Coin Machine Review (& Pacific ...)

The Over-Confident Operater
and the Post-War Years
by
Paul A. Laymon, Los Angeles
Today the nation and its people are on
a glorious and magnificent spending spree.
Money is more plentiful than in many a
decade and the operators are enjoying un-
dreamed of grosses due to the war created
nouveau riche. People, who in normal
times managed to eke out a modest exist-
ence, are now making salaries of peacetime
specfalists and believing themselves thor-
oughly ensconced in new wage brackets are
enjoying themselves to the limit with no
thought of the post-war years and a chang-
ing economy that will affect each and every
one of us.
Tragic it is that a lot of operators are
taking advantage of this condition and per-
mitting their equipment to rot and dete-
riorate in earning power, believing that the
newly created customers will accept it as
it is and patronize it as if new. Nothing
could be further from reality. Nobody will
play a filthy, dirty piece of equipment and,
least of all, one on which the payouts have
been so fixed as to kill customer considera-
tion.
It is hard to understand how operators
wiU permit their equipment to literally "go
to pot" when there is no definite indication
of any new equipment for many months to
come. In recent weeks we have talked with
several of the larger manufacturers and
their representatives and they bear us out
effort to keep present equipment in tip-top
presentable condition. Even though new
parts are not available the operator can
keep his machines clean and in good work-
ing condition.
Not only should the player-customer be
considered but also the location owner,
whose goodwill the operator must contin-
ually cultivate if he wants to retain the
spot in the post-war years. We've listened
to a lot of complaints from locations and
the peeves have ranged all the way from
poor equipment, inadequate servicing, op-
erator indifference to locations suggestions
on down to adjusting machines so tight on
payouts that customers become disinterest-
ed in the odds stacked against them. Com-
mon sense and easy figuring will show that
a more liberal setting on equipment will
increase the volume of play and not kill
off players and in the final analysis the
operator will earn more than on a tightly
set machine.
Summarizing, it must be admitted oper-
( See OVER-CONFIDENT, Page 47)
ZINCO
1st UPRIGHT
FREE PLAY
PIN GAME
Paul A. Laymon
COMING-"FLAT·TOP"
in making the statement that new amuse-
ment equipment is six months or more
away. Most of the factories are still under
contract for war work up to June, 1945,
and most certainly will find no way to pro-
duce amusement devices until after that
date. Therefore, operators should lend every
A Pin Game Revamp! Wri te, Phone,
Wire for Advance Information.
WILLIAMS
MANUFACTURING COMPANY
161 W . Huron St. , Chicago 10, Ill.
COIN
MACHINE
REVIEW
41
FOR
JANUARY
1945
Offered For lin,nediate Sale:
Keeney AIR RAIDERS ........................ $175.00
Kirk GUESSER SCALES .................... 125.00
VICTORY ROLLS .............................. $313.72
Bally RAPID FIRE GUNS .................... 168.00
37 Inch SKEE BALL GLASS................
5.00
GUN STOCKS for Seeburg Multi
Ray-O-Lites
10.00
Small Route of
SKEE BAI.I.S and VICTORY ROI.I.S
HAVE YOU A ROUTE FOR SALE?
We are interested in purchasing routes of any description anywhere in Southern California
or Central California. Immediate cash ready for routes of any size.
j
NICKABOB SALES COMPANY
(NICK CARTER )
FAirfax 1461
2525 West Pico Boulevard, Los Angeles 6, Californ,ia
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