Coin Machine Review (& Pacific ...)

Issue: 1944 April

COMMUNIQUE
(Continued from Page 27)
phone numbers of th e luscious ladies who
model for their window disnlays.
They Really Spend the Dough
Here are some interesting figures show-
ing the money spent by the six leading
cigarette advertisers last year. These totals
do not include amounts spent in news-
papers and do include advertising of some
products aside from cigarettes. But in the
main they cover cigarette advertising in
magazines and on the radio. Here they are
to the closest hundred thousand dollars:
R. J. Reynolds Tobacco Co.
(Camels) ____ . ___ ._ .... _ ... __ ._. ___ .. _.$6,300.00
Liggett & Myers Tobacco Co.
(Chesterfields) __ .... ____ .... _ ... __ 5,900.00
American Tobacco Co.
(Lucky Strike-TareytonL. 5,700.00
Philip Morris & Co.
(Philip Morris) _._ ....... _ ....... 3,700.00
Brown & Williamson
(Raleigh-Kool, etc. ) ._ ........ __ 2,500.00
P. Lorillar.d. Co." (Old" Golds) 1,800.00
More Ad"ert,stng Dope
Inasmuch as advertising is what makes
the cigarette business wheels go round,
information about thi s feature seems per-
tinent.
COIN
MACHINE
REVIEW
38
Jack Benny signs up with Pall Malls
to broadcast a half hour show starting
this fall. Time: same as Jack now uses,
i.e., 7 to 7 :30 p.m. EWT on NBC. Jack
controls this half hour rather than the ad-
vertiser. It's one of radio's choicest "spots."
Philip Morris has just started an ex-
tensive newspaper campaign in 750 news-
papers to run for 10 weeks.
Speaking of Philip Morris,. when Johnny
ends up by saying "I'll be seeing you on
the counters and in the show wintlows all
over America" it would be appropriate for
him to say "on the counters and in the
show windows and vending machines,"
don't you think? This column has half
a mind to suggest this to P. M.- in fact,
we will do it.
Are You Selling Your Empty Cigarette Cases?
There is an excell ent market for these
and you can pick up a nice "windfall"
each month as well as be furthering the
war effort. You can sell them to used con-
tain er dealers but you can get a b etter
price by telephoning around a bit to some
local manufacturers and sellin g direct to
them. Also be sure not to burn your
emp ty cartons-they are not saleable, but
a waste paper man will tak e th em and
eventually they will be used in making
more cardboard.
I· er
~treattt '"
CONVERTED FROM
STARS
FOR
APRIL
·1944
***
Streamliner. United' s latest conversion. is
sweeping the nation. Send in your obso-
lete STARS today.
WE ARE ALSO REVAMPING
GRAND CANYON
from DOUBLE PLAY
SANTA FE
from WEST WIND
ARIZONA
from SU,N BEAM
MIDWAY
fr!lm ZOMBIE
BRAZIL
from DO·RE·MI
You'll Get and
Hold the Play
With Games
Revamped
'the UNITED
Way!
Industrial Cafeterias Repidly Assuming "Loca-
tion" Imporlance
More and more plants, large and ·small,
are adopting "in- plant" feeding for tl>eir
employees. It is estim ated that 1944 will
bring about a 60 per cent expansion of in-
dustrial cafeteria facilities capable of seat-
ing almost a million. Do not overlook such
locations-they are going to be more and
more importan t in the vendor's set up.
Quote and Unquote
The following is verbatim from a recent
report of the Bureau of Agricultural Eco-
nomics (Dept. of Agriculture) :
"A year ago an official statement was
issued by the Beverage and Tobacco
Division of the War Production Board
that it did not appear that any re-
strictions on the manufacture or dis-
tribution of cigarettes were necessary
at that time . . . . Events of the past
year seem to have verified this state-
ment. Although consumption is now
at the highest level on record, an
absolute shortage of cigarettes does
not appear to be an immediate pros-
pect . . . . Cigarettes will continue to
be suffi cient in volume and quality to
meet th e demands of United States
civilians."
A lot of reports issued by Federal bu-
reaus read just as well from right to left
as from left to right. But this one reads
like commo n sense to us. Maybe it's be-
cause we hope Ag-Ec is correct, and we do
'
mean hope.
Gutshall Dolls Up
LOS ANGELES-The Jack Gutshall Dis-
tributin g Co. doesn't look the same any-
more. Workmen have been busy over the
past few weeks and now emerges an estab-
Tishm ent replete with soundproof cei lings
and partitions, tiled floors, stru ctural glass,
fluorescent fixtures, chrome furniture, vene-
tian blinds and an apple green pastel paint
job that puts th e final "english" on the
whole affair. All in all it's been a thor-
ough face-lifting and is in line with Gut-
shall's plans for th e post-war years.
In recent months Gutshall has forged
ahead with his record service for operators.
With the major record distributors limit·
ing the operators and operating on short
stocks continually, the Gutshall service has
been a real boon. Today Gutshall has Ex-
clusive, Musicraft and Premier. All 3 la-
bels ,have th e latest hits and Gutshall is
doing a terrific business with the music-
men.
Mazie was in a bar having a beer when
a friend from England walk ed in.
"Aye say, Mazie, are you 'aving one?"
"Nope, it's just the cut of me coat."
* * *
She: "What wonderfully developed arms
you have."
He : " Yes, I'm a football player. By the
way, were you ever on a track team?"
"Shay, lishen, lady, you're the homeliest
woman I ever saw."
"Well, you're th e drunkest man I ever
saw."
"I know, lady, but I'll get over it in the
morning."
* * *
"Waiter, there's a fly in my soup."
"The poor thing must have lost its bal-
ance. It was sitting on the rim of the bowl
when I brought your soup in."
* * *
. . _ _ ,p123-25 N. WESTERN AVENUE
CHICAGO, _ _ ~
Captain: " The man who sneaked out of
barracks last night and met a girl in the
Knoll will step forward -
COMPANY
HALT!"
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELY!
jN THE WEST
(Continued from Page 28)
enjoying a merry time in the Southland
with Mac Mohr, Harry Kaplan, Hermie
Cohen and others vying for opportunities to
entertain him. On the 13th Mac Mohr spiro
ited DougJis away to Murietta Hot Springs
and the next day Douglis phoned THE RE-
VIEW long distance to tell us what a nice
time he was having in one of Sunny Cali-
fornia's favorite spas.
Charlie Washburn and A. M. Keene re-
turned in early March from a trip to Mex-
ico City.
Phil Robinson is busy entertaining his
brother from Chicago and the middle of
the month introdu ced him to the big shots
on Coin Row.
Percy Shields spent the first week of
March in the San Joaquin Valley deliver-
ing and buying eqlIipment for the E. T.
Mape Music Co.
Back to E. G. Lewis again. While in Los
Angeles Lewis visited Simmons and dis-
cussed the days when he purchased Cape-
hart Orchestra pes 'way back in 1928 and
1929.
George Murdock, Yakima, Wash., was in
Los Angeles the middle of March and vis-
ited local coinmen. George recounted a
trip he made to the coast from New Or-
leans. He ordered the $1.75 dinner in the
diner and when the check arrived he asked
why it was $2.50. "Well," says the waiter,
"you ordered pie for dessert and that's not
on the dinner.'" What war-times!
Matt Pratt, former shop man at Mape
Music, who was inducted in January,
stopped in for a brief visit in early March
on his way to a new Camp in Mississippi.
Pratt is in the Army Air Ground Force.
R. H. Causey has purchased the marble
table route of Ernie Gregg; in Bell.
Jack McClelland of Wilshire Amuse-
ment, will pick summer next time for a
month's vacation at Arrowhead. With the
missus he endured the heavy snow falls
th at accompanied our recent heavy "dew"
and for a week was snowed in way back
in the canyon. Jack's new Cadillac was
buried under 8 feet of snow. The McClel-
lands finally hoofed it a mile and a half to
get "rescued."
Bill Leuenhagen is telling the yarn of a
chap in a Texas bar who kept insisting
that "the president is a horse's neck." Thp.
drunk wouldn' t discontinue his slur and be-
came insistent on knowing why he couldn't
speak his mind in a free country. "Waaal,
podner," spoke up a Texan from the cac-
tus belt, "we-all really don't mind if you
call him anything else, by we Texans love
our horses!" The boys in the back room add
that the original gag didn't treat with the
neck end of th e horse. Ah, democracy!
The E. T. Mape Music Co. reports a nice
response ' to their 5-Point Service program
from operators following the initial an-
nouncement in last month's issue. "We en-
joyed a mighty fine business," said Bert
Beutler, "and the boys were really pleased
with the services offered." The Preshers
from San Diego, Ollie Trevillian from San-
ta Barbara, and Stanley Tracy of Kingman,
Arizona, were in at Mape's the day we
called, to pick up equipment.
This wouldn't be a complete colyum
without Bud Parr's favorite joke of the
month. Here it is: A drunk watched a GI
enter a revolving door. As the door swung
around, a pretty WAC stepped out. "Darned
good trick," he muttered, "but I don't see
how that guy changed his clothes so fast."
Paul Laymon took it easy on Sunday,
March 12, by planting no rose bushes
along the walks at his home. What he did
J. B. Gesas, represenfing Sloan and Gesas ,
Honolulu, is shown "puffing if on fhe line"
for a large order of equipmenf af California
Amusemenf Co. for shipmenf fo fhe Islands.
C. W . Garfon, manager of fhe Los Angeles
office, beams his approval.
Gesas Buying Big
LOS ANGELES- J. B. Gesas, of Swan
and Gesas, Honolulu, has been purchasing
huge quantities of coin-controll ed equip-
ment of all types during the past two
months from California Amusement Co. for
transmission to Arcades and route opera-
tors in the Hawaiian Islands.
The firm of Sloan and Gesas represent a
number of operators in the Islands and J.
B. Gesas headquarters in Los Angeles to
take care of their equipment requirements.
M_ S. Wolf, head of California Amuse-
ment, returned March 13th from a 17-day
buying trip that took him through the
Southern States and on up to Chicago. Bill
purchased a tremendous quantity of equip-
ment on the trip and shipments are now fil-
tering into the local office.
Max Thiede, Salesmanager, is back at
the local office from a successful sales trip
up through the San Joaquin valley to Sac-
ramento and back down the coast towns.
the balance of the day is not revealed but
we surmise it had to do with a heavy dose
of reclining.
Max Thiede of California Amusement is
getting into fine form now as a teller of
worthwhile jokes and this month is sharing
the following with the boys calling at Cali-
fornia: A newlywed doctor took his wife
walking when a pretty girl smiled and
spoke to him. The wife, sensing an earlier
love affair asked him who the lady was.
"Oh, just a girl I met professionally." "No
doubt," meowed the wife, "but whose pro-
f ession-yours or hers?"
Jerry Inglis who has been operating in
Boise, Idaho, recently after an 8 year stint
with Paul A. Laymon, has received his
take him the length and breadth of the na-
tion .
Ernest Bryant, Glendale; Danny Jack -
son, Pismo Beach; and Trojan Operating;,
Inglewood, were spotted by this reporter
buying equipment at W. H. Leuenhagen.
Ernie Stanton of General Vendors, is
now a civilian employe\:. of the army.
Richard LaMarre has not only rece ived
his "greetings" but he has a definite date
with the army in three weeks. Dick will
bid goodbye to his refinishing job at Lay-
mon's and leave th e wife and five kiddies
at home when he dons his uniform.
Next, on the humor side, is Aubrey Stem-
ler of Clark Distributing, who enters the
Humor Sweepstakes with thi s entry: A
Hollywood casting director, whose task it
was to pass on the figures of chorines, com-
plained of th e awful headache it gave him.
He got no sympathy from his envious,
friend. "Listen, if I had your job, I don't
think it would give me a headache."
"Yeah," said the director bitterly, "but
~,uppo~~ i~ did. Wh~~, w?uld you do?"
Why, saId the pal, I d Just take an as-
pirant and go to bed." That's about as far
as we go, lads, but send in your en tri es. A
plush-lined moustache cup will be sold at
a cut rate to th e winner for the year.
L. Lewin, EngliSh jobber, now in the
Southland and recently discharged from
th e U. S. Army, has been connected with
California Music until recently when his
doctor ordered a rest. Lewin is now back
in the saddle and looking for a connection.
J ames Flannagan, serviceman at Paul
Laymon's, is about ready to pitch a tent.
His landlady recently served notice on him
that she wanted her domicile back. Jimmy
look ed the town over and couldn't find
shelter and so said landlady took Jimmy to
court to prove she really wanted the old
homestead back for her very own. So the
Flannagans are on the march- to where--
nobody knows!
Aaron G' Brau
Slots Stolen
LONG BEACH, Calif. - The storage'
warehouse of Long Beach Cigarette Service
on Gaviota Avenue in Long Beach was en-
tered during the night of March 9th and 3
slot machines taken. Machines bore com-
pany serial numbers of 52, 53 and 54 metal
stamped at the top of the machines along-
side the regular serials. Machines were a
5c Pace All Star Comet, 10c Mills Brown
Front and 25c Pace All Star Comet. All
machines were newly refinished.
Ken Brown of the firm asks any operators
running across these machines to hold
them, and the individual if possible, and
wire him collect for the thief is believed
to have been the same one who entered
the warehouse previously and got away
with a thousand dollars worth of parts
and equipment.
"'greetings."
The Jack Gutshall Distributing Co. is
past few weeks and now emerges an estab-
lishment has undergone a complete face-
lifting and new paint, new soundproof par-
titions, new light fixtures, new flooring and
new Chrome furniture have worked a mar-
velous transformation. Jack is doing a
nifty job distributing Exclusive records and
currently has some top tunes that are get-
ting a terrific play from the music boys.
Mr. and Mrs. George Townsend, Phila-
delphia, were dinner guests of the Lay-
mons on the 12th. Mrs. Townsend attended
Purdue with Mrs. Laymon. Hubby George
is head of the personnel department of the
Bureau of Immi/!ration and his ('hore,
If You Want
to Buy
Arcade Equipment
-SEE-
PAUL A. LAYMON
DISTRIBUTOR
1503 West Pico
COIN
MACHINE ~
REVIEW
39
FOR
APRlt
1944

Download Page 37: PDF File | Image

Download Page 38 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.