MARKETPLACE, VOL. XV, NO. 362
EDITORIAL
PAGE 2, MARCH, 1976
....
Bill Gersh
ea?
That sudden, brilliant, illuminating flash, that brightest of bright lights, like
an exploding, blinding beam lights up the new idea, The Big Idea the industry so des-
perately seeks.
What's The Big Idea? The idea that will revive the industry, that will, once again,
load the industry's ranks with thousands of enthusiastic, happy people. That will
start the boom booming like it never boomed before.
Whatever The Big Idea - it's here! Maybe out in the boondDcks. Perhaps in a country
crossroads location. Maybe even in the big city - right around the corner. It's here!
Bec a use the operator who came up with the idea was financially desperate.
Like so many operators - he's very short of cash. Can't afford the new games. Just
r e vamped and rebuilt an old, old game. Added a gadget. A gadget that can be compared
to the bumper - the flipper. The players love it. Stand around the game five deep to
get a chance to play it.
He doesn't think it's The Big Idea. In fact, he's a bit ashamed of it. Because he
had to revamp this old, old game and couldn't afford to buy a new game. The players
don't know it's The Dig Idea.
Only a knowledgeable, traveling old timer would instantly recognize The Big Idea.
But the knowledgeable old timers aren't traveling these days. In fact, very few even
travel the hiways and biways these days. The Big Idea languishes. Sleeps. No one is
there to discover it.
What's the answer? If you've got The Big Idea - bring it to your distributor or to
your favorite manufacturer - today! It can make you a very, very rich man. But even
more - it can boom the entire industry - make everyone a real buck again. Don't hide
your idea - The Big Idea - bring it into the open - TODAY!
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