Coin Machine Review (& Pacific ...)

COMMUNIQUE
(Continued from Page 27)
phone numbers of th e luscious ladies who
model for their window disnlays.
They Really Spend the Dough
Here are some interesting figures show-
ing the money spent by the six leading
cigarette advertisers last year. These totals
do not include amounts spent in news-
papers and do include advertising of some
products aside from cigarettes. But in the
main they cover cigarette advertising in
magazines and on the radio. Here they are
to the closest hundred thousand dollars:
R. J. Reynolds Tobacco Co.
(Camels) ____ . ___ ._ .... _ ... __ ._. ___ .. _.$6,300.00
Liggett & Myers Tobacco Co.
(Chesterfields) __ .... ____ .... _ ... __ 5,900.00
American Tobacco Co.
(Lucky Strike-TareytonL. 5,700.00
Philip Morris & Co.
(Philip Morris) _._ ....... _ ....... 3,700.00
Brown & Williamson
(Raleigh-Kool, etc. ) ._ ........ __ 2,500.00
P. Lorillar.d. Co." (Old" Golds) 1,800.00
More Ad"ert,stng Dope
Inasmuch as advertising is what makes
the cigarette business wheels go round,
information about thi s feature seems per-
tinent.
COIN
MACHINE
REVIEW
38
Jack Benny signs up with Pall Malls
to broadcast a half hour show starting
this fall. Time: same as Jack now uses,
i.e., 7 to 7 :30 p.m. EWT on NBC. Jack
controls this half hour rather than the ad-
vertiser. It's one of radio's choicest "spots."
Philip Morris has just started an ex-
tensive newspaper campaign in 750 news-
papers to run for 10 weeks.
Speaking of Philip Morris,. when Johnny
ends up by saying "I'll be seeing you on
the counters and in the show wintlows all
over America" it would be appropriate for
him to say "on the counters and in the
show windows and vending machines,"
don't you think? This column has half
a mind to suggest this to P. M.- in fact,
we will do it.
Are You Selling Your Empty Cigarette Cases?
There is an excell ent market for these
and you can pick up a nice "windfall"
each month as well as be furthering the
war effort. You can sell them to used con-
tain er dealers but you can get a b etter
price by telephoning around a bit to some
local manufacturers and sellin g direct to
them. Also be sure not to burn your
emp ty cartons-they are not saleable, but
a waste paper man will tak e th em and
eventually they will be used in making
more cardboard.
I· er
~treattt '"
CONVERTED FROM
STARS
FOR
APRIL
·1944
***
Streamliner. United' s latest conversion. is
sweeping the nation. Send in your obso-
lete STARS today.
WE ARE ALSO REVAMPING
GRAND CANYON
from DOUBLE PLAY
SANTA FE
from WEST WIND
ARIZONA
from SU,N BEAM
MIDWAY
fr!lm ZOMBIE
BRAZIL
from DO·RE·MI
You'll Get and
Hold the Play
With Games
Revamped
'the UNITED
Way!
Industrial Cafeterias Repidly Assuming "Loca-
tion" Imporlance
More and more plants, large and ·small,
are adopting "in- plant" feeding for tl>eir
employees. It is estim ated that 1944 will
bring about a 60 per cent expansion of in-
dustrial cafeteria facilities capable of seat-
ing almost a million. Do not overlook such
locations-they are going to be more and
more importan t in the vendor's set up.
Quote and Unquote
The following is verbatim from a recent
report of the Bureau of Agricultural Eco-
nomics (Dept. of Agriculture) :
"A year ago an official statement was
issued by the Beverage and Tobacco
Division of the War Production Board
that it did not appear that any re-
strictions on the manufacture or dis-
tribution of cigarettes were necessary
at that time . . . . Events of the past
year seem to have verified this state-
ment. Although consumption is now
at the highest level on record, an
absolute shortage of cigarettes does
not appear to be an immediate pros-
pect . . . . Cigarettes will continue to
be suffi cient in volume and quality to
meet th e demands of United States
civilians."
A lot of reports issued by Federal bu-
reaus read just as well from right to left
as from left to right. But this one reads
like commo n sense to us. Maybe it's be-
cause we hope Ag-Ec is correct, and we do
'
mean hope.
Gutshall Dolls Up
LOS ANGELES-The Jack Gutshall Dis-
tributin g Co. doesn't look the same any-
more. Workmen have been busy over the
past few weeks and now emerges an estab-
Tishm ent replete with soundproof cei lings
and partitions, tiled floors, stru ctural glass,
fluorescent fixtures, chrome furniture, vene-
tian blinds and an apple green pastel paint
job that puts th e final "english" on the
whole affair. All in all it's been a thor-
ough face-lifting and is in line with Gut-
shall's plans for th e post-war years.
In recent months Gutshall has forged
ahead with his record service for operators.
With the major record distributors limit·
ing the operators and operating on short
stocks continually, the Gutshall service has
been a real boon. Today Gutshall has Ex-
clusive, Musicraft and Premier. All 3 la-
bels ,have th e latest hits and Gutshall is
doing a terrific business with the music-
men.
Mazie was in a bar having a beer when
a friend from England walk ed in.
"Aye say, Mazie, are you 'aving one?"
"Nope, it's just the cut of me coat."
* * *
She: "What wonderfully developed arms
you have."
He : " Yes, I'm a football player. By the
way, were you ever on a track team?"
"Shay, lishen, lady, you're the homeliest
woman I ever saw."
"Well, you're th e drunkest man I ever
saw."
"I know, lady, but I'll get over it in the
morning."
* * *
"Waiter, there's a fly in my soup."
"The poor thing must have lost its bal-
ance. It was sitting on the rim of the bowl
when I brought your soup in."
* * *
. . _ _ ,p123-25 N. WESTERN AVENUE
CHICAGO, _ _ ~
Captain: " The man who sneaked out of
barracks last night and met a girl in the
Knoll will step forward -
COMPANY
HALT!"
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELY!