OCTOBER. 1949
For the Wrong That Needs Resistance ___ For
the Ca •• se TI.at Needs Assistance _ _ _ For the
F •• t •• re in the Dista •• ce - and the Good TI.at
It Ca •• Do!
PAUL W. BLACKFORD, Editor and Publisher
WALTER W. HURD, Executive Editor
LOUIS KARNOFSKY, Advertising Manager
LOS ANGELES 15
CHICAG O 1
NEW YORK 17
1115 Venice Boulevard
FItzroy 8269-FItzroy 7114
35 East Wacker Drive
CENtral 1-1112
441 Lexington Avenue
Murray Hill 2-5589
Industry Progress At High Lev"J
BUSINESS REVIEW ... Trade Signs Poinl Normal Demond;
All Divisions Shore In Advances
eptember brought a little more cautious
watching of bu in ess signs, because some
definite trends had appeared in August to
rever e th e much publ icised recession. The
most conservative expe rts on busines con-
ditions were sayi ng that October would be
the real test month, whether the rece sion
would set in again, or wh eth er the recovery
signs would hold and bu in ess level off at
a hi gh level.
The co in machine trade itself seemed
to be following the normal curve for th e
seaso n, with music seemin g to make th e
most vigorous effort toward a fall pickup.
The experts are now ca llin g the recession
flurry an " inven tory rece ion," due to
widespread cu tting of inve ntories sin ce last
year. This general red uct ion in buying hit
suppli ers in a ll industries; everybody was
cutti ng inven tori es.
Others call th e recession a "price reces-
sion ," because a genera l decline in prices
has wid espread effects, including curtail-
ment of .producti on in n1any industri es. A
(See BUSINESS REVIEW, Page 12)
by WALTER HURD
CHICAGO-Evidence of the fall pickup in the coin machine trade followed
a normal pattern for the season, with definite signs of increased activity
showin g up in the la t half of August. Distributors reported an increase in
dema\1d for machines and special interest in what wou ld appear in the way
fof Tie\v. 'machines. The coin machine picture as a who le indicates a normal
busil\Ws's l evel ~ 'gnd no ear ly fa ll signs of a boom stage in any type of machine.
totar
vol,Lime
bu iness at a hi gher postwar level in the Industry,
With :tJ!:e
. _
1
.
it appeaJ;s that future busin~s wi ll depend much on the salesmanship and
p,r omotional work of operators, distributors and manufacturers. All other
industries have come' to the point where qua lity in merchandi se and salesman-
ship in p lacing it are the thin gs that count, and the coin machine trade is in
much the same position.
The trade naturally hopes at this time fbr the appearance of orne new idea,
some new machine, that will initiate ,a boom , just as shuffieboard did more than
of
~
The Review Calendar ...
IMPOR.TANT DATES
• New Phone Number
Effective October 23rd
the Los Angeles phone numbers
of THE REVIEW will be
DUnkirk 4-8269 and DUnkirk 4-7114
Oct .
Oct .
Oct.
Oct.
Oct.
Oct.
Oct.
Oct.
Oct .
Oct.
Oct .
Oct.
Oct .
Oct.
1-2
1-31
2
2-8
-Loyalty Days .
- National Hunters' Month .
-World-Wide Communion .
-National Employ the Handicapped
W eek.
-Yom Kippur.
9 -Grandmothers Day .
9- I5-Fire Prevention Week .
12 -Col umbus Day .
15 -Sweetest Day.
24 -United Nations Day.
27 -Navy Day .
29 -National Apple Week Beg ins .
30 -Girl Scout Week Begins.
31
-Ha llowe'e n.
CONVENTIONS
PR. 7351
For Coin-operated Equipment,
Parts and Supplies
ul A. Laymon, Inc.
DISTRIBUTOR
1429-31 W. Pico
Oct. 24-26 -National Assn . of Popcorn Manufactur-
ers, ann ual co nvention, Palm er House,
Chicago .
Oct. 24-29 -International Assn. of Ice Cream Ma nu-
facturers, 45th annual co nvention , Los
Angeles .
Nov. 7-9 -National Assn. of Retail Ice Cream
Manufacturers, annual convention, Hol-
lenden Hotel, Cleveland.
Nov. 14-17-American Bottlers of C a rbonated Bev-
erages, annual conve nt ion , Detroit.
Nov. 27-30-National Automatic Merchand isi ng
Assn . , annual convention and exhibit,
Atl antic City, N. J.
Nov. 27-3<1- National Assn . of Amusement Parks,
Pools and Bea ches, annual convention
and exhibit, Sherman Hotel , Chicago.
OCTOBER, 1949
a year ago. But on the ea rly fall horizon
there was no sign of some new thin g that
wou ld start th e boom . But there were ex-
cellen t signs of renewed effort to keep th e
business going ahead at full pace.
On th e Indu stry front, th ere were also
good reports of increased activity by vari-
ous organizations and groups to support
public C!l uses that will increase public favor.
Some of th e music organizations are especi-
ally active in such programs and even manu-
facturing firms are settin g high exa mples
in public relations work. A summary of th e
(Turn Page)
• • • • • • • • • • • • • • • •
REPAIRS ond PARTS
Buy and Sell Slots
•
OVER 20 YEARS IN
SERVICING SLOTS
G. B. SAM
541 E. 32nd Street, Los Angeles 11, Cal.
ADams 7688
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