Coin Machine Review (& Pacific ...)

HOW THE OPERATOR'S INVESTMENT
WILL BE PROTECTED-(IF NECESSARY)
Your investment is protected . Here is the
Here is the 45 R.P.M. Select-O-Matic " 100"
Mechanism. When, and if, the 45 R.P.M.
records become a factor, the mechanism
will be packaged as shown complete with
inner background trim-ready to insert in
the MIOOA cabinet.
Again-when and if-just take out the 78
R.P.M. Select·O-Matii " 100" mechanism
and replace with the new 45 R.P .M. Select-
O-Matic "100" mechanism . Everything fits .
Exchange is made in a matter of minutes.
Note. It is very difficult to intelligently appraise
the present record situation in following three
different turntable speeds and visualize what
the final pattern in the record business will be.
The record business has always been depend-
ent upon volume for success and this volume
has been possible in the past due to standards
in the manufacture of records and the fact that
all manufacturers were building to the same
specifications; and regardless of which make of
record was purchased by the public, it could
be played on any phonograph.
The public is the only one that will decide
this issue; and it would not be surprising to us
to see all record manufacturers standardize once
more on their production-the same speed-
the same size center hole-et cetera-particu-
larly in the manufacture of popular records.
However, based on our analysis of the two new
speeds, 33% and 45 r.p.m., it is ~ur opinion that the
latter, 45 r.p.m., must be considered by the J- P_ Seeburg
Corporation.-Therefore, in order to protect our busi-
ness and your business in the years ahead, we have pro-
vided for this possibility as outlined below:
Select-O-Matic M I OOA cabinet with the 45
R.P.M. Select-O-Matic "100" mechanism-
ready to operate with all existing compo-
nents-including the Wall-O-Matic "100"
and speakers-of Seeburg Select-O-Matic
" 100" Music Systems .
for the playing of the 4 5 r_p.m _ record .-This mecha-
nism was demonstrated to all Seeburg distributors at
our distributor meeting on Friday, August 26, held at
the Belden Stratford Hotel in Chicago.
2 If and when the 4 5 r.p.m. record becomes a factor
to music operators (and it may never become a factor) ,
Seeburg, for a nominal cost to the operator, will re-
place the present 78 r.p.m. Select-O-Matic " 100" mecha-
nism with a 4 5 r.p.m_ Select-O-Matic " 100" mechanism.
-The 78 r.p .l1'\' is simply unbolted and removed from
the present M100A cabinet and the '4 5 r.p.m. " 100"
Select-O-Matic mechanism installed. - The entire
change requires less than five minut~s' time and the
operator's investment in the M100A w'ill not be jeop-
ardized - it will be protected.
3 The 45 r_p.m_ "100" Select-O-Matic mechanism has
been designed for the present Seeburg "100" Wall-O-
Matic-Model 3W1-so this is your assurance that if
and when in the years ahead should it ever be neces-
sary for you to use the 45 r.p.m. record-your invest-
ment in the Seeburg "100" Wall-O-Matic will not be
1 We have developed a Seeburg Select-O-Matic " 100" jeopardized-it will be protected_
We take this opportunity to express our confidence
and faith in the future of the music business and we
sincerely hope that this statement of policy on our
part will merit your continued support and coopera-
tion in the years ahead.
J. P_ SEEBURG CORPORATION
Chicago, Illinois
8
J. P. SEEBURG 'C ORPORATION
COIN MACHINE REVIEW