Coin Machine Review (& Pacific ...)

Circumventing the Child Problem and
'Building Goodwill for, Your Arcade
by FRED McKEE
Western Representative, International Mutoscope Corp.
UBLIC confidence and good will. This • for the whole nation to read.
.
Since th e coin-operated movie business is
is perhaps one of the most difficult prob-
lems facing the Coin Machine Industry
going to become a real factor in Post-War
today, and the Arcade operator in particu-
years, I suggest that the Manufacturers As-
lar. Yet it is an easy goal to attain if we
sociation set up a Board of Censorship for
all film used by the Industry. This would
will follow the rules of the game as laid
down by our own knowledge of common
protect all concerned.
And may I suggest to you, Mr. Operator
decency and respect for the happiness of
others.
and you, Mr. Arcade Operator _ . . look
The Arcade owner must a t all times bend
twice before putting any film or peep show
on exhibit. If your blood pressure would
a little backwards to attain these ends. He
must take care that he does not display or
rise seeing yo ur 14-year-old son avidly view-
offer for sale in his Arcade anything of an
ing it _ . . take it off your machines. If
immoral or suggestive nature. H e should
you don't you're making home problems for
parents and a tough problem for yourself
select his equipment on a basis of givin g
just around the corber.
clean, wholesome amusement.
H ere in Los Angeles the Arcade operator
Make your Arcade a place where ALL
is faced with a ban on so-called "Peep
the people of your section will want to
Show" machines because some of us got
come. . . . A place where parents will
over the border line. The care in the selec-
allow th eir children to come with a feeling
of confidence. Cultivate the best element
tion of film and the voluntary asking for
police censorship of all material used, will
of your section by keep ing the premises
prevent unfavorable publicity and the loss
brightly lighted and try to arrange the cen-
of a good deal of revenue.
ter section of your floor so that a full view
No doubt the matter concerning the ma-
to th e back can be had from the street.
Your place should be as clean as possible
chines themselves will be adjusted shortly.
But we have lost a great deal of the Public
at all times, especially the lavatories.
"good will" for both ourselves and the Coin
Watch for perverts, sporting girls and un-
Machine Industry as a whole. With Holly-
desirable characters that will try and make
wood used as a focal point, sensation sheets
your place their hang-out.
Be a good "greeter" and mingle with
co uld make a terrific story of this mess
P
Fred McKee
your customers, helpin g th em if they are
having difficulty operating a machine or not
getting the maximum of pleasure from it.
Don' t argue with a customer when h e claims
he has lost his coin or cause him to feel
like' a chump when you adjust the matter.
Make him feel kindly toward you and your
business by putting him at his ease and
letting him know you're glad h e ca me in_
He'll come again and bring others. Pay es-
pecial attention to unescorted girls and
women and see that they are not molested
by mashers or otherwise disturbed while in
your place. Let these women know that
your Arcade is operated in such a manner
that it is a healthy, safe place for them
and their children.
Speaking of children .. . I wonder how
many of you fellows in this business have
ever h eard of the Big Brother movement
or know of the real need for more men like
- - - - - - - - - T U R N PAGE
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-SEE-
PAUL A. LAYMON
·Oistributed
by
Bally
Manufac'uring
THE BLUE BLOODS OF THE
Company
INDUS~Y
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FOil
APIlI ..
1945