Coin Machine Review (& Pacific ...)

What does the outsider think of folks
in the Coin Machine Industry? This is
an ever pregnant question and the men and
women of the Industry who contribute so
faithfully to every worthwhile charity and
civic improvement program sometimes won-
der if their efforts are really appreciated_
Just recently we appointed a news cor-
respondent in one of the most important
key cities in the nation_ This new correspon-
dent was apparently very reluctant to take
on a "gangster" publication, but after mak-
ing the rounds of the jobber and distribu-
tor outlets and meeting the operators
therein, this report came through: "These
people are charmingly cooperative and
all around good fellows, civic spirited
and definitely an asset to the community.
I'm acquiring a tremendous respect for the
coin machine industry in all of its diversi-
fied branches.
"Could something be done to impress the
general public with the excellence of the
service and the integrity of the people
performing it? If you remember, I hesi-
tated to take on the magazine for the
simple reason that I had not the right
orientation about the industry_ Now, I'm
an extremely liberal person, have no
scruples about gambling, and was still
under the impression that there was some-
thing "off-color" about the set-up. Usually
converts become zealots. No wonder that
I've become especially anxious to correct
the misconception about coin machines ...
their reputation is high in business circles.
How could it be extended to the average
individual ?"
There is much to be done in a public
relations program for this industry. NAMA
has made a feeble start to seH the vending
end of this business. Other branches must
eventually admit the feasibility of a like
program and promote the cause of coin-
operated equipment to the general public.
We cannot rely on free features appearing
from time to time in periodicals. The
whole ' truth, and "right" truth must be
systematically told in a well organized
national advertising program.
* * * * *
During the past month we've received
firm but gentle knocks on the kind of pa-
per used in printing our June issue and we (
suppose we will get some more knocks
when this issue is circulated.
We do not believe apologies are necessary
as we all know the critical situation on
paper stock, and it is getting worse instead
of better.
We feel very fortunate in being able to
secure a substitute paper to continue the
publication of THE REVIEW. Our pressmen
are doing their best to produce a clean
printing job on paper available to us.
You may rest assured that as soon as
coated paper is again available your pub-
lication will revert to the same quality
of stock as used in past issues. For your
kind indulgence in these critical months
we are deeply grateful.
for
Bally THOROBREDS
Keeney SUPER BELLS
$12.50 each
-SEE-
PAUL A. LAYMON
DISTRIBUTOR
COIN
MACHINE
REVIEW
-
t· ~,.
\~iC~A "'\ -.
THERE'S NO SHORTAGE
of this type of ILeO hardware at the front. But
when o'ur boys stop th rowing · it at . Japan, the
ILeO Li ne will retu rn in full peacetime a rray.
SECURITY as furnished in 1945
This question was very important in 1938 ..• it will be ten
times as important in 194X, .when coin machines are e v ery-
where. For your business will boom after V ictory • • • and
we aim to work right along with you.
You'll need the protection of strong, honestly-made ILCO
Coin Machine Locks designed to resist picking, and forcing.
You'll need quick service, intelligent co-operation, fair prices.
You got them from us in 1938 and the other prewar years-
and we want you to know you'll get them again.
c -s
Ready for you after victory
13
FOR
JULY
1945