Coin Machine Review (& Pacific ...)

Issue: 1945 April

Circumventing the Child Problem and
'Building Goodwill for, Your Arcade
by FRED McKEE
Western Representative, International Mutoscope Corp.
UBLIC confidence and good will. This • for the whole nation to read.
.
Since th e coin-operated movie business is
is perhaps one of the most difficult prob-
lems facing the Coin Machine Industry
going to become a real factor in Post-War
today, and the Arcade operator in particu-
years, I suggest that the Manufacturers As-
lar. Yet it is an easy goal to attain if we
sociation set up a Board of Censorship for
all film used by the Industry. This would
will follow the rules of the game as laid
down by our own knowledge of common
protect all concerned.
And may I suggest to you, Mr. Operator
decency and respect for the happiness of
others.
and you, Mr. Arcade Operator _ . . look
The Arcade owner must a t all times bend
twice before putting any film or peep show
on exhibit. If your blood pressure would
a little backwards to attain these ends. He
must take care that he does not display or
rise seeing yo ur 14-year-old son avidly view-
offer for sale in his Arcade anything of an
ing it _ . . take it off your machines. If
immoral or suggestive nature. H e should
you don't you're making home problems for
parents and a tough problem for yourself
select his equipment on a basis of givin g
just around the corber.
clean, wholesome amusement.
H ere in Los Angeles the Arcade operator
Make your Arcade a place where ALL
is faced with a ban on so-called "Peep
the people of your section will want to
Show" machines because some of us got
come. . . . A place where parents will
over the border line. The care in the selec-
allow th eir children to come with a feeling
of confidence. Cultivate the best element
tion of film and the voluntary asking for
police censorship of all material used, will
of your section by keep ing the premises
prevent unfavorable publicity and the loss
brightly lighted and try to arrange the cen-
of a good deal of revenue.
ter section of your floor so that a full view
No doubt the matter concerning the ma-
to th e back can be had from the street.
Your place should be as clean as possible
chines themselves will be adjusted shortly.
But we have lost a great deal of the Public
at all times, especially the lavatories.
"good will" for both ourselves and the Coin
Watch for perverts, sporting girls and un-
Machine Industry as a whole. With Holly-
desirable characters that will try and make
wood used as a focal point, sensation sheets
your place their hang-out.
Be a good "greeter" and mingle with
co uld make a terrific story of this mess
P
Fred McKee
your customers, helpin g th em if they are
having difficulty operating a machine or not
getting the maximum of pleasure from it.
Don' t argue with a customer when h e claims
he has lost his coin or cause him to feel
like' a chump when you adjust the matter.
Make him feel kindly toward you and your
business by putting him at his ease and
letting him know you're glad h e ca me in_
He'll come again and bring others. Pay es-
pecial attention to unescorted girls and
women and see that they are not molested
by mashers or otherwise disturbed while in
your place. Let these women know that
your Arcade is operated in such a manner
that it is a healthy, safe place for them
and their children.
Speaking of children .. . I wonder how
many of you fellows in this business have
ever h eard of the Big Brother movement
or know of the real need for more men like
- - - - - - - - - T U R N PAGE
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21x4l-Cas. of Eight .................. _. 12.00
2lx47-Cas. of S.ven ...... _ ...... _ ...... ll .OO
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-SEE-
PAUL A. LAYMON
·Oistributed
by
Bally
Manufac'uring
THE BLUE BLOODS OF THE
Company
INDUS~Y
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COIN
MACHINI
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FOil
APIlI ..
1945
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InfDlm~
PBII!
Write MILLS NOVELTY COMPANY 4100 Fullerton Avenue
Chicago, Illinois, for latest Coin Machine Information
COIN
MACHINE
REVIEW
14
FOR
APRIL
1945
ourselves in the Boy Scout effort. Inquire
into these activities in your community and
get in th ese move men ts either throu gh your
Lodge or by direct contact. I assure you
that if you do this you will find a great
so urce of pleasure for yourself and will
have a better understandin g of the obliga-
tion that we, as Arcade owners, have to the
whole Nation.
The Arcade, wherever it is placed, is at
all tim es a magnet that will draw th e chil-
dren from a wide area surroundin g it.
Whether it is a wholesome spot for th ese
youngsters to co ngregate or possessive of
the worst of inAuences depends directly on
you and your attitude toward them. We do
not permit children in our Arcade during
school hours on school days or children
und er 18 to remain in th e Arcade after 9
at night. Since we are near a large school
we do not permit them in th e Arcade dur-
ing the noon hour because th ey might spend
their lunch money with us instead of for
the food th ey need.
Bear in mind at all tim es, wheth er we are
opera ting Bell machines, Pin Games or Ar-
ca des, the solution to our problems is co m-
mon decency and respect for th e other fel-
low's peace of mind and happiness. You
can' t blame the authorities for things you
bring on yourself. It has been my expe-
rience in dealing with th e Po licing Authori-
ties in connection with the Coin Machin e
Business in many section s of the country,
that th ey are as a whole anxious to protect
your interests with th e same tolerance th ey
do any other legitimate merchant. That is,
if you show th em the respect due th em by
co nductin g your business affairs so they are
not constan tly bei ng made th e goat of your
greed. For example : Go the limit in your
operations a nd then go over and si t in th e
Chief's office at the Police Sta ti on and
watch him slowly go nuts. My advice is to
coopera te with th e poli ci ng officials of your
community by asking th eir advice as to
what you operate an d making certai n in
your own mind that what you ask will not
put him on the spot.
As coi n machin e men we are dea ling with
the General Public and it's the General
Public th at eith er puts thumbs down on our
activities or gives us the green light. Ou r
busi ness must be conducted in th e full li ght
wh ere everyo ne Ca n see it. As you know
there are groups in every community that
make it a point to look at our business
with a jaundiced eye and if we give them
a leg to stand on th ey will use the Coin
Machine Industry as the brunt for every
reform Aare-up.
In closing let me state again . . . Keep
your operation clean by your own sta ndards
of decency, strive to make better citizens
of th e children that you con tact in your
place of business and treat them as you
would have others trea t your children. Offer
some of your time and self to your com-
munity and its many civic activities. You
wi ll be welcome, I assure you. Be sure
you're right and th e whol e town will back
you up with th eir business and th eir good
will.
at
A.D.T.!
No peeking - much as we would
like to tell you of our postwar plans, we
can't open our doors )Zet. However, we assure
you that A.B.T.'s postwar products will
maintain the high quality standards of A.B.T.
and bring yoli .. greater profits and
sa tisfaction after victory is ours.
A.B~T.~~
715-723 North Kedzle Avenue
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Chlcag~ 12, illinois

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