Coin Machine Review (& Pacific ...)
Issue: 1947 April - Page 77
Special Events Call for Special
Merchandising by Phono Operator
•
The retail confectioner doesn't wait until
three days before Valentine's Day to pur-
chase a supply of candy, cards, etc. The toy
departments order their stock well in ad-
vance of Christmas. Long before Thanks-
giving, the meat dealer has arranged for a
full array of gobblers, and before November
is very far advanced, he is ready for exten-
sive sale of the winged birds.
Good merchandising means not only do-
ing a bang-up selling job but having the
foresight to order commodities sufficiently
in advance so that supplies will be on hand
when demand arises.
A phonograph operator is a merchandiser
too. He sells music, and the basis of his
busine88 is records. To many an operator
special events mean little. Except for Christ-
mas, he makes no particular effort to cap-
italize on his product. And if he does decide
to give the other holidays a needling whirl,
it is usually on impulse; he makes the
record-buying rounds several days prior to
the event when choice numbers have been
considerably whittled.
There are certain tunes which are peren-
nials for certain occasions. They will draw
good play in 1947 and in 1957. A stock of
these year-after-yesr repeaters, filed syste-
matically, will not only dissolve the oper-
ator's frantic last-minute efforts tOJrocure
them, but assure him of a substanti return
without additional investment.
What are the principal special events and
what records can be called "perennials?"
Let's start off with the first day of the
year: New Year's. A long-time favorite
which will groove out a stesdy play best
is Auld Lang Sme.
Next on the calendar is Lincoln's Birth·
day. The martial and patriotic take preC&-
dence, as they do on Washington's Birthday,
Decoration Day, Independence Day, and
Armistice Day. Listed below are some flat-
ter titles which are apropos for any 0 the
above days:
You're a Grand Old Flas.
Stars and Stripes Forever.
Anchors Aweigh.
Yankee Doodle Boy.
Semper Fid.elis.
On Parade.
Marching Through Georgia.
The Leathernecks March.
On the Alert.
U. S. Field ArtiUery March.
Any song with a love theme will rate
interest on Valentine's Day but there are
certain ditties which, on the basis of past
performance, have proved exceptionally
popular:
It Might as Well Be Spring.
Can't Help Lovin' That Man.
Linger in My Arms a Little Longer, Baby.
Who Do You Love, I Hope.
You Call It Madness But I Call It Love.
Pm Gettin' Sentimental Over You.
And Then It's Heaven.
You Keep Coming Back Like a Song.
Everybody Kiss Your Sweetheart.
I Love You (For Sentimental Reasons).
You Are Everything to Me.
Why Did I Have to Fall in Lovl! With
You.
,
1/ This Isn't Love.
The Saint who drove the snakes out of
Ireland can help drive coins into your
chutes on St. Patrick's Day. To the stand·
ard year·in year-out favorites has been
added a melodic newcomer, How Are
ThiTl.8s in Glocca Morra. Irish coin·catchers
include:
Peg 0' My Heart.
When Irish Eyes Are Smiling.
My Wild Irish Rose.
Mother M achree.
Where the River Shannon Flows.
Believe Me If AU Those Endearing
Young Charms.
Little Bit 0/ Heaven.
Easter Parade is synonymous with that
holiday. It's the Number One piece for
phonos with nary a close second. For cer-
tain type .locations Ave Maria will also
draw well.
Locations near labor organizations will
like Song of the Plains-especially if it is
done in the deep baritone of Paul Robeson
-on Labor Day.
Thanksgiving should bring forth hymns
and songs extolling our country. Two of
the ranking numbers are America the Beau· .
ti/ul and God Bless America. Frank Sina-
tra's rendition of The House I Live In is
especially appropriate.
Most operators have a pretty good reper-
toire of Christmas songs. The sensation of
the 1946 holiday, the King Cole version of
the Xmas Song, has won a place in the all-
time Hall of Fame and is an annual "must"
from here on out. Yuletide faves include:
White Christmas.
Silent Night.
The First Noel.
Ji1l8le Bells.
Santa Claus Is Comi~ to Town.
Winter Wonderland.
It Came Upon the Midnight Clear.
That Christmas Feeling.
Christmas Island.
Here is a suggestion for building up an
inventory of clicky winners: If you have
not already started • "special event" file,
the above listings can be employed as a
guide. Use your own good judgment to
add to these selections, checking your
play meter closely. By the time the same
holiday rolls around next year, you will
know which numbers will garner highest
gross and you can load your machines
accordingly.
$2,000,000 Loan to Aireon
KANSAS CITY-Following approval of
a two million dollar loan by the Reconstruc-
tion Finance Corp., Aireon Mfg. Co. has
opened its production facilities full blast to
unlog back-orders totaling eight million dol-
lars.
Newly elected president Harold L. Pear-
son, who succeeds R. C. Walker, is forl)ler
vice· president and treasurer of Montgomery
Ward & Co. Walker will remain on the
company's board of directors.
Circulating Cash
In Sharp Decline
WASHINGTON -A Federal Reserve
Board report reveals that money in circula-
tion has shrunk nearly $900,000,000 since
Christmas Eve. Considerable significance is
attached to this drop, the biggest ever to
occur in a similar period. Government
officials state ·that the decline may be merely
seasonal, but that it may also indicate that
people are drawing on the cash savings to
meet rising living costs.
The report also showed that the volume
of circulating bills and coins has declined
another $104,000,000.
Officials are said to be watching this
trend in order to learn its meaning.
Mangan in Florida
PALM BEACH - While in Florida,
where he called on local coinmen, JameS
T. Mangan, director of CMfs Public Re-
lations Bureau, W8S' invited to join the
Artists and Writers New York Club which'
was in conclave here.
Narrow Escape
MILWAUKEE-Lady Luck smiled her
benevolent best at Fred Pease when his
car tangled with another in Clintonville,
Wis. and he escaped without serious in-
jury.
CO/.H .
MACHIHI
1t1V11W
77
FOIt
A,.lt/L
1947
Merchandising by Phono Operator
•
The retail confectioner doesn't wait until
three days before Valentine's Day to pur-
chase a supply of candy, cards, etc. The toy
departments order their stock well in ad-
vance of Christmas. Long before Thanks-
giving, the meat dealer has arranged for a
full array of gobblers, and before November
is very far advanced, he is ready for exten-
sive sale of the winged birds.
Good merchandising means not only do-
ing a bang-up selling job but having the
foresight to order commodities sufficiently
in advance so that supplies will be on hand
when demand arises.
A phonograph operator is a merchandiser
too. He sells music, and the basis of his
busine88 is records. To many an operator
special events mean little. Except for Christ-
mas, he makes no particular effort to cap-
italize on his product. And if he does decide
to give the other holidays a needling whirl,
it is usually on impulse; he makes the
record-buying rounds several days prior to
the event when choice numbers have been
considerably whittled.
There are certain tunes which are peren-
nials for certain occasions. They will draw
good play in 1947 and in 1957. A stock of
these year-after-yesr repeaters, filed syste-
matically, will not only dissolve the oper-
ator's frantic last-minute efforts tOJrocure
them, but assure him of a substanti return
without additional investment.
What are the principal special events and
what records can be called "perennials?"
Let's start off with the first day of the
year: New Year's. A long-time favorite
which will groove out a stesdy play best
is Auld Lang Sme.
Next on the calendar is Lincoln's Birth·
day. The martial and patriotic take preC&-
dence, as they do on Washington's Birthday,
Decoration Day, Independence Day, and
Armistice Day. Listed below are some flat-
ter titles which are apropos for any 0 the
above days:
You're a Grand Old Flas.
Stars and Stripes Forever.
Anchors Aweigh.
Yankee Doodle Boy.
Semper Fid.elis.
On Parade.
Marching Through Georgia.
The Leathernecks March.
On the Alert.
U. S. Field ArtiUery March.
Any song with a love theme will rate
interest on Valentine's Day but there are
certain ditties which, on the basis of past
performance, have proved exceptionally
popular:
It Might as Well Be Spring.
Can't Help Lovin' That Man.
Linger in My Arms a Little Longer, Baby.
Who Do You Love, I Hope.
You Call It Madness But I Call It Love.
Pm Gettin' Sentimental Over You.
And Then It's Heaven.
You Keep Coming Back Like a Song.
Everybody Kiss Your Sweetheart.
I Love You (For Sentimental Reasons).
You Are Everything to Me.
Why Did I Have to Fall in Lovl! With
You.
,
1/ This Isn't Love.
The Saint who drove the snakes out of
Ireland can help drive coins into your
chutes on St. Patrick's Day. To the stand·
ard year·in year-out favorites has been
added a melodic newcomer, How Are
ThiTl.8s in Glocca Morra. Irish coin·catchers
include:
Peg 0' My Heart.
When Irish Eyes Are Smiling.
My Wild Irish Rose.
Mother M achree.
Where the River Shannon Flows.
Believe Me If AU Those Endearing
Young Charms.
Little Bit 0/ Heaven.
Easter Parade is synonymous with that
holiday. It's the Number One piece for
phonos with nary a close second. For cer-
tain type .locations Ave Maria will also
draw well.
Locations near labor organizations will
like Song of the Plains-especially if it is
done in the deep baritone of Paul Robeson
-on Labor Day.
Thanksgiving should bring forth hymns
and songs extolling our country. Two of
the ranking numbers are America the Beau· .
ti/ul and God Bless America. Frank Sina-
tra's rendition of The House I Live In is
especially appropriate.
Most operators have a pretty good reper-
toire of Christmas songs. The sensation of
the 1946 holiday, the King Cole version of
the Xmas Song, has won a place in the all-
time Hall of Fame and is an annual "must"
from here on out. Yuletide faves include:
White Christmas.
Silent Night.
The First Noel.
Ji1l8le Bells.
Santa Claus Is Comi~ to Town.
Winter Wonderland.
It Came Upon the Midnight Clear.
That Christmas Feeling.
Christmas Island.
Here is a suggestion for building up an
inventory of clicky winners: If you have
not already started • "special event" file,
the above listings can be employed as a
guide. Use your own good judgment to
add to these selections, checking your
play meter closely. By the time the same
holiday rolls around next year, you will
know which numbers will garner highest
gross and you can load your machines
accordingly.
$2,000,000 Loan to Aireon
KANSAS CITY-Following approval of
a two million dollar loan by the Reconstruc-
tion Finance Corp., Aireon Mfg. Co. has
opened its production facilities full blast to
unlog back-orders totaling eight million dol-
lars.
Newly elected president Harold L. Pear-
son, who succeeds R. C. Walker, is forl)ler
vice· president and treasurer of Montgomery
Ward & Co. Walker will remain on the
company's board of directors.
Circulating Cash
In Sharp Decline
WASHINGTON -A Federal Reserve
Board report reveals that money in circula-
tion has shrunk nearly $900,000,000 since
Christmas Eve. Considerable significance is
attached to this drop, the biggest ever to
occur in a similar period. Government
officials state ·that the decline may be merely
seasonal, but that it may also indicate that
people are drawing on the cash savings to
meet rising living costs.
The report also showed that the volume
of circulating bills and coins has declined
another $104,000,000.
Officials are said to be watching this
trend in order to learn its meaning.
Mangan in Florida
PALM BEACH - While in Florida,
where he called on local coinmen, JameS
T. Mangan, director of CMfs Public Re-
lations Bureau, W8S' invited to join the
Artists and Writers New York Club which'
was in conclave here.
Narrow Escape
MILWAUKEE-Lady Luck smiled her
benevolent best at Fred Pease when his
car tangled with another in Clintonville,
Wis. and he escaped without serious in-
jury.
CO/.H .
MACHIHI
1t1V11W
77
FOIt
A,.lt/L
1947
Future scanning projects are planned by the International Arcade Museum Library (IAML).