EDITORIAL
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PAGE 2, FEBRUARY 28, 1974
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Almost 10 years have passed since "Marketplace" originated and began to most
vigorously campaign for "2-Bits Play". (Over 30 years ago this writer crusaded
for 10¢, 3/25¢ play. After War II, dime play became the standard pricing for
play action and music.) It was also almost 10 years ago that "Marketplace" was
urging all vending operators to turn to basic "15¢ Vending".
Both basic "15¢ Vending" and "2-Bits Play" are now the accepted pricing stand-
ards worldwide. At the same time that "Marketplace" began to so vigorously cam-
paign for "2-Bits Play" it also urged operators to obtain a $10 "service charge"
off the top of every gross collection and, most important, to arrange for a 70/30
commission basis. 7afo to the operator.
,
Regardless of the fact the industry worldwide has turned -to prestige "2-Bits
Play" pricing and more and more are beginning to obtain;:a "service charge" of
S10 off the top of each gross collection, too few have arranged for the 70/30
commission basis. Almost every operator questioned advised this was most diffi-
cult to arrange. That locations balked at the tho't of obtaining only 3C/7/o of
the gross take where, for so many years, since 1930 to be exact, they have been
gifted with 5o% of the gross income from music and games.
Therefore, an old idea that dates back over 50 years, has been proposed so that
operators may obtain the much needed, more equitable share of the gross intake
from their machines. A very sure and simple idea. The idea of using "coin divid-
ers" attached to the coin chutes in games and music and which, automatically,
split all coin inserted 2 to 1. The first 2 coins inserted into the machine go
into the operator's coinbox. The next coin drops into the location's coinbox.
That splits the take at 66 2/3% to the operator and 33 1/3% to the location --
automatically.
The operator uses a sealed coinbox, which helps to eliminate theft. His coin-
box is buried inside the machine. The operator can, if he so desires, leave a
key with the location for the location's coinbox. This allows the location to
have coins on hand at all times. The meter gives the total of coins inserted
into the machine. So here, automatically, operators can obtain a more equitable
share of the gross take. Coin dividers set at 2 to 1. The answer to the better
income problem.
SUBSCRIPTION RATES
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