CANDY NOTES ...
•
Th e Roper
percentage of women than men ea t ra ndy
may ro me as a surprise to orne. This r e-
fers to th e hom e market though , 1:nci can-
not be of mu ch he lp to operators. , ,1 omen
do make up a good percentage of workers
in many typ es of fa ctori es but th e total
number is sa id to be dec linin g.
•
a ttll·day, Oct. 15 is Sweetest Da y for
th e ca ndy trade, mea nt to boost th e sa les
of box ca ndi es. Operators may not lik e th e
special day sin ce box sales to th e home are
sa id to dull th e appetite for ca ndy for a
few days. Th e re is a strong public ed uca-
tional ca mpaign back of Sweetest Day,
howeve r, whi ch hould help to build up
co nsum e r demand for all ca ndi es.
•
All employees of th e Curti ss Candy Co.
have bee n given polio insura nce policies,
up to 5,000 cove rage, whi ch protects th e
employee and every member of hi s fa mily
to that extent. The poli cy is part of th e
firm' s insura nce program , without ex tra
cost.
•
Salesmen who cover th e ca ndy trade
over th e country report th ere i a ge neral
feeling that ca ndy prices are lik ely to be
stabilized for so me month s.
•
Th e progr ess iv e National Can dy
Whol e alers Assn., many of its jobber
members also operating ca ndy vendors, has
pi cked New York for its nex t annual co n-
vention, and th e date te ntatively se t for
May 31-June 3.
•
Ca ndy manufa cturers have had reports
that union employees may a k for a wa ge
in crease soon. AFL has pointed out th e
ca ndy trade as one tha t has mad e profi ts
large enou gh in th e last year or so to in·
crease wages without raising pri ces.
•
Ma nufacture rs of ca ndy bars are taking
(Co ntin ued O n Page 33)
Competition In Cllndy Bllrs
Will Emphllsize Vendor Use
CHI CAG O- Early fall reports on th e
na tion al candy industry show a defi nite
sw ing into action for th e fall and winter
months. ManufactULers began th e usual
production prog ram in th e secon d half of
August and a complete repo rt would show
that every firm in the business has initiated
its own specia l activities towa rd bigger
sa les.
Competition is more apparent and eve ry
manufacturer and whol esaler recognizes
that the sellin g job will be bigger than
th e production end for th e next several
months. Th e industry in its organized
capacity is also laun chin g a new program
to in crease co nsum er use of ca ndy, marked
espec ially by a movie short to be shown
in th ea ters all over the co untry .
New packaging, new sp urs to sales staffs,
new bars and even lower pri ces are to be
see n in th e various reports that have come
from the ca ndy production areas of the
co untry. Th e unusually hot summ er se rved
to cut still more a na tional ca ndy pro-
duction and sa les rate that had already
been falling for several month s. But ca ndy
manufacturers here have ex pressed th e
finn co nvi ction that th e hot summ er is all
ove r now and th ey expect ·andy· co nsump-
ti on to show a decided rebound .
Bunte Bros. was one of th e ea rly firm s
to an noun ce a powerful promotion program
on a new bar, call ed On-D eck, and all
other manufacturer in this area also have
new promotional programs. J n other areas,
Me rckens Choco late Co., of Buffalo, was
one of th e first firms to repo rt a beavy new
production schedul e of three shifts in
beginning its f~ 1 program. Lamont, Co rli ss
& Co. announced so me new packaging
and a lso pr ice adjustments downward in
its program to boost reta il sa les. And many
other reports co uld be 1 isted.
Repo rts on candy bar sales a nd produc-
tion for the first ha lf of the year were
not enco uragi ng and th e manufacturin g in-
dustryis now making a grand effort to
recover and even su rpass th e 1948 sa les
reco rd. In thi s co mpetitive situation, vend-
in g machines are likely to receive more
co nsidera tion th a n ever, for sa les outlets
mea n mu ch to manufac turers at th e pre-
sent tim e.
Offi cial repo rts on ca nd y manufacture rs'
sales for the first six months of th e year,
recently issued, show a declining trend
in poundage that reached even th e bar
goo ds fi eld. P ercenta ge decline in bars for
th e first half, as co mpared with th e first
half of 1948, is put at 9 per cent, while
ale of all kinds of ca ndy declined about
8 per cent (poundage) in th e sa me period.
This is a real decl i ne that comes at a
time wh en some gains should be made in
can dy sales, based on pop ulation figures.
The situ ation will ca ll for carefu l ana lysis
of other sugar product ales, as th e year
passes, to determin e if oth er co mpetitive
produ cts are stea lin g the ca ndy market.
oft drinks had a heavy upsurge during
the summer, due to heat wave, and ice
cream also ga in ed. But th ese gains would
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SCHU,TTER CANDY DIVISION, St. Louis
32
COIN MACHINE REVIEW