New York
Diathermy shows . . . hotel shows . • .
operators who show up demanding equip·
ment-it's all still a merry round for this
Eastern anchor of the ,Coin Machine In·
dustry. And, of course, sometimes a head·
ache for manufacturers who can't get all
the materials they need, a situation that
runs right down through distributors and
jobbers to the operators themselves.
Among the highlights of the past month
was the display of coin equipment at the
Hotel Show at Grand Central Palace. tiot
new but still a very live idea, the four or
five coin operated radios shown there at·
tracted considerable comment and interest
among hotel men, suggesting a continued
gro.wth in prospect for operators in this
line of equipment. Mutoscope was also
represented in the show with a sound reo
corder and Photomatic equipment which
appealed to a number of hotelmen as useful
features for game rooms similar to the one
in successful play in Chicago's Hotel Sher-
man.
The truly spectacular item, however, was
Tradio's coin operated television for hotels
and-before long-for home use. An oper-
ator's job, the latter holds apparently great
promise for the current period when so
many changes are still being made in tele-
vision equipment and practices, preventing
a lot of people from buying sets of their
own. The plan, as reported, calls for the
operator's installation of the video receiver
in the private home without cost to the
home-owner. Maintenance will be supplied
without cost. Replacement of parts to keep
pace with equipment changes will be made
without cost. The home-owner will drop
coins when he wants to see a television
broadca~t-and having a receiver, chances
are he'll want to. At both ends it looks-
and listens-good.
Less spectacular but also highly interest·
ing was West Side Distributing Co.'s dis-
play of coin-operated diathermy equipment
at the Diathermy Show. Not much shouting
has been done as yet either by the firm's
Harry Berger or by operators who have
begun to use it, but the word is spreading
and other operators are beginning to
clamor. Several other interesting new de-
velopments are going on here, pretty much
under wraps, but due for general announce-
ment next month.
Not far away in actual distance, but
removed from merchandise and service
angles, Jack Fitzgibbons is doing very well
with Musical Minutes. Although his mate-
rial problem is not entirely solved, de-
liveries are being made in generally satis-
factory quantities.
.
Statler Distributors, on the other hand,
shrewdly had ample stocks of edible mer-
chandise stored throughout the country, so
that notwithstanding a strike of Sunshine
Biscuit workers which curtailed production
for a while, no oper~tor was short of the
sandwiches and other goodies which attract
customers to this equipment. Statler has
taken over another manufacturing plant in
New Jersey, where operation; starting De-
cember 1, is due to increase output capacity
of the vendors by 50 a day or better. And
this firm has reported the opening of
sizable new operations in Chicago, Minne-
apolis, Milwaukee and Los Angeles.
Cigars are due to burst once more into
the vending picture in a very ,b ig way.
Amity Mfg. Co. which has engineering and
merchandising experience through other
products it makes, is producing a cigar
vendor designed to make it possible to "do
the biggest job ever done with cigar
vendors." For some time the company has
been conducting a pilot operation of some
2,200 of the machines in the New York
,qHhCUhcetnehf.
"
• •
WE ARE NOW
READY TO' MAKE
DELIVERIES ON
II.MING
MOTORS
FOR ALL TYPES OF COIN
OPERATED MACHINES
TWO
{ 1 Revolution per Mlnate
SPEEDS 1 Revolution per Hour
Also -
COIN CHUTES Holding Up to 5 Quarters
CLODIAL CLOCK CO.
PRospect 6477
922 West 23rd Street
area, eliminating bugs, determining poten-
tialities, and accumulating a vast store of
merchandising "know-how" to be passed on
to operators. As time goes on the size of
this operation will be decreased and only
enough equipment will be operated by the
manufacturing company itself to make con-
tinuing, purposeful tests.
Amity may be regarded as something of
a pioneer in at least one way- before they
had gone very far in entering the industry,
they employed Research Company of
America to conduct a large-scale, scientific
study of the coin machine field, with special
reference to cigar vending, itt essentially
the same manner as General Foods, or any
other large marketing organization would
in introducing new products. The findings
were good, and so far they have been more
than adequately backed up by experience.
Since cigars are a staple item, the return
is modest; by the same token, though,
equipment and operating costs are also
modest, and the results add up to thorough-
ly substantial business. Principals here note
a transition from game or music operation
on a more or less exclusive basis to one that
at least includes if it does not feature .
right the operation of vending equipment.
Apart from Christmas shopping, equip-
ment shopping •.. and maybe just shop-
ping, travel seems to be the order of the
day for a lot of the eastern coin men, some
of whom have been vacationing at this late
date, while others have been visiting plants.
Al Jordan, Eastern .Electric Vending Ma-
chine Corp.'s New England representative,
took three weeks to rest and loaf down in
Oklahoma. He doesn't say just what was
meant by "loafing," but with an active
disposition the chances are if there wasn't
some interest related to the Coin Machine
Industry connected with it, it was at least
strenuous.
Los Angeles 7, Calif.
Hal Meeks, New York executive of East·
ern Electric, is just getting set for his
traveling. He's finally due to succumb to
the long-continued demands of his brother
to visit the latter's Georgia plantation. Set
to leave about the middle of December, he
expects to stay half-a-month, an ideal time
in which to be away from New York.
M. S. Starr, Pennsylvania·Ohio represen-
tative of this same firm, spent a week at
the plant and in and about New York in
mid-November, but is now making his
rounds again in the Keystone and Buckeye
states.
Julius A. Levy, of DuGrenier, Inc., was
another traveler, making an extensive swing
around upper New York State, strictly on
business, the last week in November.
There were others, too. Read all about
them next month.
H. L Mitchell
Total Roll Posts Acclaimed
LOS ANGELES-Paul A. Laymon, Inc.,
is offering a set of Machirted Steel Posts
equipped _ with rubber cylinders that is
winning the approval of local Total Roll
operators.
"One of the bothersome features of heavy
play on Total Roll has ,been the need for
replacing the rubber stripping on the
arches," said Laymon. "With our new Posts
installed at the arch heads, this problem is
practically eliminated. In fact, we know of
one game that needed new rubber stripping
twice a week and each time it meant open-
ing the game and an hour or more of
tedious work for the operator. Our new
Posts will give 6 months service and then
the cylinders may be replaced in a few
seconds right on location. Certainly this
set is the answer to a Total Roll operator'"
prayers."
COIN
MACHINI
R"'fW
97
FOR
DEC.M •• R
,H6