Marketplace

MARKETPLAC E
NEWSLETTER
PAGE 4, FEBRUARY 28, 1974
HELP YOURSELF! HELP YOUR INDUSTRY WITH THIS
PUBLIC RELATIONS
CAMPAIGN!
Those who know the power of good public relations for their own benefit as well as
for the benefit of th!s industry, also know that there must be an OUTSTANDING CAUSE. A
CAUSE that will meet with great public approval. A CAUSE that will also meet with the
complete approval of all engaged in this industry. That will help people everywhere.
That will bring this industry GREAT COMMENDATION from the average man on the street as
well as all top citizens and all officials. That is sure to be accepted by LOCATIONS who
will, in turn, work hard for this cause. Public relations for this industry must, today,
involve everyone on all levels of all communities, Mr and Mrs Public, Mr and Mrs Store-
keeper, Mr and Mrs Politico, Mr and Mrs Executive, Mr and Mrs Charity, Mr and Mrs Public
Official .
Surely, every single operator nationwide , every distributor , every manufacturer and
every supplier to this industry, especially today, requires outstanding public relations
to assure this industry's continued popularity, prosperity and longevity. What great prob-
lem confronts all the nation which can become a tremendous, prestige, honor winning pub-
lic relations campaign for all engaged in and/or allied to this industry?
,,
THE ONE GREAT PUBLIC RELATIONS CAMPAIGN that can, to a most tremendous extent, wipe
away the horrible crime wave that has cost this industry untold and unknown millions of
dollars by clobbering nighttime play, by burglaries, by fires , by vandalism, by fright-
ening people away from locations. This can be MORE THAN JUST A PUBLIC RELATIONS CAMPAIGN.
It can, instead, become a NATIONAL CRUSADE triggered by this industry that will bring
governmental backing on all levels.
THE CAMPAIGN FOR "PUBLIC SAFETY"!
A campaign by you, for you, exclusively in your own community, whether it be a tiny
village or a huge city. A campaign to set aside , equally between you and your locations
off the top of each collection, a dollar or two or more to buy the police and the firemen
in your community, your own community, not anyone else's community, the equipment they
must have , the modern equipment to help assure your safety, the safety of your family ,
your children, your friends, your neighbors, in fact, the safety of yo~r ccv..munity .
Watch that campaign started by you and your locations GROW! ZOOM! Become great!
Bring heaps of commendation, of outstanding praise upon you from all citizens , from all
officials in your community. Your community. Not someone else's villa ge , town or city.
This is YOUR PUBLIC RELATIONS CAMPAIGN to make your industry most outstanding. Most
greatly praised. Your own public relations campaign that will result in a better life , a
better business , a greater , finer future FOR YOU and all your neighbor s , all your many
friends, ALL THE PEOPLE IN YOUR COMMUNITY.
THE CAMPAIGN FOR "PUBLIC SAFETY" !
YOUR CAMPAIGN! JOIN the public relations campaign for "PUBLIC SAFETY" - TODAY!
Get going now. Start the ball roll ing by telling your l ocations . Then tell your Chief
of Police, your Fire Chief and your Mayor. THEY'LL BE HAPPY TO HELP YOU!