Coin Machine Review (& Pacific ...)
Issue: 1946 November - Page 12
role of Chief of the Public Relations Bu-
reau is a tall feather in CMI's cap. Man-
gan has a 25-year background in every
phase of coin machine publicity, promotion
and merchandising. For over 20 years he
was affiliated with Mills Novelty and Mills
Industries. He has addressed coinmen in
most cities of the United States and Canada
and has written six books on merchandis-
ing and sales, two of them best sellers.
His Sales Manual, "Sell by Giving," has
been read by 400,000 American business-
men.
Comedia n Inven ts Coin Game
ST. PETERSBURG-One day in 1925,
while eyeing the electric scoreboard in
Philadelphia during the World Series, Ole
Johnson, laugh-half of the Olson-Johnson
team, was seized with an inspiration.
lt required 21 years before that inspira-
tion reached culmination in Ballette, a
new type of arcade baseball game with
electric scoreboard.
Johnson has patented the ma chine and
ex peels to manufacture it in St. Petersburg.
Arcades Aid British Morale
LONDON-The blitz is over- but the
memory and debris remain. Some of the
finest business districts and shopping cen-
ters have been converted to a rcade and
amusement c.enters so that war-wearied
Britons may have a modi cum of entertain-
ment.
COIN
MACHINE
REVIEW
12
FO R
NOVEMBER
1946
CMI Spikes "Second" Show
Reports But Rumors Persist
CHICAGO-Due to the catastrophic
blaze at the LaSalle Hotel, fire department
restrictions have been considerably tight-
ened. This has brought about a reduction
in the number of display booths which will
be available at the Annual Convention and
Coin Machine Show in February. CMI
reveals that th e total display space cannot
exceed 208.
To CMI members, this augurs no cause
for alarm. But to the countless manu-
facturers making their debut in the field,
who have spent thousands of dollars in
research, engineering skill and material
to perfect their brainchildren, this is a
blow to upset their most carefully laid
plans.
These newcomers are not members of
CMI because they have not manufactured
coin machine equipment heretofore. They
will not wait until 1948 to display their
product. They want their wares shown in
February, 1947 when new equipment and
revolutionary ideas will pay the highest
dividends.
EVERYBODY IS PLAYING WITH
DYNAMITE!
Featu ring
ATOMIC
KICKERS
•
Place Your
Order With
Your Jobber
NOW!
•
•
•
MAN UF AC T URI NI
co11 , u ,
With hundreds of potential buyers on
hand, are they going to accep t the "sold
out" verdict . without making an attempt to
introduce their product at that propitious
time?
Reports reaching THE REVIEW indicate
that more than 25 exhibitors have joined
forces and employed a scout to seek display
space somewhere else in the city.
Seeking confirmation, THE REVIEW wired
James Gilmore, CMl's secretary, and re-
ceived the followin g reply:
"Retel. Must be rumor only. Have
contacted several and find no one has
heard any such thing even intimated.
Hotel Sherman management says none
but second rate hotel would consider
and second rate hotel does not have
exhibit space other than sample
rooms."
The Sherman's statement that second
rate hotels do not have exhibit space is
probably correct, but persistent rumors
circulating along the Coinville grapevine
maintain that exhibitors are dickering for
halls and auditoriums to set up a second
show.
Echoing the sentiment prevailing among
many manufacturers making their bow to
the Industry, an executive of one firm-
who asks that his name be withheld-said:
"We don' t know for sure whether or not
we can get a booth. But if we are un-
successful, we're certainly not going to let
a huge investment dwindle away because
of lack of space at the Sherman. Look at
it from our viewpoint: We undertook the
development of our machine years ago.
Our engineers slaved away, unknotting
problem after problem. Eventually we
perfected the model. We realized, from
the time we started work, that the post-war
market would be enormous and all our
efforts were directed at having it ready
for the 1947 Show because then we could
demonstrate it to the people most interested
in marketing it. The timing had to be
right.
"I'm not saying our machine is the only
type that's coming out. But if a more
fortunate competitor acquires space at the
~herman and we're left out, we simply can-
not afford to take it lying down. We'll find
a place to display it even if it's an attic
and we have to provide chauffeur service
from the Sherman to that attic to get coin-
men to view it.''
When 20 or 30 or 40 manufacturers find
themselves in a similar predicament, there
will be more than an attic to showcase their
equipment .
GOTTLIEB
GRIP SCALE
TRIED, TESTED AND PROVEN
OVER THE YEARS
$39.50
IMMEDIATE DELIVERY
161 W . HURON ST.
-SEE-
CHICAGO 10, ILLIN.OIS
PAUL A. LAYMON
MEMBER CMI
reau is a tall feather in CMI's cap. Man-
gan has a 25-year background in every
phase of coin machine publicity, promotion
and merchandising. For over 20 years he
was affiliated with Mills Novelty and Mills
Industries. He has addressed coinmen in
most cities of the United States and Canada
and has written six books on merchandis-
ing and sales, two of them best sellers.
His Sales Manual, "Sell by Giving," has
been read by 400,000 American business-
men.
Comedia n Inven ts Coin Game
ST. PETERSBURG-One day in 1925,
while eyeing the electric scoreboard in
Philadelphia during the World Series, Ole
Johnson, laugh-half of the Olson-Johnson
team, was seized with an inspiration.
lt required 21 years before that inspira-
tion reached culmination in Ballette, a
new type of arcade baseball game with
electric scoreboard.
Johnson has patented the ma chine and
ex peels to manufacture it in St. Petersburg.
Arcades Aid British Morale
LONDON-The blitz is over- but the
memory and debris remain. Some of the
finest business districts and shopping cen-
ters have been converted to a rcade and
amusement c.enters so that war-wearied
Britons may have a modi cum of entertain-
ment.
COIN
MACHINE
REVIEW
12
FO R
NOVEMBER
1946
CMI Spikes "Second" Show
Reports But Rumors Persist
CHICAGO-Due to the catastrophic
blaze at the LaSalle Hotel, fire department
restrictions have been considerably tight-
ened. This has brought about a reduction
in the number of display booths which will
be available at the Annual Convention and
Coin Machine Show in February. CMI
reveals that th e total display space cannot
exceed 208.
To CMI members, this augurs no cause
for alarm. But to the countless manu-
facturers making their debut in the field,
who have spent thousands of dollars in
research, engineering skill and material
to perfect their brainchildren, this is a
blow to upset their most carefully laid
plans.
These newcomers are not members of
CMI because they have not manufactured
coin machine equipment heretofore. They
will not wait until 1948 to display their
product. They want their wares shown in
February, 1947 when new equipment and
revolutionary ideas will pay the highest
dividends.
EVERYBODY IS PLAYING WITH
DYNAMITE!
Featu ring
ATOMIC
KICKERS
•
Place Your
Order With
Your Jobber
NOW!
•
•
•
MAN UF AC T URI NI
co11 , u ,
With hundreds of potential buyers on
hand, are they going to accep t the "sold
out" verdict . without making an attempt to
introduce their product at that propitious
time?
Reports reaching THE REVIEW indicate
that more than 25 exhibitors have joined
forces and employed a scout to seek display
space somewhere else in the city.
Seeking confirmation, THE REVIEW wired
James Gilmore, CMl's secretary, and re-
ceived the followin g reply:
"Retel. Must be rumor only. Have
contacted several and find no one has
heard any such thing even intimated.
Hotel Sherman management says none
but second rate hotel would consider
and second rate hotel does not have
exhibit space other than sample
rooms."
The Sherman's statement that second
rate hotels do not have exhibit space is
probably correct, but persistent rumors
circulating along the Coinville grapevine
maintain that exhibitors are dickering for
halls and auditoriums to set up a second
show.
Echoing the sentiment prevailing among
many manufacturers making their bow to
the Industry, an executive of one firm-
who asks that his name be withheld-said:
"We don' t know for sure whether or not
we can get a booth. But if we are un-
successful, we're certainly not going to let
a huge investment dwindle away because
of lack of space at the Sherman. Look at
it from our viewpoint: We undertook the
development of our machine years ago.
Our engineers slaved away, unknotting
problem after problem. Eventually we
perfected the model. We realized, from
the time we started work, that the post-war
market would be enormous and all our
efforts were directed at having it ready
for the 1947 Show because then we could
demonstrate it to the people most interested
in marketing it. The timing had to be
right.
"I'm not saying our machine is the only
type that's coming out. But if a more
fortunate competitor acquires space at the
~herman and we're left out, we simply can-
not afford to take it lying down. We'll find
a place to display it even if it's an attic
and we have to provide chauffeur service
from the Sherman to that attic to get coin-
men to view it.''
When 20 or 30 or 40 manufacturers find
themselves in a similar predicament, there
will be more than an attic to showcase their
equipment .
GOTTLIEB
GRIP SCALE
TRIED, TESTED AND PROVEN
OVER THE YEARS
$39.50
IMMEDIATE DELIVERY
161 W . HURON ST.
-SEE-
CHICAGO 10, ILLIN.OIS
PAUL A. LAYMON
MEMBER CMI
Future scanning projects are planned by the International Arcade Museum Library (IAML).