actlvll1es, trade journal write-ups, etc_, go
a long way in co nvincing th e owner that
the operator is the logical man to install
equipm ent in his place of business_
Regardless of whether a sales kit foll ows
i,
••
of photo graphs or letters, it can be of in-
estimable valu e in buildin g presti ge and
winnin g respect for the opera tor a nd th e
Industry.
But a kit ca nnot do the job by itself.
It still takes a fl esh-and-blood salesman to
sow the harv~st and sew up the location.
.h, li." ,.gg""d ' 00" ,"
j~
"d.,
11
,
'U HERCULOCK*
_______ for Coin-Box Security
BUSINESS REVIEW
•
(Continued fro lit Page 9)
th at business in 1948 will be ·susta ined at
hi gh levels, but a t th e sa me time th e strain
on the nation al economy in creases with each
passing day.
Th e man in the street looks at th e situ -
ation and he feels that "all that goes u p
must com e down" a nd there is general
acceptance of the vi ew th at a crash must
come some tim e. But voters in the recent
off-year election s see med to show no desire
to check spendin g. In Chica go a whole list
of city expenditures were vo ted, knowin g
th at it meant more taxes.
A widespread feelin g developed amon g
th e people during th e war th at governmen t
monev is a big toni c to business and th M
tax money circulates much fa ster th an
money th at goes into th e banks, etc. Bu i-
ness lea ders give much credit to the 37
hillion dollars which th e fe deral govern -
ment is spendin g thi s yea r, and even th e
two billion doll ars recentl y paid to ,-ett'-
rans had a marked influ ence on trade.
Brginnin g in November , busin ess and
th e country will be subjected for many
month s to politi cal agitation of all kinds.
Added to the political scene is the ap-
proach of a na tional election in 1948. T ax
re duction and oth er important questions
will be before Congress and th e chi e f
point in dec idin g all issues will be th al
of lIellin g votes next ove mber. P oliti ca l
agit ati on always effects business but mOS I
lea ders do not think th e govern IlI cn I ca n
stop Ih e present infl a tionary tid e, al-
Ih ou!!h governm ent controls may be tri ed
again_
In the midst of all thi s business surgc
IIpward , th e Coin Machine Industry is
prosperou and yet it has bee n ca ught hy
som e very tough problems.
Opera tors of coin machines of all types
have bee n hard hit by th e fact th at, ill
a time of ri sin g prices, th ey ca n ha rdl y
in erease their prices to th e publi c beca usc
of th e mecha ni cal limits of th eir machin es.
Th e Il1U ic divi sion is tryin g hard to I T-
medy thi s situ ation and is makin g so me
progress. Recently, it appea rs th at operato rs
of cand y machin es may be hard pressed
to get more money for th eir produ ct, du e
10 th e chocola te situa tion.
Operators are also hit by th e gene ral
ill c rease~ in costs, in cludin g th e cost of
li vin g, and thi s shows up in buyin g fewer
lI ew machin es.
In lookin g ahea d to 1948, th e manufuc-
fIlrers of vendin /! machin es show 11I0st
promise of makin g bi g ga ins within the
yea r. Dela yed for two yea rs after th e cnd
of the war by materi als shortages, ma nu-
f acturers of vendors are now reported to
he rea dy to surge ahea d in th e new yea r.
If inflation a nd pri ces continue to climb,
operators will be pressed still more to
find ways to in crease th eir pri ces to th e
public.
• ••
and Prompt Delivery
ILCO HERCULOCKS on your coin boxes are a
"Hands- off Sign " to sneak thieves.
ILCO HERCULOCKS are pick-resisting, shock-resisting. They
safeguard your "take" till collection time, then "give" instantly and
easily at the turn of the right key. Plan now to give your coin boxes
tight-fisted protection that pays off by using HERCULOCKS in all
your new or change-over lock installations.
Cylindrical locks available in a variety of shapes, styles, and cam
sizes - -keyed individually or in groups. Write for free, descriptive
catalog.
C · 10
~
No. 4750 Improved Hercu-
lock - Maximum pick-
resisting design. "Shark-
tooth" key-way. Double-
sided key. Wrench proof
cylinder. Extra heavy spur
washer, retaining screw,
and key. Cam movement
90 degrees. Thousands of
key changes_
~
~
No. 408 2 S Cabinet L o ck 5 Pin
tumbler type. Solid Brass Cylinder.
Cam movement 90 degrees. A high
quality lock that insures safety and
protectio n. An ILCO pick-resisting
lock. Thousands of key changes.
No. 4010B Coin Machine and Cabinet
Lock. Disc tumbler type. Die cast cylin-
der. 90 degrees cam movem ent. A strong,
secure lock for vending machines.
*Trade mark registered
CAL L THE S E BRA N C H 0 F F ICE S FOR PRO M P T
O
AT T
ENTI O
N TO YOUR
L C K REP LAC E MEN T NEE D S
A d~gest ?f so.me 0[ , th e. curre ~t reports NEW YORK 25 Warren St . • CHICAGO 555 West"Rane/of "St . • DETROIT
on major POllltS 111 th e busllless plcture are
'
, p ,
as follow s:
2109 Cass Ave. • PHILADELPHIA, 508 Commerce St. • BALTIMORE, 611 N.
AUTOMOBILES - Announcement of Eutnw St . • LOS ANGELES, 406 Wall St . • SAN FRANCISCO, 121 Secane/ St.
DECEMBER, 1947
,7-