Coin Machine Review (& Pacific ...)
Issue: 1947 December - Page 18
new 1948 models get increasing attention.
Agitation about the black market in new
cars also increases, and a recent grand jury
report in Detroit may bring the federal gov-
ernment into the picture. Chicago dealers
that do not sell at black market prices say
their backlog of orders will require three
years or more to fill at present rate of
delivery. One auto manufacturer has been
quoted as saying it will be 1950 or 1951
before customers can walk into a dealer's
showroom and get delivery on a new car
off the floor. The auto industry now ex·
pects to practically reach the goal of
5,000,000 cars and trucks in 1947 and some
have suggested that the 1948 market will
call for 9,000,000 cars, which the industry
will aim to produce. Use of more aluminum
in cars suggests a trend to lighter and
maybe smaller cars; also there is trend
to automatic transmissions.
CRED IT-Federal controls on install·
ment sales ended Nov. 1 and trends are be·
ing watched carefully to determine how the
public reacts to the situation. The removal
of credit controls was expected to add to
the inflationary movement. Retailing mag·
azine made a quick survey of stores in
several cities early in November to get
a picture of trends, and reports indicated
stores are using a wide range of credit
plans, some stores even selling on "nothing
down." Reports in Chicago indicated that
some dealers in "used" new cars were of-
fering liberal terms. In financial circles
there is a marked tendency to urge caution
on credit expansion and as early as Octo·
ber a tightening in business loans was reo
ported. Holiday trade is expected to boost
credit sales, and it will probably be the
end of January before it can be seen how
inflationary the end of credit controls may
be. Congress may consider restoring credit
controls. In the coin machine trade, finance
companies are reported to be growing more
cautious.
CONSTR UCTION-Building and con·
struction is expected to show a 10 to 15
per cent increase in 1948. Home building
has shown big gains in 1947 and commer·
cial and industrial building has maintained
a high rate ince the end of the war. Road
building and other public construction is
expected to be held in check as long as
industrial activity is at such high levels.
Public work will be started to pick up
noticeable slack in employment. Con-
struction of all kinds is one of the big
props of our present prosperity; higher
costs mean a much higher dollar volume
but the physical volume in 1947 is reported
to be about 10 per cent above the previous
vear.
EMPLOYMENT - All reports on em-
ployment continue favorable and the grand
total hovers around the popular goal of
"60,000,000 jobs." Since business and in-
dustrial activity are expected to hold
such high levels in 1948, unemployment
is not considered as a threat at the present
time.
FAR MER S-Farm employment is down
during the winter season and retail and
mail order firms are now catering to the
farmer for his business. As mentioned in
the introduction, wheat and corn are now
big factors in the general business picture.
EUROPE-Aid to Europe is now a big
issue before Congress and the nation and
the final plans will be a big factor in the
trends of business. The outlook is for
some general plan to aid Europe, since
both major parties have agreed that some-
thing must be done. The effect on busi-
ness of aid to Europe, running into billions,
will be to keep U. S. prices up.
EXPORTS-The sum of all reports on
export trade in general is that the trend
will be downward. Canada, an important
customer for coin machines, is faced with
the necessity of cutting imports from the
U. S. and a wide variety of products have
been mentioned. Official government reo
ports on export of coin machines for the
first eight months of the year showed total
sales for the period to amount to $3,485,000,
above the highest year of coin machine
exports before the war. Coin machine firms
in Chicago that do a regular export busi-
ness say they notice declines in some
countries. Developments in Canada are be-
ing watched since Canada consistently
heads the list for coin machine imports.
F R EIGHT - The Interstate Commerce
Commission began its scheduled hearings
in November and general expectation is
that rates for railroads will be increased al-
most as high as requested, if not the full
percentage. Hearings are expected to be
prolonged into January.
F OOD-The high cost of food is now
discussed in all business circles because the
average family is said to be spending such
an increased percentage of income for
rood that other goods are not being bought
at the usual rate. The outlook is that food
prices will continue to advance, and the ad-
vance is so serious that Congress is likely
to consider a number of plans to control
such prices.
GASO LINE-Gasoline demand was in-
creasing during the first half of November
and the nation's total stocks was 3,000,000
harrels below the same period a year ago.
Price increases on gas were reported from
the East and also in some Midwest sec-
tions. Gasoline allocations also started in
New Jersey and in New England early in
November . .
MANUFACTURING - Industrial pro·
S'e nsational Opportunity!
Brand New
BATTER- UP
ARCADE PITC H ING GAME FOR SALE
(Originally Priced at $2500)
duction on Nov. 1 had reached the highest
level since August 1945 and most repor~
suggest that the high level will continue.
Some reports suggest that output will level
off early in 1948. The holiday period is
expected to interrupt the high rate. Of·
ficial government reports for the first nine
months of 1947 put value of manufactured
goods at the rate of $165,000,000,000 a year.
Backlogs of orders in many industries
still keep factories running at full capacity.
Many manufacturers of vend.ing machines
reported they are not able to maintain a
II igh level of output, but operate inter-
mittently, due to materials and labor short-
ages. One estimate of amusement games
production in the Chicago area put out-
put at the rate of 4,000 games per week
in November. Manufacturers of bulk ven-
dors are maintaing a good level of output.
MONEY-Money ill circulation is show-
ing increases and is expected to increase
regularly until holiday trade is over. Finan·
cial papers reported signs of tightening busi-
ness credit in October and banking circles
generally are urging caution on credit as
a check to inflation. Business loans began
increasing in October and have gained
steadily, in spite of the caution. Official
report shows that bank deposits for the
first six months of the year declined. Total
hank deposits on June 30 amounted to
$154,000,000,000 and bank assets were still
higher. The total net public and private
debt is now said to be about $2,050 per
capita. Many reports are issued to show
what the dollar is worth at present. One
report put the dollar at 44 cents in August
1947, compared with a 100-cents dollar in
1913. Buying power of the average worker
is now said to be below 1939.
PROFITS - Profit and dividend levels
continue high, but most financial reporting
agencies say profit level is showing a
t.rend to decline due to increasing costs.
More than two billion dollars in dividends
were distributed to stockholders of 805
companies for the first nine months of the
year.
RETAIL TRADE-Retail sales showed
signs of slackening before the end of Oc-
tober and then holiday buying began its in-
fluence early in November. Trade for the
holiday season is expected to be the highest
in history in dollar volume. The holiday
trade usually cuts spending in some other
lines of business; in normal times coin
machine patronage begins to show a de-
cline about Dec. 15.
SURVEYS - Surveys are being used
more and more to show the trends in busi-
ness and also by individual firms to guide
sales plans. But surveys received a black
eye recently in Chicago, when the Univer-
sity of Chicago found more people saying
they had seen a certain advertisement be·
fore the ad had appeared in print than
after the ad had actually appeared in a
popular magazine. It was evidence of the
inaccurate statements people make in sur·
veys.
TAXES-Taxation wiJI be much in the
news for several months. The majority
party in Congress seems to have postponed
the federal tax bill until January, and
reports also suggest the trend will be to-
ward increasing excise taxes in 1948.
Our Price: $1250 f.o. b. Oakland
G rea t est money-ma king A rcad .. Mac hine. Should ea r n $1 50 or more per week!
Requ ires space 39x1 4 'xll' ceili ng .
For Complete Deta ils . WRITE . W IRE , PHONE !
MILLS SALES CO., LTD.
1640 • 18th Street
18
Phone: Highgate 4·0230
O a kla nd. Ca liforn ia
Expand
WITH NEW MACHINES
COIN MACHINE REVIEW
Agitation about the black market in new
cars also increases, and a recent grand jury
report in Detroit may bring the federal gov-
ernment into the picture. Chicago dealers
that do not sell at black market prices say
their backlog of orders will require three
years or more to fill at present rate of
delivery. One auto manufacturer has been
quoted as saying it will be 1950 or 1951
before customers can walk into a dealer's
showroom and get delivery on a new car
off the floor. The auto industry now ex·
pects to practically reach the goal of
5,000,000 cars and trucks in 1947 and some
have suggested that the 1948 market will
call for 9,000,000 cars, which the industry
will aim to produce. Use of more aluminum
in cars suggests a trend to lighter and
maybe smaller cars; also there is trend
to automatic transmissions.
CRED IT-Federal controls on install·
ment sales ended Nov. 1 and trends are be·
ing watched carefully to determine how the
public reacts to the situation. The removal
of credit controls was expected to add to
the inflationary movement. Retailing mag·
azine made a quick survey of stores in
several cities early in November to get
a picture of trends, and reports indicated
stores are using a wide range of credit
plans, some stores even selling on "nothing
down." Reports in Chicago indicated that
some dealers in "used" new cars were of-
fering liberal terms. In financial circles
there is a marked tendency to urge caution
on credit expansion and as early as Octo·
ber a tightening in business loans was reo
ported. Holiday trade is expected to boost
credit sales, and it will probably be the
end of January before it can be seen how
inflationary the end of credit controls may
be. Congress may consider restoring credit
controls. In the coin machine trade, finance
companies are reported to be growing more
cautious.
CONSTR UCTION-Building and con·
struction is expected to show a 10 to 15
per cent increase in 1948. Home building
has shown big gains in 1947 and commer·
cial and industrial building has maintained
a high rate ince the end of the war. Road
building and other public construction is
expected to be held in check as long as
industrial activity is at such high levels.
Public work will be started to pick up
noticeable slack in employment. Con-
struction of all kinds is one of the big
props of our present prosperity; higher
costs mean a much higher dollar volume
but the physical volume in 1947 is reported
to be about 10 per cent above the previous
vear.
EMPLOYMENT - All reports on em-
ployment continue favorable and the grand
total hovers around the popular goal of
"60,000,000 jobs." Since business and in-
dustrial activity are expected to hold
such high levels in 1948, unemployment
is not considered as a threat at the present
time.
FAR MER S-Farm employment is down
during the winter season and retail and
mail order firms are now catering to the
farmer for his business. As mentioned in
the introduction, wheat and corn are now
big factors in the general business picture.
EUROPE-Aid to Europe is now a big
issue before Congress and the nation and
the final plans will be a big factor in the
trends of business. The outlook is for
some general plan to aid Europe, since
both major parties have agreed that some-
thing must be done. The effect on busi-
ness of aid to Europe, running into billions,
will be to keep U. S. prices up.
EXPORTS-The sum of all reports on
export trade in general is that the trend
will be downward. Canada, an important
customer for coin machines, is faced with
the necessity of cutting imports from the
U. S. and a wide variety of products have
been mentioned. Official government reo
ports on export of coin machines for the
first eight months of the year showed total
sales for the period to amount to $3,485,000,
above the highest year of coin machine
exports before the war. Coin machine firms
in Chicago that do a regular export busi-
ness say they notice declines in some
countries. Developments in Canada are be-
ing watched since Canada consistently
heads the list for coin machine imports.
F R EIGHT - The Interstate Commerce
Commission began its scheduled hearings
in November and general expectation is
that rates for railroads will be increased al-
most as high as requested, if not the full
percentage. Hearings are expected to be
prolonged into January.
F OOD-The high cost of food is now
discussed in all business circles because the
average family is said to be spending such
an increased percentage of income for
rood that other goods are not being bought
at the usual rate. The outlook is that food
prices will continue to advance, and the ad-
vance is so serious that Congress is likely
to consider a number of plans to control
such prices.
GASO LINE-Gasoline demand was in-
creasing during the first half of November
and the nation's total stocks was 3,000,000
harrels below the same period a year ago.
Price increases on gas were reported from
the East and also in some Midwest sec-
tions. Gasoline allocations also started in
New Jersey and in New England early in
November . .
MANUFACTURING - Industrial pro·
S'e nsational Opportunity!
Brand New
BATTER- UP
ARCADE PITC H ING GAME FOR SALE
(Originally Priced at $2500)
duction on Nov. 1 had reached the highest
level since August 1945 and most repor~
suggest that the high level will continue.
Some reports suggest that output will level
off early in 1948. The holiday period is
expected to interrupt the high rate. Of·
ficial government reports for the first nine
months of 1947 put value of manufactured
goods at the rate of $165,000,000,000 a year.
Backlogs of orders in many industries
still keep factories running at full capacity.
Many manufacturers of vend.ing machines
reported they are not able to maintain a
II igh level of output, but operate inter-
mittently, due to materials and labor short-
ages. One estimate of amusement games
production in the Chicago area put out-
put at the rate of 4,000 games per week
in November. Manufacturers of bulk ven-
dors are maintaing a good level of output.
MONEY-Money ill circulation is show-
ing increases and is expected to increase
regularly until holiday trade is over. Finan·
cial papers reported signs of tightening busi-
ness credit in October and banking circles
generally are urging caution on credit as
a check to inflation. Business loans began
increasing in October and have gained
steadily, in spite of the caution. Official
report shows that bank deposits for the
first six months of the year declined. Total
hank deposits on June 30 amounted to
$154,000,000,000 and bank assets were still
higher. The total net public and private
debt is now said to be about $2,050 per
capita. Many reports are issued to show
what the dollar is worth at present. One
report put the dollar at 44 cents in August
1947, compared with a 100-cents dollar in
1913. Buying power of the average worker
is now said to be below 1939.
PROFITS - Profit and dividend levels
continue high, but most financial reporting
agencies say profit level is showing a
t.rend to decline due to increasing costs.
More than two billion dollars in dividends
were distributed to stockholders of 805
companies for the first nine months of the
year.
RETAIL TRADE-Retail sales showed
signs of slackening before the end of Oc-
tober and then holiday buying began its in-
fluence early in November. Trade for the
holiday season is expected to be the highest
in history in dollar volume. The holiday
trade usually cuts spending in some other
lines of business; in normal times coin
machine patronage begins to show a de-
cline about Dec. 15.
SURVEYS - Surveys are being used
more and more to show the trends in busi-
ness and also by individual firms to guide
sales plans. But surveys received a black
eye recently in Chicago, when the Univer-
sity of Chicago found more people saying
they had seen a certain advertisement be·
fore the ad had appeared in print than
after the ad had actually appeared in a
popular magazine. It was evidence of the
inaccurate statements people make in sur·
veys.
TAXES-Taxation wiJI be much in the
news for several months. The majority
party in Congress seems to have postponed
the federal tax bill until January, and
reports also suggest the trend will be to-
ward increasing excise taxes in 1948.
Our Price: $1250 f.o. b. Oakland
G rea t est money-ma king A rcad .. Mac hine. Should ea r n $1 50 or more per week!
Requ ires space 39x1 4 'xll' ceili ng .
For Complete Deta ils . WRITE . W IRE , PHONE !
MILLS SALES CO., LTD.
1640 • 18th Street
18
Phone: Highgate 4·0230
O a kla nd. Ca liforn ia
Expand
WITH NEW MACHINES
COIN MACHINE REVIEW
Future scanning projects are planned by the International Arcade Museum Library (IAML).