not acco unt for the stea dy decline in
candy ales this ' year.
Bar goods sa les in Jun e did mak e a
sli!(ht gain over Jun e 1948, for the national
indu try, but the unu ually ho t summ er
checked thi s rate of gain in July and
Aligust, according to reports.
Operators of ca ndy vendors have shared
in the general decl in e in bar sales, and
have also had an added jolt from vacation
closings of plants and al so increases in
un employment in some areas. Estimates of
the increased drop in vendor sales thi s
summ er range from 10 to 30 per ce nt.
But recent repo rts indicate that fa ctory
employm en t will hold at a hi gh leve l,
hence operator are optimistic about fall
sales throu gh ve ndors.
The official reports on ca ndy sales co n·
tinue to emph asize regional differe nces,
and operators no doubt share in th ese
territorial variations. Survey reports on
candy vendors previously published in Til E
R EVIEW have pointed out some of these
Here the y are-exact ly wha t every can dy
variations, and how th ey may co rrespo nd
operator needs for sma II locations. They
t:le NG "
with general ca ndy sa les, but information
give you larger capacity at ha lf the p ri ce !
ava ilabl e i still in conclusive.
Durin g th e curren t year, ca ndy manu·
100 Bar " Candy·King"
facturers in th e Indi a na and Ohio area
50 Bar "Candy·King "
Larger " Package-King"
have actually reported a genera l increase in
candy sales over th e first six month s of
N ow you can vend candy ba rs, Klee nex and all othe r types of package
goods from all-aluminum, rust-pr oof. C onv eyor t ype " C a ndy-Kin g " and
last year. Manufacturers in th e Minnesota-
" Package-King ". All a re dou b le Locked, Natio na l Sl ug Protected.
orth Dakota-South Dakota-Nebraska area
You ' ll find many other money makers in fam o us " Silver-King" Big 6 Line
(West orth Ce ntral) also reported a gain
which include the following:
of about 17 per cent in the first six month s
" Hunter" BalJgum Vendor
over the same period last year. This, in a
"Target" Ballgum Vendo r
"Charm· Kin g" BalJgum Vendor
period wh en can dy sales over th e rest of
"Silver·King " 1c and 5c Bulk Vendors
th e nation has been declining at a rate of
"Hot·Nut" 1 c and 5c Bulk Vendors.
about 8 to 10 per cent.
A ll are made to receive Ic and 5c U. S o· fcreiqn coins. See your
Two other areas show only small de-
dealer or write for iIIu5tra~ed literatu re and full in formati on to
clines; ,24 California manufacturers report
an average regional decline of about 1 per
cent, while th e Michigan-Wisconsin area
repo rts an average decline of about 2 per
b22 Diversey Parkway
C hic a go 14. III.
cent.
The big Illinois manufacturing center
reported a general decl ine of about 21
sales on bars mean that bars find th eir way
one brand nam e in chew in g; gum; only
per cent for the first half of this year as
into lun ch pails and hence ve ndors in the
about 20 per ce nt of th e students sa id they
compared with 1948 ; Jun e sales were about
plants lose sa les. More rece ntly, operators
co nfine purchases chi efly to one brand of
7 per cent below Jun e 1948, but June
say plant cafeter ias, lun ch pail, etc., do
ca ndy bar.
marked up a ga in of 9 per cent over th e
not reduce vendor sa les.
•
The annual repo rt of th e National
month of May, showing that a pi ckup had
Confectioners Assn. , mail ed early in Sept.,
•
Nestle's chocolate bars will ge t a bi g
started-o nly to be interrupted by a very
national advertising plug during th e co m-
ha s a graph chart to show price fluctu a-
hot summer.
ing month s, the plan being schedul ed to
tion s in peanuts, eggs, cocoa, milk and
These percentage r eports are based on
reach more th an 120 million readers of
sugar, chi ef ingredients used in making
dollar volume and may be mislea ding to
candi es. Some price brea ks in in gredients
some extent because of lower prices durin g . magazin es and n ewspapers. Th e drive will
be aimed chi efly at th e yo uth market.
began to appear about mid-1948.
the current year. Th ese regional r eports
will raise many questions as to market
•
Total ca ndy production in th e U. S., on
•
The best guess is th a t th e heavy drive
and ale. For example, why the heavy
of commercial users of suga r will ca use a
pounda ge basis, wa s boosted by th e war,
decline in Illinois while Indiana and Ohio
halt in risin g pri ces of this ingredi ent,
reach ed a high peak in 1946, continu ed to
show remarkabl e gains.
in crease in dollar volume during 1947 and
although some market men still say that
As to rea ons why for ca ndy sales, th e
sugar will go hi ghe r. Promise of a bumper
1948 but tend ed to level off on poundage
cocoa bean crop in th e African Gold Coast
basis. Reports thUR far in 1949 indi cate
official govern men t report on 1948 points
region also seems likely to top th e recent
that a levelin g o/T in poundage is still
out that in the regions where the general
under wa y.
trade was showing heavy declines some
advan ces in chocola te prices. All this prom-
ises to prevent th e setting in of a move to
firms were makin g excellent gains in sales.
Candy manufacturers in th e BORton
Th e report points out that lower pri ce on
hik e ca ndy prices nex t winter. Cheaper
area were sa id to be very optim isti c about
sugar and chocolate will he lp to adjust
bar acco unted for th e chief ga ins. The
th e fall outlook for increase d hu siness.
ave ra ge bar price per pound this year was
so me candy prices to a lowe r level.
Firms used th e dull summ er months to
34 cent , while in May 1948 th e average
•
Financial papers r eported that Hershey
make sales plans for big action after Labor
price per lb. was 44 cents.
Chocolate showed an in crease in profit on
Day.
its business durin g the first half of th e
Much interest will center on reports for
ational Co nfectioners Assn . has a n-
yea r. Th e governm ent repo rt on chocolate
September and October. In Sept. 1948 bar
nounced th at its annllal co nvention in 1950
product sa les, in cluding choco late bars,
sales dro pped slightly below Sept. 1947,
will be held a t the Waldorf·Astoria, ew
for th e first six month of th e year showed
but the first nin e months of 1948 had hown
York City, whil e exhibits will be at the
a general gain of 5 per cent in bar sa les
a general decl in e of 21 per ce nt.
Grand Central Palace.
over 1947. October normally show a ga in
•
A survey cove rin g stude nts in high
Express Confidence In Candy
school s and coll eges in 29 states co mes up
of about 15 to 20 per cent over September.
with the informa tion that 78 per cent of
In October 1948 bar sa les dropp ed heav ily
WASHINGTON-At a time when ca ndy
from Oct. 1947. Th e declining trend had
th em rely on brand na mes in buying ca ndy
sal(8, in poundage and dollar volum e, are
apparently set in.
bars; about 20 per cent of th e Hudents
showing declines, Th e National Food Bro-
said convenien ce of th e store or out let wa s
kers Ass n. is approaching manufa cturers
the deciding point in buying ba rs; about
to tell th em that brokers ca n sell more
CANDY NOTES
80 per cent said th ey bou ght chewing gum
ca ndy.
( Co" ti" ued/rom. Page 32 )
on basis of brand nam e. A goo d majority
The organization ex presses full co nfi-
a hint from th e soft drink trade and put-
of the students said th ey liked more than
dence in ' candy and th e co ntinuan ce of
one bran.d and did not co nfin e th eir pur-
high co nsumer demand , " beca use th e fig-
tin g out more tak e-hom e packages of six
or 12 bars. Some operators in past years
chases to one particular brand of ca ndy
ures on ca ndy vo lum e show it is a pri-
bar. Th ey are inclin ed to sti ck more to
have sa id th at th e e promotions for hom e
mary commodity and one of th e lea ders."
3 New Ri9i1Speed
Money Makers!
Now Being Delivered by
·· SILVER-KING~~
"CAT~~~s
It
S ILVER-KING CORP.
'e
e
OCTOBER, J 949
33