Coin Machine Review (& Pacific ...)

Issue: 1947 April

Special Events Call for Special
Merchandising by Phono Operator

The retail confectioner doesn't wait until
three days before Valentine's Day to pur-
chase a supply of candy, cards, etc. The toy
departments order their stock well in ad-
vance of Christmas. Long before Thanks-
giving, the meat dealer has arranged for a
full array of gobblers, and before November
is very far advanced, he is ready for exten-
sive sale of the winged birds.
Good merchandising means not only do-
ing a bang-up selling job but having the
foresight to order commodities sufficiently
in advance so that supplies will be on hand
when demand arises.
A phonograph operator is a merchandiser
too. He sells music, and the basis of his
busine88 is records. To many an operator
special events mean little. Except for Christ-
mas, he makes no particular effort to cap-
italize on his product. And if he does decide
to give the other holidays a needling whirl,
it is usually on impulse; he makes the
record-buying rounds several days prior to
the event when choice numbers have been
considerably whittled.
There are certain tunes which are peren-
nials for certain occasions. They will draw
good play in 1947 and in 1957. A stock of
these year-after-yesr repeaters, filed syste-
matically, will not only dissolve the oper-
ator's frantic last-minute efforts tOJrocure
them, but assure him of a substanti return
without additional investment.
What are the principal special events and
what records can be called "perennials?"
Let's start off with the first day of the
year: New Year's. A long-time favorite
which will groove out a stesdy play best
is Auld Lang Sme.
Next on the calendar is Lincoln's Birth·
day. The martial and patriotic take preC&-
dence, as they do on Washington's Birthday,
Decoration Day, Independence Day, and
Armistice Day. Listed below are some flat-
ter titles which are apropos for any 0 the
above days:
You're a Grand Old Flas.
Stars and Stripes Forever.
Anchors Aweigh.
Yankee Doodle Boy.
Semper Fid.elis.
On Parade.
Marching Through Georgia.
The Leathernecks March.
On the Alert.
U. S. Field ArtiUery March.
Any song with a love theme will rate
interest on Valentine's Day but there are
certain ditties which, on the basis of past
performance, have proved exceptionally
popular:
It Might as Well Be Spring.
Can't Help Lovin' That Man.
Linger in My Arms a Little Longer, Baby.
Who Do You Love, I Hope.
You Call It Madness But I Call It Love.
Pm Gettin' Sentimental Over You.
And Then It's Heaven.
You Keep Coming Back Like a Song.
Everybody Kiss Your Sweetheart.
I Love You (For Sentimental Reasons).
You Are Everything to Me.
Why Did I Have to Fall in Lovl! With
You.
,
1/ This Isn't Love.
The Saint who drove the snakes out of
Ireland can help drive coins into your
chutes on St. Patrick's Day. To the stand·
ard year·in year-out favorites has been
added a melodic newcomer, How Are
ThiTl.8s in Glocca Morra. Irish coin·catchers
include:
Peg 0' My Heart.
When Irish Eyes Are Smiling.
My Wild Irish Rose.
Mother M achree.
Where the River Shannon Flows.
Believe Me If AU Those Endearing
Young Charms.
Little Bit 0/ Heaven.
Easter Parade is synonymous with that
holiday. It's the Number One piece for
phonos with nary a close second. For cer-
tain type .locations Ave Maria will also
draw well.
Locations near labor organizations will
like Song of the Plains-especially if it is
done in the deep baritone of Paul Robeson
-on Labor Day.
Thanksgiving should bring forth hymns
and songs extolling our country. Two of
the ranking numbers are America the Beau· .
ti/ul and God Bless America. Frank Sina-
tra's rendition of The House I Live In is
especially appropriate.
Most operators have a pretty good reper-
toire of Christmas songs. The sensation of
the 1946 holiday, the King Cole version of
the Xmas Song, has won a place in the all-
time Hall of Fame and is an annual "must"
from here on out. Yuletide faves include:
White Christmas.
Silent Night.
The First Noel.
Ji1l8le Bells.
Santa Claus Is Comi~ to Town.
Winter Wonderland.
It Came Upon the Midnight Clear.
That Christmas Feeling.
Christmas Island.
Here is a suggestion for building up an
inventory of clicky winners: If you have
not already started • "special event" file,
the above listings can be employed as a
guide. Use your own good judgment to
add to these selections, checking your
play meter closely. By the time the same
holiday rolls around next year, you will
know which numbers will garner highest
gross and you can load your machines
accordingly.
$2,000,000 Loan to Aireon
KANSAS CITY-Following approval of
a two million dollar loan by the Reconstruc-
tion Finance Corp., Aireon Mfg. Co. has
opened its production facilities full blast to
unlog back-orders totaling eight million dol-
lars.
Newly elected president Harold L. Pear-
son, who succeeds R. C. Walker, is forl)ler
vice· president and treasurer of Montgomery
Ward & Co. Walker will remain on the
company's board of directors.
Circulating Cash
In Sharp Decline
WASHINGTON -A Federal Reserve
Board report reveals that money in circula-
tion has shrunk nearly $900,000,000 since
Christmas Eve. Considerable significance is
attached to this drop, the biggest ever to
occur in a similar period. Government
officials state ·that the decline may be merely
seasonal, but that it may also indicate that
people are drawing on the cash savings to
meet rising living costs.
The report also showed that the volume
of circulating bills and coins has declined
another $104,000,000.
Officials are said to be watching this
trend in order to learn its meaning.
Mangan in Florida
PALM BEACH - While in Florida,
where he called on local coinmen, JameS
T. Mangan, director of CMfs Public Re-
lations Bureau, W8S' invited to join the
Artists and Writers New York Club which'
was in conclave here.
Narrow Escape
MILWAUKEE-Lady Luck smiled her
benevolent best at Fred Pease when his
car tangled with another in Clintonville,
Wis. and he escaped without serious in-
jury.
CO/.H .
MACHIHI
1t1V11W
77
FOIt
A,.lt/L
1947
r-~~~~---~~~---~~--~~~~~~~~~~~~~~~~~~---~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~--
New Agency System
for "Electro"
NEWARK, N. J.-A new system for dis-
tribution of Electro, the cigarette vending
industry's first electric machine, h~ been
announced by Mario Caruso, pteiridi!nt of
C-Eight Laboratories, who manufacture
the vendor.
Distribution centers will be patterned
after automobile agencies, with machines
and parts being stocked and 'technical ad-
vice and service made available. Purpose
is to establish a closer relationship between
manufacturer and operator and to eliminate
duplication of sales efforts.
Chicago has be'en designated as Electro's
first regional agency. Seven Gther centers
will be established during the remainder
of 1947, with others to be openM as silles
volume increases.
Complete Stock of Slots
At Automatic Games Co.
When Harold's Club in Reno wants new machines it wants 'em right now, and Dan King III,
Pace Western representative, is the boy who sees that they get 'em. Dan flew the above ship-
ment up to Reno in his own plane. Shown in the picture are Ray Smith, Jr.; Raymond Smith,
Sr.; George Barnet, of Harold's Club, and Pilot Sales Representative Dan King. King expects
to open branch offices in Reno and Las Vegas soon to care for the Pace customers in that
territory.
COIH
MACHIHE
/lf~/EW
78
'0/1
AI'/l/L
"47
The Midwest is becoming more smoke
restriction conscious in an attempt to reduce
the fire hazard caused by careless puffers.
In Alron the city council passed a bill pro-
hibiting smoking in any local store, work-
shop, factory, warehouse, or other business
house. Violators are suhject to $50 fines.
The Cleveland city council is working on
a similar measure, adding theatres to the
list. In ,Efanston (nl.) , retail stotes are
sprouting "No Smoking" signs in compli·
ance with an ordet issued by the city's
fire chief. Indianapolis extended the for-
bidden territory to hotels, hospitals, nursing
homes, rooming houses and dormitories,
and appended a $300 fine for violations.
H9spital heads are opposing the ordinance,
claiming that smoking is a monotony·break-
ing source of pleasure for patients and also
has a "therapeutical value" for steady
smokers.
A man who ignored the "NS" sign on an
IRT subway platform in the Bronx was
hailed into court and presented a novel
defense in the fgrm of a poem. The magis-
tra te replied in kind:
"Your poem is fine.
It's quite a line;
Next time heed 'No Smoking' sign,
The verdict is $2 fine."
Cigarette thieves haven't got their shingle
out but they're still doing business. In San
Francisco hijackers grabbed a truck and
trailer loaded with 500 cases of smokes
valued at $50,000._ Robbers broke into a
warehouse in Huntington, W. Va., and made
off with $4,500 worth of un smoked butts.
In Camden a cigarette vender was vic-
timized when 6,050 packs were taken from
his truck. To add theft to theft, the packs
were stuffed with pennies, ready to go on
location, when they were pilfered. The
penny bonus totaled $121.
Cigar venders serving the New York area
who may have wondered about a recent
shortage are wondering no longer. A truck,
containing a half million stogies, en route to
the big city, hit a cow on a Florida road.
The truck turned over and burned. Contents
were ashed. Experts on mammalry are
cliecking to see if the animal is a distant
relative of one owned by a certain Mrs.
O'leary in Chicago.
Fag Ends--Thanks to a chemical treat-
ment for weed control, Georgia produced
its most valuable crop last year ..•. Statis-
tically speaking: 150,000 packs of cigarettes
were among the cargo of Admiral Byrd's
Antarctic eXjledition--enough to, last five
months ...• The glow of a lighted cigarette
may soon be extinct if a device filed with
the Patent Office receives proper circulation.
It's a "glow concealing attachment," com-
plete with ash-receiver, which prevents
cigarettes from being seen at a distance.
... Approximately 87 per cent of Sweden's
cigarette imports come from the United
States ..•. The 1946 tobacco crop in the
U. S. A., 2,235,000,000 pounds, is an all-
time record. . • • W orId production of
tobacco outcropped the 1935-39 average by
93 million pounds'. . . Canada's yield set
a new record, 19 per cent above 1945's total.
Have you heard about the "talking"
cigarette? Seems like a bank robber lit one
after shooting a guard during a getaway,
and the cigarette said: "I may be lit, but
you'll burn for this."
25 Years in Industry
NEW YORK-Joe Kockhansky, presi-
dent of Premier Coin Machine Mfg. Corp.,
recently celebrated his 25th year in the
coin business.
Motor City Newcomers
DETROIT-The operating ran~ of this
city were increased by two with -the addi-
tion of A.B.C. Music Co. and United
Venders Co.
New Vending Firm
MIAMI-M, & B. Vending
Co. has been
issued a charter under Florida law. Offi-
cials iIre Morris S. SalomGn, Ely R. Katz,
and Virginia W. Gibson.
LOS ANGELE~"Over 75 per cent of
the coinmen visiting our modern showroom
say they have nevet seen as many ,lotS in
one building anywhere," reporta Dannie
Jackson, owner of Automatic Gam. Co.
One of the fastest growing distributors on
the Coast, Automatic Games halt made phe-
nomenal prOgress in distributiOll and .. I.
in the comparatively short time they have
been doing business ont of their Los Ange-
les office.
The company carries large stocks of both
new and used slot machirte equipment. "It
seems the oper!ltors needed a house that
&pecialized in slots, and whert we opened
the response was great," Manager Sammie
Donin said.
Adulterated Cigs In Austria
VIENNA, Austria--This is the story of
how erSatz cigarettes are made in a country
of scarcity. Butts tossed into ash trays or
in the street are collected, and the tobacco
is emptied and mixed with ground tea
leaves or other adulterants.
This mixture is either sold as pure
American roll-your'own tobacco or remade
into cigarettes.
The fight for butts continues in unabafed
fu-ry. Urchins, old men, cripples and wonien
battle for the predou's stub, and it some-
times requires MP's or Austrian policemen
to quell the free-for-all.
Locations where the source of tObacco is
most plentiful are American bars. iiight
clubs or other places where service p\lTsen-
nel freqnent.
H. & S. Renamed
PHILAD ELPHIA-Spector Distributing
Co. is the new name for H. & S. Distribut-
ing Co. Place of business remains at 812
North Broad St.
Stock Fired
FLINT, Mich.-'--The oil stove weRt ooom,
and with the explosion went $5,000 of Al
Kremsky's stock. Kremsky hea~ Jake's
Amusement.
Route Sale
VANCOUV.ER, B. C.-A. H. Pellse has
sold his music route at NanaimO', Vancou-
ver Island, to a triumvirate composed of
Harvey Walker, J. Holman, and Sid Hole.
New 9uarters
NEW ORLEANS - Arcadian Amuse-
ment Co., specializing in digger type ma-
chines, has moved into larger quarters at
1208 Carondelet St.
• • •
Business Man-Well, Miss Smith, how
would you like to take a business trip with
me next week?
Stenographer (chewing hard)~Say, I
may be your typewriter, but rm DGt
portable.

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