Coin Machine Review (& Pacific ...)

Issue: 1945 July

What does the outsider think of folks
in the Coin Machine Industry? This is
an ever pregnant question and the men and
women of the Industry who contribute so
faithfully to every worthwhile charity and
civic improvement program sometimes won-
der if their efforts are really appreciated_
Just recently we appointed a news cor-
respondent in one of the most important
key cities in the nation_ This new correspon-
dent was apparently very reluctant to take
on a "gangster" publication, but after mak-
ing the rounds of the jobber and distribu-
tor outlets and meeting the operators
therein, this report came through: "These
people are charmingly cooperative and
all around good fellows, civic spirited
and definitely an asset to the community.
I'm acquiring a tremendous respect for the
coin machine industry in all of its diversi-
fied branches.
"Could something be done to impress the
general public with the excellence of the
service and the integrity of the people
performing it? If you remember, I hesi-
tated to take on the magazine for the
simple reason that I had not the right
orientation about the industry_ Now, I'm
an extremely liberal person, have no
scruples about gambling, and was still
under the impression that there was some-
thing "off-color" about the set-up. Usually
converts become zealots. No wonder that
I've become especially anxious to correct
the misconception about coin machines ...
their reputation is high in business circles.
How could it be extended to the average
individual ?"
There is much to be done in a public
relations program for this industry. NAMA
has made a feeble start to seH the vending
end of this business. Other branches must
eventually admit the feasibility of a like
program and promote the cause of coin-
operated equipment to the general public.
We cannot rely on free features appearing
from time to time in periodicals. The
whole ' truth, and "right" truth must be
systematically told in a well organized
national advertising program.
* * * * *
During the past month we've received
firm but gentle knocks on the kind of pa-
per used in printing our June issue and we (
suppose we will get some more knocks
when this issue is circulated.
We do not believe apologies are necessary
as we all know the critical situation on
paper stock, and it is getting worse instead
of better.
We feel very fortunate in being able to
secure a substitute paper to continue the
publication of THE REVIEW. Our pressmen
are doing their best to produce a clean
printing job on paper available to us.
You may rest assured that as soon as
coated paper is again available your pub-
lication will revert to the same quality
of stock as used in past issues. For your
kind indulgence in these critical months
we are deeply grateful.
for
Bally THOROBREDS
Keeney SUPER BELLS
$12.50 each
-SEE-
PAUL A. LAYMON
DISTRIBUTOR
COIN
MACHINE
REVIEW
-
t· ~,.
\~iC~A "'\ -.
THERE'S NO SHORTAGE
of this type of ILeO hardware at the front. But
when o'ur boys stop th rowing · it at . Japan, the
ILeO Li ne will retu rn in full peacetime a rray.
SECURITY as furnished in 1945
This question was very important in 1938 ..• it will be ten
times as important in 194X, .when coin machines are e v ery-
where. For your business will boom after V ictory • • • and
we aim to work right along with you.
You'll need the protection of strong, honestly-made ILCO
Coin Machine Locks designed to resist picking, and forcing.
You'll need quick service, intelligent co-operation, fair prices.
You got them from us in 1938 and the other prewar years-
and we want you to know you'll get them again.
c -s
Ready for you after victory
13
FOR
JULY
1945
EXPLANATION!
Paper is an e ssential war ma-
terial. It is working for Victory.
The d e mand for paper is so stu-
p endous that its civilian u se mu st
be greatly curtailed.
Publishers are limited b.oth a s
to the quantity and quality of
paper they m ay u se. In orde r to
comply with the governme nt's lim-
ita tio n s .on pape r , and still m a in-
tain its full circula tion, THE RE-
VIEW finds it n ecessary to u se a
lighte r we ight p a per f.or the n ext
f e w months and r e duce the trim
size ~ inch on th e width. This
economy is in coope ration with
the W a r Effor t.
.
Balti",ore
Baltimore smokers can expect an in-
crease in cigarettes this month, a survey
of local tobacco j obbers has indicated. The
anticipated increase, however, still will
leave the amount of cigarettes available for
civilians far short of that amount of pre-
war days. One of the large tobacco manu-
fac turers wiU send up to 80 per cent of the
J une quota, it was stated by a prominent
cigarette jobber. He said that the firm will
receive increases from three other manu-
facturers of popuIar brands. The total will
amount to about 85 per cent of the original
standing orders.
Another wholesaler said the firm antici-
pates a 50 per cent increase in allotments
from most of the large manufacturers.
The anticipated increase in allotments
of cigarettes is encouraging, and gives
promise that local operators of cigarette
7Ae" ACE" 01 All Locks
Chicago "ACE" tock
COIN
MACHINE
REVIEW
14
FOR
JULY
1945
~nd i ng
machines will soon be able to
give much better service with their ma-
chines than has been possible for some
time.
Some cigarette operators, who had been
doing a fine job, found it necessary to dis-
continue a good number of their machines
and pull them in. They now, however, an·
ticipate they will resume operating most
machines in their locations. The picture
looks more promising for cigarette opera-
t Oni.
Gwynn O~k Amusement Park, the third
of the larger amusement spots in this city,
is getting excellent patronage despite the
un seasonal cool weather which has obtained
here. The Arcade is well patronized. This
park, like the other two amusement parks
in this area, maintains some 200 Arcade
machines in operation. Gwynn Oak is un-
der the personal management of Arthur B.
Price.
The coin machine arcade is in full oper-
ation at Carlin's Amusement Park. The
official opening of the attractions is now
in full swing. Automatic phono collegian
dances are under way the first four nights
of the week.
, With the June weather becoming more
favorable, the attendance has been excel-
lent and better attendance is looked for in
the coming months. The park is under the
personal management of John J. Caclin,
founder and owner of the fun spot.
A substantial coin machine Arcade has
been added to the several in Baltimore by
the formal opening of the summer season
at Bay ShoI;e Amusement Park.
A feature of the Bay Shore Park is its
enlarged bathing facilities. It now has
faciliti'es for the accommodatIon of 15,000
bathers, a substanti'al increase over the
number carried other seasons.' The Park
has some 200 games operating for the
season.
John F. I gnace
* " "
A WAC, asked how she liked life in the
Service replied: "I like it 'all right, but I
don't like saying 'yes, ma'am' all day and
'no sir' all evening."
:J~ere io
/01'
no outofilufe
Qualify
Quality Products Will
Last for the Duration
D. GOTTLIEB A CO.
-because it represents the "ACE"
development in lock and key con-
struction
Investigate - ask your Jobber - and remember,
there's a CHICAGO Lock for every need ••• and ••.
all CHICAGO Locks assure • • • " UTMOST PROTEC·
TION."
but for the duration we can only par·
SORRY - tially fill civilian orders on Priority
Rating Basis.
CmCAGO
Famous "ACE"
Round Key
"Dancing Girls of All Nations"
for Panorams
It's a Whiz!
ALSO SERIES 1 TO 13
All Passed by L.A. Censors
Send tor Literature
-SEE-
PAUL A. LAYMON

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