AUGUST, 1946
OFFICE OF PUBLICATION : 1115 Venice Blvd. , Los Angeles 15, Calif. Paul W . Blackford, Editor
and Publisher; Clarence G. Beardslee, Assistan1 to the Publisher. Fitzroy 8269. CHICAGO
OFFICE Ill : C. J. Anderson, 35 East Wacker Drive, CENtral 1112; NEW YORK OFFICI! 1171:
Ralph P. Mulligan, 441 Lexington Avenue, Murray Hill 2·5589 . SUBSCRIPTION RATES : $2.09
for 3 yea..-mlnlinum term accepted; 50c per copy,
GAME COSTS SPIRAL TO NEW BIGB
AS I. C. C. OKAYS rREIGBT BIKE
Pin Games For Vets Hospitals
Inequalities In Present Tarill
Structure Blasted By Distributor
WASHINGTON-The value of coin
games as an important medium of enter-
tainment was forcibly demonstrated when
the Veteran's Administration purchased 250
combination pool and pinball games from
Hirsh Coin Machine Corp. for installation
in veteran's hospitals throughout the coun-
try.
Shipment was forwarded by Hirsh Coin
to the V A's Supply Depot in Horseheads,
N.Y., from where it will be redistributed.
Automatic Coin Enlarges
CHICAGO-Boosting their existing area
8,500 square feet, Automatic Coin Machines
& Supply Co. will unveil their new plant at
4137 Armitage Avenue early next month, ac-
cording to Owners Irving Ovitz and Oscar
Schultz.
Modern in every respect, the new offices
will be completely air-conditioned.
New Distribution Starts
INDIANAPOLIS-South Side Amu~t'·
ment Co., distributors for pinball machint:s
and automatic phonos, has been opened by
Douglas Edwards at 718 Shelby Street.
On "the Cover-
This month Earl Carroll, the world's
premier exponent of the "Most Beau-
tiful Girls in the World," presents this
exclusive REVIEW cover subject of Ann
Stuart, and subtly captioned: "A New
Idea in Leis." No,t e the cute Haw.a iian
motif including a modified version of
the old Hawaiian war drums.
Call
DR. 3209
For Automatic Equipment,
Parts and Supplies
PAUL A. LAYMON
DISTRIIUTOR
CHICAGO-Coin-machinedom is feeling
the recent six per cent freight rate increase
au thorized by the Interstate Commerce
Commission where it hurts most - in the
lining of its billfold. Those receiving ship-
ments from the East are paying an addi-
tional five per cent.
But the end is not yet in sight. The ag-
gregate increase of 11 per cent is just a
stop-gap, a strip of thin bacon tossed to a
famished lion. The railroaders and truckers
have been persistently petitioning for a 25
per · cent boost since 1942 and their tena-
ciousness has not been reduced one iota by
the temporary grant. The gathering snow-
ball was considerably defrosted recently
when the Supreme Court ruled against the
I. C. C. placing new class rates info effect
and by the appearance of Chester Bowles
and OP A's Paul Porter before the I. C. C.
as witnesses against the raise. However, the
freight companies can circumvent the Su-
preme Court ruling by adding to their
Introducing
AUTOMATIC VENDING
THE REVIEW proudly presents, in
this number, the first issue of a maga-
zine - within - a • magazine, devoted to
AUTOMATIC VENDING.
Just as it pioneered the first depart-
ment for Automatic Music back in 1935,
THE REVIEW foresees the tremendous
future for automatic vending and the
need for a publication exclusively de-
voted to this specialized field. AUTO-
MATIC VENDING will be just such a
magazine and will lend every coopera-
tion and help to the men and women in
whose hands lie the ultimate destiny of
this billion dollar po tential.
We invite your thorough inspection of
the first publication of AUTOMATIC
VENDING and your comments, as usual,
will be sincerely appreciated l,y the
editors.
present rates instead of placing new ratei;
into effect if the I.C.C. will approve. With
Bowles now out of the picture and the OP A
being bandied about by Congress, the car-
riers may succeed in reaching their 25 per
cen t goal.
COIN
1n gran ting the general six per cent in- MACHINE
crease and the additional five per cent for REVIEW
Eastern lines, the I .C.C. stated that some
increases were justified in view of "increases
in wages and prices of materials and sup-
plies and declining volume of fre ight traffic
and revenues from passenger traffic."
FOR
Already burdened with the highest pro- AUGUST
duction costs in its history and by shortages
1946
of material and parts, the Coin Machine In-
dustry views the new increase and anv
impending ones as additional humps on a~
ever-rising cost bulge.
Who will absorb the new freight in-
creases? A survey of jobb!lrs and operators
reveals the following:
As most games are shipped F.O.B. point
of origin, the manufacturers step out and
it becomes a jobber problem. Will the dis-
tributor pass the uppage along to the op-
erator? No inflexible rule of procedure can
be laid down. Some jobbers feel that on
hiih-profit items they can absorb the in-
creased freightage - but only to a certain
point. Others are passing them along to the.
operator regardless of the type of equipment
- - - - - - - - - TURN PAGE
11
REPAIRS
PARTS
REFINISHING
SLOT MACHINES AND VEST POCKET
CASTINGS FOR SALE
G. B. SAM
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST THIRTEEN YEARS!!
NO OTHER COIN MACHINE MONTHLY [AN MAKE THAT STATEMENT!!
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