Marketplace
Issue: 1976 March - Page 10
MARKETPLACE
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NEWSLETTER
PAGE 10, MARCH, 1976
Music's Great ..
BUT WHERE'S All THf
GELT?
Regardless of all the bombastic talky-talk by the nation's politicos, inflation's
far from over. Your money's losing value every day.
You're being overtaxed - because inflationary income zooms you into a higher tax
bracket. If there was indexing in effect, like in Canada, you would pay on real income
only. You'd save a wad of money.
Every move you make, everywhere you turn, especially in your music service business,
youtre faced with new and higher costs. There's many a day when you've got every right
to say, "I should've stood in bed."
"Music", claims many an operator, "music's my bread and butter." If that's the case,
he ain't gettin' much bread and very, very little butter. All you have to ask this
operator and all others like him is, "Where's the gelt? Where's all the money?"
It's 1976 - but the average music operator can count off on his fingers the new
jukeboxes he bought this year, last year and the year before that. Because the gelt's
not there. You can't buy new equip't with promises. Or with hope. You need the gelt.
Talking new equip't makes many music operators sick. Why? Listen to this guy tell
it, "How do they expect me to make a buck when the jukebox costs two thousand and the
number of players and the plays remain the same? In fact, play's down - not up."
Jukebox operators are back to saying what they used to say over a quarter century
ago, "The games pay for the music." So they let the jukeboxes grow older and wormier
and buy new games in an effort to pay for the music in the first place. (That's what
they call - a bread and butter business?)
I
One guy said, "You make it sound worse than
the music operators will listen. Will get back
ing and kowtowing to locations and to fighting
back to making a real buck again. And, most of
it is." We only hope we can. So that
to ma.king a buck again. Will stop bow-
each other for lousy spots. Will get
all, will stop kidding themselves.
Beginning April 13 the new $2 bill makes its appearance. Know what it's actually
worth in purchasing power value? One thin dime - 10¢. And the single dollar bill will
be phased out. Will become a coin. Just under the size of the half-dollar.
What's all this add up to for the jukebox operators? Simply this, that:
every jukebox operator must get a "service charge" of at least $10 off the
gross collection. Second - Jukebox operators must arrange for an equitable
the gross intake - like 70/30 - or, step up their minimum guarantee to $30
First -
top of the
share of
and $35.
And if they can't do that - there's only one answer - leasing. Lease the jukebox
to the location. Make some gelt from operating music - ONE MORE TIME!
..
...
NEWSLETTER
PAGE 10, MARCH, 1976
Music's Great ..
BUT WHERE'S All THf
GELT?
Regardless of all the bombastic talky-talk by the nation's politicos, inflation's
far from over. Your money's losing value every day.
You're being overtaxed - because inflationary income zooms you into a higher tax
bracket. If there was indexing in effect, like in Canada, you would pay on real income
only. You'd save a wad of money.
Every move you make, everywhere you turn, especially in your music service business,
youtre faced with new and higher costs. There's many a day when you've got every right
to say, "I should've stood in bed."
"Music", claims many an operator, "music's my bread and butter." If that's the case,
he ain't gettin' much bread and very, very little butter. All you have to ask this
operator and all others like him is, "Where's the gelt? Where's all the money?"
It's 1976 - but the average music operator can count off on his fingers the new
jukeboxes he bought this year, last year and the year before that. Because the gelt's
not there. You can't buy new equip't with promises. Or with hope. You need the gelt.
Talking new equip't makes many music operators sick. Why? Listen to this guy tell
it, "How do they expect me to make a buck when the jukebox costs two thousand and the
number of players and the plays remain the same? In fact, play's down - not up."
Jukebox operators are back to saying what they used to say over a quarter century
ago, "The games pay for the music." So they let the jukeboxes grow older and wormier
and buy new games in an effort to pay for the music in the first place. (That's what
they call - a bread and butter business?)
I
One guy said, "You make it sound worse than
the music operators will listen. Will get back
ing and kowtowing to locations and to fighting
back to making a real buck again. And, most of
it is." We only hope we can. So that
to ma.king a buck again. Will stop bow-
each other for lousy spots. Will get
all, will stop kidding themselves.
Beginning April 13 the new $2 bill makes its appearance. Know what it's actually
worth in purchasing power value? One thin dime - 10¢. And the single dollar bill will
be phased out. Will become a coin. Just under the size of the half-dollar.
What's all this add up to for the jukebox operators? Simply this, that:
every jukebox operator must get a "service charge" of at least $10 off the
gross collection. Second - Jukebox operators must arrange for an equitable
the gross intake - like 70/30 - or, step up their minimum guarantee to $30
First -
top of the
share of
and $35.
And if they can't do that - there's only one answer - leasing. Lease the jukebox
to the location. Make some gelt from operating music - ONE MORE TIME!
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