Coin Machine Review (& Pacific ...)

Berlo Vends Meals
PHILADELPHIA-What may establish
a new trend in automatic vending has been
started here by Jack Beresin, head of
Berlo Vending Machine Co. New idea is
to vend hot meals in industrial locations,
along with the more conventional items
now being handled by automatic vendors.
Berlo has been active for some time in
the operation of candy machines in movie
houses. These will be continued but the
new venture will take Berlo into the fac-
tory field with candy, cigarette and soft
drink machines. Beresin is president of
Loft's Candy Co. and also has an interest
in the Pepsi-Cola Corp., which gives him
an "in" for supplies for his vendors in
industrial spots.
Added to this list of vended products
will be hot meals prepared by skilled die-
titians. Hot soups, stews, coffee, meat- and
vegetables will be vended. Each spot will
be studied for the type of food desirable
for the workers and machines will vend
accordingly. If the plan is successful
Berlo intends to invade the big office build-
ing field where coffee shops and eating
establishments are not conveniently lo-
cated nearby for the benefit of the tenants
and occupants.
Paul C. Lewis, former regional director
of the War Manpower Commission, has
been added to the Berlo staff and will be
active in the new operations.
COIN
MACHINE
REVIEW
Loan Firms Unite
SAN FRANCISCO-A merger of the
Morris Plan Co. of California, with head-
quarters here, and First Industrial Loan
Co. of California, Los Angeles, under ne-
gotiation for many months, has been voted
by their respective boards of directors and
fOlt
became effective September 17th.
NOVEMBER
The merger will bring together the
1945
state's two largest and oldest companies
operating under California's Industrial
Loan Act. Their combined resources are
approximately $13,000,000. Morris Plan
operates offices in San Francisco and Oak-
land. First Industrial operates offices in
Los Angeles and Long Beach, and both
organizations have been important factors
in the financing field in the Coin Machine
Industry.
70
Philco? Heavens No!!
If at any • time any music operator has
occasion to buy records at the Music Shop
next to the Philharmonic Auditorium in
Los Angeles don't-pleeeez don't ask for
Philco discs . . . they're Philo and the
Mesner boys who operate the place, plus
their wives, will rap your cranium if you
make an error on the name.
A wheezy newshound slipped a "c" be-
fore the "o," an unpardonable sin, in a
free publicity story we gave the outfit in
the October issue. Thereafter all hell
broke loose . . . and especially Mrs. Mes-
FOR REGULAR
.,ANORAM and SOLO-VUE
All Types
All Censored
WRITE FOR LIST, OR
-SEE-
PA1JL A. LAYMON
DISTRIBUTOR
Los Angeles 15
ner. We're happy to make a clean breast
of this "Mess-ner" item. It's Philo, not
Philco and we shall forever hide our faces
as we' pass the establishment. Please ac-
cept our humblest apologies.
Mo. Ops. Meet
ST. LOUIS-The first meeting of the
Missouri Amusement Machine Association
since last June was held at the Forest
Park Hotel here on October 6th. Meeting
was a dinner and business meeting and 69
members were in attendance.
Louis Morris, president, presided and
pointed out that the Association, which
embraces game operators as well as music
men has been functioning for the past 14
year~. And during all that time meetings
have been held monthly for the most part.
Morris introduced several operators who
have joined the Association since the last
June meeting.
Association has set itself as a contributor
to the U. S. S. Missouri, the State's name-
sake battlewagon which played such an
important part in the war and served as
the vessel for the signing of the Japanese
surrender. Members pledged several thou-
sand records and needles for the crew of
the ship.
Next meet is tentatively set for mid-
December.
Revive Cig Ass'n
DETROIT - According to Hugh C.
Howes, Jr., former president, plans are
formulating now for the revival of the
Cigarette Vending Machine Operators'
Association which included most of the
cigarette ~perators in the metropolitan
area before the war.
Association died a natural death when
shortages retired the vendors to an inac-
tive status. Now with resumptions of ac-
tive vending there is a need for the Asso-
ciation again and its revival is in order.
Regular meetings are being planned for
the future to discuss and plan pro.cedures
and meet problems peculiar to cigarette
vending.
Sicking Has Conversion
LOS ANGELES - "Shoot the Bartend-
er" is the appropriate name of a snappy
new Conversion being manufactured here
by Sicking Distributing Co.
.
Conversion is cleverly constructed, 1s
loaded with appeal and interest. Bartender
is humorously portrayed and nods his
head as he turns around. General effect
is that of a barroom and unit is ideal for
Chicken Sams, Jap and Hitler Seeburg
Radfo Guns.
Laymon Adds Men
LOS ANGELES-Enlarging his service
department to meet the requirements of
the times, Paul Laymon announces the ad-
dition of William McDow, who returns
after a stint in the Army, 3 years of which
were spent in Burma. Clifford Manske,
out of the Navy, is another addition.
On the sales end, Edward Wilkes, for-
mer Long Beach operator, has joined the
staff. Wilkes understands the business anti
the men in it and is already dishing out
sizable portions of the best of service.
New service item added to the Laymon
stocks includes an unbreakable plastic ,
fluorescent ser~icing light of the same type
as used in aircraft production. It"s an
ideal operator's aid and comes with a 30-
foot cord.
Mape Back From East
LOS ANGELES-E. T. Mape of the
Mape Music Co., Los Angeles and San
Francisco arrived back on the Coa'St Oc-
tober 12tli after a quick trip to Kansas
City to see what's doi?g at Ai_reon. ~d
expressed himself as m1ghtr thrilled ~1th
the cabinet of the new Aireon machme.
The mechanism wasn't on display at the
time but as far as Ed could see the job
looked okeh.
Garrison Injured
PHOENIX, Ariz.-Roy Garrison, of Gar-
rison Sales, ran into a bit of bad luck on
his hunting trip to Yellowstone. Return-
ing via Los Angeles, Roy had a head-?n
collision with another car near Anaheim
and took on a load of cuts, bumps and
bruises. Car was badly wrecked but Roy
was able to continue on home by train.
Yorgason Dies
LOS ANGELES-Harold Yorgason, op-
erator in these· parts for many years, died
of a heart attack Wednesday evening, Oct-
ober 17th. "Yorgy" was in his 40's. Funeral
services were held on October 22nd, Sur-
viving are his wife and two children.
Y orgason identified himself mainly with
automatic music and in recent months had
been operating a record pressing plant, and
aided Jack Gutshall in his production of
"The Honeydripper" when several addi-
tional plants were asked to help take care
of the terrific demand for the number.
SVPPORTTRE
Graham Doing Pick-Ups
GLENDALE-H. R. and Ernie Graham,
slot machine repair specialists par excel-
lent have added a new phase to their
service-pickup of slots for repairing and
refinishing.
The Grahams now have a stock of brand
new replacement parts for most all mo!1el
slots and are inviting operators to bnng
in their machines and replace makeshift
repairs made during the war years.
Decca Expanding
NEW YORK-Decca Records, Inc., will
double its prewar manufacturing capacity,
with new plants scheduled for Los Angeles
and Chicago and expansion of fo ur exist-
ing plants. By the end of 1946_it contem-
plates enlistment of 50,000 ~ealers, com-
pared with 25,000 prewar, with branches
increased from 33 to 65.
* * *
Optician's daughter: Two glasses and she
makes a spectacle of herself.
DRIVE
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