Coin Machine Review (& Pacific ...)
Issue: 1950 June - Page 25
munity Chest will have special and
added emphasis through the action of
the N AMA and its members, and the
Chest is very grat eful."
NAMA announced th at th e ca mpaign
started in Rochester April 15 and that
between 2,000 and 3,000 v nding machines
displ ayed the Red F ea ther campaign stick-
ers and mentioned th e following Rochester.
operators as pa rticip atin g in the program :
Fred W_ Sarkis, Kwik Kafe of Rochester ;
Norman Shapiro, P aramount Vending Co_ ;
Wal ter W_ Mur phy, Jr., Rochester Can-
teen Co_; William F _ Schi ck, Spencer Vend-
in g Machin e Co.; Robert E. Green, Vend,
Inc_; E. Robert Anderson, Rochester Coca-
Cola Bottling Co. ; Walter H. Seabrooks.
An offi cial announcement by NAMA said,
"Here's a chan ce to cash in on a public
relations program th at is designed to gener-
ate a maximum of good will in th e com-
munities where you operate_
"It was outlined to th e members of the
publi c rela tions committee by th e group's
chairm an , Aaron Goldman, at a March
meeting in New Y ork_ Aaron tried this
program in his own operation in Washing-
ton, D_ C. He knows it works-a nd th ere-
fore presented th e idea to the committee
as a practi cal publi c relati ons proj ect for
the entire NAMA membership_
"The plan was presented to the Board
of Directors for approval as the official
NAMA 'PR' program for 1950.
" By using th e tremendous publicity
power of their vendin g machin es to pro-
mote th e community chest all operators-
ind ividually and collectively- will have a
chance to build presti ge on a local level.
The possibili ty of lo cal publicity tie-ins are
.
endless.
"Every machine- regardless of type-
will carry the 'Every body Gives-Every-
body B enefits' slogan in one form or
ano ther.
"In ciga rette machines, book matches
carryin g a prom otional message will be
used. For ca ndy machine opera tors and for
all other operators it is suggested that ap -
propri ate machine stickers bearin g . the Red
F eather -·ca mpaign messages be used. Fo r
cup beverage operators, specially imprinted
cups in a ddition to machine sti ckers; and
for penny machin e and scale operators, a
specially designed small stamp or sticker.
"Ma tch co mpanies have indicated that
they are willing to coopera te by providing
matches with th e Red Feather imprint to
opera tors at curre nt resale prices. Likewise,
cup companies have indi cated th at they will
ma nufacture cups with the community ch est
message at curre nt prices. Op erators would
order f rom the com pani es of th eir choice
throu gh N AMA.
"Th e acetate, easy-to-affix, easily-remov-
a ble stickers for candy, beverage, penny
and scale machines would be ordered di·
rectly from the community chest people in
the operator's own community.
" Headqua rters of th e Community Chests
and Councils of America, In c., New York
City, have enthusiastically given their sup-
port to th e vendin g machine promotion pro-
gram. And they will through local Red
F eather councils provide such materials as
needed at a nominal pri ce.
"With thousands o f vending ma-
chines in a ll p a rts of the country p lay-
ing a m a jor r o le in th e p romotio n of
local R e d F eathe r campaig n s, it i s evi-
d e nt tha t the importa n ce of a utoma tic
m er ch a ndising will b e r ecognized . This
plan will afford m a n y o p e r ators a
chance to get acqua inte d with civic a nd
comm uni ty leader s."
Darling, as executive director of NAMA,
said, "The proposed 1950 NAMA public
relations program .. . hits the public rela-
tions problem of automatic merchandising
right in the middle-in th e communities
where the operator does business locally.
"It has bee n designed to help every op-
erator with his public relations problems
at a local level- where it will do him th e
most good. P romotio rl' of th e Red F eath er
program by all NAMA opera tor members
in their own communiti es will , I am con-
vinced, result in better national publi c rela-
tions for automatic rnercha ndisin g.
"Aaron Goldma n, chairm an of the 1950
public rela ti ons co mmittee, a n NAMA di-
rector, and a successful operator in Wash-
ington, D. c., kn ows th e value of this pro-
gram. On his own initiati ve a nd at his own
expense, h e in augurated a simil ar program
in his own community. This is one of the
r easons he is recognized as ' a civic lea der
in Washington, D. C.
" Because h e knows what thi s simple,
effective and inexpensive plan can do for
the operator, Aaron has pro posed th at your
association adop t it as its 1950 public rela-
tions program. We believe it will afford
many operators the chance th ey have been
waiting for to do something, positive and
concrete, to improve their sta tus in the
communities in ' which they operate.
"I know you are with me in awaitin g the
results of the Rochester test pro gram. Our
Rochester members, I am sure, will show us
all the way for better public relations for
automatic merchandising. We congratulate
th em for their farsightedness in readily
adoptin g the program."
Peanuts Off To Good Start
CHICAGO- During th e first h alf of May
demand for peanuts in th e bi g central
markets here was moderate and prices we re
holding firm. Early crop reports were favora-
ble from Virginia and the Carolinas, fairly
good in the Geor,ria and Florida area, and
too dry in the Texas area.
the NEW STREAMLINED
U -SELECT-IT Venders
• • •
S ell m o,.e
merc~andi6e f~an
an,!
of~e,. 1nac~ine6
made
CANDY or CICARETTES
Over twenty years of vending exp e rien ce h as directed th ree year s of experimenta l
e n gin eering to mak e the new V -Select-It Vende r s the most t rouble -free m erch a n-
d ise vende r s o n t h e market to d ay. New from the ground u p, these machines are
the big g est volu me-gette r s ever to h it t h e a u tomatic merchan dising field. DON'T
D ELAY-sen d your o rder in today! Sweeten up your r oute with t he n ewest,
smartest a nd sh arpest mach ine made-and watch you r sales b o u nce!
can ma fc~
in
• Selling Biggest Volume
• 100% Selectivity
• Simple, Streamlined Beauty
• Securing Tough Locations
• Earning Greatest Revenue
• Displaying Variety
ASK us HOW to
add money-making
candy vending to
your present ope r-
ation .
JUNE, 1950
25
added emphasis through the action of
the N AMA and its members, and the
Chest is very grat eful."
NAMA announced th at th e ca mpaign
started in Rochester April 15 and that
between 2,000 and 3,000 v nding machines
displ ayed the Red F ea ther campaign stick-
ers and mentioned th e following Rochester.
operators as pa rticip atin g in the program :
Fred W_ Sarkis, Kwik Kafe of Rochester ;
Norman Shapiro, P aramount Vending Co_ ;
Wal ter W_ Mur phy, Jr., Rochester Can-
teen Co_; William F _ Schi ck, Spencer Vend-
in g Machin e Co.; Robert E. Green, Vend,
Inc_; E. Robert Anderson, Rochester Coca-
Cola Bottling Co. ; Walter H. Seabrooks.
An offi cial announcement by NAMA said,
"Here's a chan ce to cash in on a public
relations program th at is designed to gener-
ate a maximum of good will in th e com-
munities where you operate_
"It was outlined to th e members of the
publi c rela tions committee by th e group's
chairm an , Aaron Goldman, at a March
meeting in New Y ork_ Aaron tried this
program in his own operation in Washing-
ton, D_ C. He knows it works-a nd th ere-
fore presented th e idea to the committee
as a practi cal publi c relati ons proj ect for
the entire NAMA membership_
"The plan was presented to the Board
of Directors for approval as the official
NAMA 'PR' program for 1950.
" By using th e tremendous publicity
power of their vendin g machin es to pro-
mote th e community chest all operators-
ind ividually and collectively- will have a
chance to build presti ge on a local level.
The possibili ty of lo cal publicity tie-ins are
.
endless.
"Every machine- regardless of type-
will carry the 'Every body Gives-Every-
body B enefits' slogan in one form or
ano ther.
"In ciga rette machines, book matches
carryin g a prom otional message will be
used. For ca ndy machine opera tors and for
all other operators it is suggested that ap -
propri ate machine stickers bearin g . the Red
F eather -·ca mpaign messages be used. Fo r
cup beverage operators, specially imprinted
cups in a ddition to machine sti ckers; and
for penny machin e and scale operators, a
specially designed small stamp or sticker.
"Ma tch co mpanies have indicated that
they are willing to coopera te by providing
matches with th e Red Feather imprint to
opera tors at curre nt resale prices. Likewise,
cup companies have indi cated th at they will
ma nufacture cups with the community ch est
message at curre nt prices. Op erators would
order f rom the com pani es of th eir choice
throu gh N AMA.
"Th e acetate, easy-to-affix, easily-remov-
a ble stickers for candy, beverage, penny
and scale machines would be ordered di·
rectly from the community chest people in
the operator's own community.
" Headqua rters of th e Community Chests
and Councils of America, In c., New York
City, have enthusiastically given their sup-
port to th e vendin g machine promotion pro-
gram. And they will through local Red
F eather councils provide such materials as
needed at a nominal pri ce.
"With thousands o f vending ma-
chines in a ll p a rts of the country p lay-
ing a m a jor r o le in th e p romotio n of
local R e d F eathe r campaig n s, it i s evi-
d e nt tha t the importa n ce of a utoma tic
m er ch a ndising will b e r ecognized . This
plan will afford m a n y o p e r ators a
chance to get acqua inte d with civic a nd
comm uni ty leader s."
Darling, as executive director of NAMA,
said, "The proposed 1950 NAMA public
relations program .. . hits the public rela-
tions problem of automatic merchandising
right in the middle-in th e communities
where the operator does business locally.
"It has bee n designed to help every op-
erator with his public relations problems
at a local level- where it will do him th e
most good. P romotio rl' of th e Red F eath er
program by all NAMA opera tor members
in their own communiti es will , I am con-
vinced, result in better national publi c rela-
tions for automatic rnercha ndisin g.
"Aaron Goldma n, chairm an of the 1950
public rela ti ons co mmittee, a n NAMA di-
rector, and a successful operator in Wash-
ington, D. c., kn ows th e value of this pro-
gram. On his own initiati ve a nd at his own
expense, h e in augurated a simil ar program
in his own community. This is one of the
r easons he is recognized as ' a civic lea der
in Washington, D. C.
" Because h e knows what thi s simple,
effective and inexpensive plan can do for
the operator, Aaron has pro posed th at your
association adop t it as its 1950 public rela-
tions program. We believe it will afford
many operators the chance th ey have been
waiting for to do something, positive and
concrete, to improve their sta tus in the
communities in ' which they operate.
"I know you are with me in awaitin g the
results of the Rochester test pro gram. Our
Rochester members, I am sure, will show us
all the way for better public relations for
automatic merchandising. We congratulate
th em for their farsightedness in readily
adoptin g the program."
Peanuts Off To Good Start
CHICAGO- During th e first h alf of May
demand for peanuts in th e bi g central
markets here was moderate and prices we re
holding firm. Early crop reports were favora-
ble from Virginia and the Carolinas, fairly
good in the Geor,ria and Florida area, and
too dry in the Texas area.
the NEW STREAMLINED
U -SELECT-IT Venders
• • •
S ell m o,.e
merc~andi6e f~an
an,!
of~e,. 1nac~ine6
made
CANDY or CICARETTES
Over twenty years of vending exp e rien ce h as directed th ree year s of experimenta l
e n gin eering to mak e the new V -Select-It Vende r s the most t rouble -free m erch a n-
d ise vende r s o n t h e market to d ay. New from the ground u p, these machines are
the big g est volu me-gette r s ever to h it t h e a u tomatic merchan dising field. DON'T
D ELAY-sen d your o rder in today! Sweeten up your r oute with t he n ewest,
smartest a nd sh arpest mach ine made-and watch you r sales b o u nce!
can ma fc~
in
• Selling Biggest Volume
• 100% Selectivity
• Simple, Streamlined Beauty
• Securing Tough Locations
• Earning Greatest Revenue
• Displaying Variety
ASK us HOW to
add money-making
candy vending to
your present ope r-
ation .
JUNE, 1950
25
Future scanning projects are planned by the International Arcade Museum Library (IAML).