COIN
MACHINE
REVIEW
12
FOR
AUGUST
Jf46
effect.
involved. Very few jobbers are absorbing
all fr eight costs all the time.
" I have talked to the freight compa ni es
Tt is an irrefutable fa ct tha t with freight and poi nted this discrepancy out to them
and th ey agree th at phonograph men a re
costs mounting, the day is not too distant
bein g given a n unfair deal. But what can
when th e jobber will be forced to append
th e freight com panies do except offer sym-
freightage to all sales without excep tion.
pathy ? Th e organization which sets the
With the entire fr eight structure a ma tter
rates and is empowered to mak e any adjust-
of deep concern to every one in the Indus-
try, this is a good time to turn the spea ker's • ments, the Interstate Commerce Commis-
sion, is th e one whi ch should be approached.
dais over to Leonard Mi con of Pacific Coast
And the body of men best qualified to make
Distributors, Los An geles.
that approach and present th e true picture
Says Leonard : " My com plaint is not di-
is th e CMI.
r ected at th e I. C.C. over the latest increase.
After all, coin machin es are not th e only
"P ersonally I fe el that every phonograph
commodity bei ng shipp ed in thi s country, operator, jobber and manufacturer should
and our Industry must bear the burden
immediately write the CMI calling it to
alon g with many others. However, the
their attention, and if th e CMI hears the
prese nt scal e is discriminatory, unfair and
'Voice' of th eir members loud enough , they
unjust to phonograph men, and we need an
will start action. You cannot rectify an un-
organization like the CMI to brin g our case
fair situation by sitting back in your office
to the attention of the I.C.C."
or home griping about it. What we n eed is
Micon pointed to the ra tes on r ail and
concerted action- now ! "
slow motor frei ght shipme nts from Chicago.
(The same ratio a pplies anywhere in the
New Conversion Offered
United States. ) " Spea kers, wall boxes, and
SEATTLE- Th e Duro-Matic Co. has
parts take a $3. 71 per hundred pound rate.
been organized here by Dave' Martin, Earl
Five-ball free-play pin games are charged
Everett a nd Sam Grossman to produ ce a
at $2. 70 per C. One balls, slots and con-
soles ship at th e $3.71 fi gure. Phonographs new escalator conversion for Bell-type ma-
chin es.
a re also in the 3.71 category.
Dave Martin, whose experience in slots
"Now why should phonographs be in-
dates back to 1929, a nd .Earl Everett, who
cluded in the same tariff rate as slots and
has known Martin since boyhood, have just
co nsoles when the latter are classifi ed as
::eturned from a fast trip through Oregon,
gambling devices ? Why should th e five-ball
Nevada, and California, where they ap-
game be so much lower than phonographs ?
pointed a number of distributors a nd wrote
Phonos should at least be shippable under
a stack of orders. The two visited t he hom e
th e same rate as pin games. Of course, car-
office of THE REVIEW and stated that in the
lo ad shipments bear a lowe r tariff but that
first five days of th eir trip they took orders
doesn' t change the rate pattern now ir,
for 25,000 units and were finding all dis-
tributors enthusiastic about the conversion.
Meanwhile, Sa m Grossman has been very
busy at Duro-Matic's Seattl e headquarters
answerin g a flood of inquiries by phone
and mail.
The conversion can !:,e installed in 20
minutes on any Mills escalator and will line
up with a ny mechanism, wi thout adjust-
ments, according to Martin, compan y
president. It is precision-built, with all
metals tested for strength and durability,
and is automati c in operation. One model
has been test-run in the Seattle fac tory for
NO PINS
weeks without jamming.
LITE
LEAGUE
Suggestion to Congress:
Let's Draft Beer
CHICAGO- This city is going dry. And
the law that's r esponsible does not come
from the hallowed halls of our legislature
hut one that is enacted by day-to-day
circumstances: the law of supply and de-
mand.
Demand for bee r durin g the hot summer
days is high; supply is scrapin g th e bottom
of the ba rrel.
Less beer means shorter hours fo r tav-
erns--and th at, in turn, means less play
for the coin machin es.
R. H. Hopkins, general manager of the
National Beer Wholesalers' Association,
predicts a new low in draft beer supplies,
with the liquid-that-foams disappearing
before the summer is over.
In 1939 draft beer comprised 60 per cent
of sal es; in 1945 the percentage dropped to
35, and thi s year it is expected to tailspin
into near-oblivion.
Two reasons were a dvanced by Hopkins
for the dwindling of keg beer : (1~ The
bottled product can be shipped by truck or
rail without extra precaution, but draft
beer requires refrigerated cars. (2) Brewers
lose the value of heavy advertising ex-
penditures because draft beer is sold by
the glass without brand identification.
Tight rationing of grains to brewers and
increased consumption by summertime
thirst-quenchers is knocking the middle out
of "Beer Barrel Polka."
"Draw Bell" Coming
CHICAGO-First post-war Bally console,
Draw Bell, is now coming off the produc-
tion line, according to announ cement by
George Jenkins, vice-presid ent and general
sales manager of Bally Manufacturing Co.
Describin g th e Draw Bell as a three-reel
bell-fruit type console with a new hold-
and-draw feature, Jenkins said, " It has all
th e fla shy come-hither of the old familiar
bell and cherry symbols, all the suspense of
three spinning reels-plus a brand new
feature whereby, if a player misses on the
first spin, he can deposit a second coin,
hold one or two r eels and spin again to fill
out a po~entia!, winning combination to an
actual wrnner.
NO BALLS
NO
PLUNGERS
SALESBOARDS
FULL LINE
ALL BRANDS
PREMIUMS:~!RDsGALORE
1001
READY
FOR
DELIVERY
SOON
DIFFERENT
ITEMS
GENERAL ELECTRIC
RADIOS
A CLEANUP FOR YOU "BOARD" OPERATORS
TERMS $26.00 F.O.B. CHICAGO
To be Used Only on Premium Deals • Cash with Order
FIRST COME - - - FIRST SERVED
Come I n Today!
--SEE-
PAUL A. LAYMON
Our References
Dun & Bradstreet, Inc .
and
The San Francisca
Bank
NOVEL TIES OF EVERY DESCRIPTION
LEWIS NOVELTY CO.
JOBBERS-DISTRIBUTORS-MFG. AGENTS
DISTRIBUTOR
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