes,
all kinds of musical instruments, and all
kinds of fancy metallic goods. Former
Assemblyman Nutzhorn was made receiver.
The failure is attributed to the several
municipalities throughout New Jersey
having passed ordinances prohibiting the
automatic music box, from grinding out
songs at a cent apiece in the saloons.
The above is a good representation of
the Haines Bros, new style 20, only re-
cently added to the catalogue, but already
famous. Brief mention was made last
week of a specimen seen by The Review
just before going to press. It is a large
concert upright of powerful tone and
most elaborate finish, the back being ve-
neered and polished the same as the front.
In the design of case every part tends
towards square points. All the Haines
Bros, special features are embraced in this
instrument. Any cut, however, no matter
how good, fails to do it justice.
Wm T. Bobbitt Assigns.
A. B. Chase Piano in the White
House.
LEADS DOLCE & SON TO SUE WULSCHNER & SON.
St. Louis, Mo., June 5, 1897.
Wm. T. Bobbitt, piano dealer, at 1010
Pine street, has made an assignment to V.
M. Porter, for the benefit of his creditors.
The assets and liabilities are not given.
Robert E. Collins instituted a replevin
suit against Bobbitt yesterday to recover
pianos for Decker & Son valued at about
$2,900.
The property is at the store of
the defendant. It was believed by many
that when Mr. Bobbitt moved from Olive
.street to his present location that his trade
would not follow him.
Calvin Whitney, president of the A. B.
Chase Co., Norwalk, O., received under
date of June 5 the following telegiam from
the Washington, D. C , representatives of
the company, E. F. Droop & Sons:—
"We delivered President McKinley's
Chase piano yesterday afternoon. By order
of Mrs. McKinley it was placed in her pri-
vate apartments at the west end of the
White House. President and Mrs. Mc-
Kinley are greatly pleased."
A New Weser Attachment.
The author of Padcrctvski and his Art,
Mr. Henry T. Finck, one of the most fa-
mous musical authorities of the day, in a
recent expression of opinion, emphasizes
his appreciation of the ^Eolian's orchestral
completeness by pointing out its effect on
professors of music when they first hear
its rendition of any air with which they are
familiar.
"Its capacity to play all the
notes of a full score * * * amazes and
delights educated musicians when they first
hear this instrument." No wonder. What
would our grandfathers and the music
masters of their time have said had they
been told that a time would shortly arrive
when every operatic and popular air might
be perfectly reproduced through the medi-
um of a roll of perforated paper passing
around an innocent looking wooden cylin-
der of diminutive proportions?
Indianapolis, Ind., June 7, 1897.
The error of a young woman typewriter
in a New York office is the cause of a suit
being brought in the Marion Superior
Court against Emil Wulschner & Son,
music dealers. The suit is to enforce the
terms of an alleged contract. The plaintiff
is the wholesale house of Alfred Dolge &
Son, of New York. In April, 1896, Wul-
schner & Son desired to purchased a lot of
autoharps and harmonettes, instruments
that have lately become very popular in
all parts of America.
The Indianapolis firm opened negotia-
tions with the New York house, and agreed
to purchase $1,000 worth of these instru-
ments at a special discount. The New
York people sent on their price list, which
was accepted by the defendants. After-
wards the plaintiffs discovered that their
typewriter or clerk in making a copy of the
price list had made an error, listing part of
the goods too low. They say the list gave
the wholesale price of the No. 1 autoharp
at a price at which the harmonette should
have been quoted. The plaintiffs say the
defendants must have known of the error
when the list was submitted. Judgment
for $1,700 is demanded.
[Special to The Review.]
Business with Weser Bros, is not what
can be called booming but they are having
a nice steady trade. In a week or ten
days, this firm will place a new mandolin
attachment on the market which is ex-
pected to make the sensation of the year.
Why Goepel flakes Headway.
The Cioepel products and specialties,
particularly the Wolff "Eagle Brand"
music wire, Julius Klinke's "Diamond
Brand" tuning pins, and Allen's patent
piano casters, are in good demand just now.
One of the. reasons for the phenomenal
success of the Goepel firm is their promp-
titude and unfailing courtesy in dealing
with those who write for prices and other
information.
An Opinion of the /Eolian.
A Typewriter's Error.
[Special to The Review.]
Wm. F. Hasse, manufacturer of piano
stools, accompanied by his daughter, left
last Tuesday for Europe by the Havel. He
will return in the early fall.

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