Coin Machine Review (& Pacific ...)
Issue: 1943 March - Page 3
The 117th Consecutive Monthly Issue of the
C,ih IJtlfc~ihe ~ ellieIfJ
MARCR, 1943
The COIN MACHINE REVIEW for March, 1943, Vol 10, No. 9. Published monthly at 1115 Venice Blvd ..... Los Ang'eles, Calif. Flt~roy 8269. Paul W. Blackford,
editor and publisher. NEW YORK OFFICE Ralph p, Mulligan, 441 Lexington Ave., Murray Hill 2-5589. "HICAGO OFFICE: C, J, Anderson, 35 East Wacker
Drive, CENtral /112. PORTLAND, Ore ., OFFICE: J. A. Converse, 1007 Termina I Sales Bldg ., ATwater 2111. Entered as Second Class Matter July 23, 1936, at
the Post Office at Los Angeles, Calif., under the Act of March 3, 1879. SUBSCRIPTION RATES: $1 .00 per year or $2.00 for 3 years. 25c per copy • .
BIG ARCADE SEASON AHEAD
1943 Season Looks Best Ever
for Nation's Penny Palaces
By Aaron Goldstein
NEW YORK-The greatest year in Arcade history is just ahead! These are
the combined opinions of the largest Arcade operators in this area and the
general feeling filtering into Gotham from the balance of the country.
What stands behind such opinions and why are the seasoned Arcade own-
ers so positive that the 1943 season will be the industry's greatest ? Curiously
we sought out the big· wigs of the business in this sector and asked for an
interpretation of the reports we had received. The answer was simple:
* * * * * * *
REVIEW SERVICE
FLAG
Walter D. Newcomb, Jr.
Newcomb Buys Pie ..
t
SANTA MONICA, Calif.-Purchase of
the Santa Monica Pleasure Pier was an-
nounced here March 2 by Walter D. New-
comb, Jr., Santa Monica business man and
Arcade operator, who has been operating
the Pier under a lease arrangement. The
consideration was around $400,000.00.
Newcomb is the owner of the Funhouse
and merry·go·round on the Venice Pier
and operates the Pier Gift Shop and Arcade
on the Santa Monica P ier.
In acquiring the Pier from the Security·
First National Bank with the idea of de·
veloping it after the war into an attraction
for tourists and convention visitors, New·
comb said : "Wartime restrictions make it
impossible to do anything about improving
the pier now but it certainly can be built
up into an outstanding tourist attraction.
"At present there are 55 business firms
located on th e property includin g seven
(See NEWCOMB, Page 4J
* * * * *
* * *
*
*
*
*
*
*
* * * * * * *
B. K. ANDERSON
HARRY BORTNICK
DOROTHY M. FROST
HARRY HOLDSWORTH
LOUIS KARNOFSKY
ROBERT A. LATIMER
H. L. MITCHELL
HERB TRACKMAN
Important Notice
For the duration of the War the Los
Angeles offices of THE REVIEW will be
open from 12 a.m. to 4:00 p.m. only each
day. Switchboard service will be from
10 a. m. to 4:30 p. m. and the offices will
continue to close all day Saturday. .
Americans want the simpler form of amuse·
ment, they are tired of picture shows where
death and war films comprise the cinema
meal, they long for the outdoors and eco-
nomical pleasures. The Arcade is the an-
swer to each of these desires. Then too,
the presence of men in uniform, on small
salaries, has a contributing effect in
most areas. All in all there can be little
doubt but what 1943 WILL be the biggest
Arcade year in history,
What about equipment? A nationwide
survey by THE REVIE'W brought to light the
fact that ample equipment is available to
take care of the ordinary needs of the
presen t season. There are considerable
quantities of Arcade pieces in the various
jobbing establishments and a very limited
amoun t of new pieces in storage that will
help bridge the gap to victory. Trading is
becoming a popular practice in th e Arcade
field and it should be widely encouraged
for machines unprofitable in one location
might be bell·ringers in another and in
this fashion two operators can solve an
equipment problem.
So important has the Arcade business
become that Associations are now trying
to hold together and establish operating
ethics for these new groups of business
men. Here in New York the Arcade Own·
ers Association has been formed and em-
bodies in its membership the owners and
operators of th e larger and better Arcades
in t):Ie New Englan d States. Al Blendow,
(See ARCADE SEASON, Page 4)
. ..... ;-
THE REVIEW HAS NEVER .MISSED AN ISSUE IN THE PAST TEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
COIN
MACHINE
REVIEW
3
fOR
MARCH
J943
C,ih IJtlfc~ihe ~ ellieIfJ
MARCR, 1943
The COIN MACHINE REVIEW for March, 1943, Vol 10, No. 9. Published monthly at 1115 Venice Blvd ..... Los Ang'eles, Calif. Flt~roy 8269. Paul W. Blackford,
editor and publisher. NEW YORK OFFICE Ralph p, Mulligan, 441 Lexington Ave., Murray Hill 2-5589. "HICAGO OFFICE: C, J, Anderson, 35 East Wacker
Drive, CENtral /112. PORTLAND, Ore ., OFFICE: J. A. Converse, 1007 Termina I Sales Bldg ., ATwater 2111. Entered as Second Class Matter July 23, 1936, at
the Post Office at Los Angeles, Calif., under the Act of March 3, 1879. SUBSCRIPTION RATES: $1 .00 per year or $2.00 for 3 years. 25c per copy • .
BIG ARCADE SEASON AHEAD
1943 Season Looks Best Ever
for Nation's Penny Palaces
By Aaron Goldstein
NEW YORK-The greatest year in Arcade history is just ahead! These are
the combined opinions of the largest Arcade operators in this area and the
general feeling filtering into Gotham from the balance of the country.
What stands behind such opinions and why are the seasoned Arcade own-
ers so positive that the 1943 season will be the industry's greatest ? Curiously
we sought out the big· wigs of the business in this sector and asked for an
interpretation of the reports we had received. The answer was simple:
* * * * * * *
REVIEW SERVICE
FLAG
Walter D. Newcomb, Jr.
Newcomb Buys Pie ..
t
SANTA MONICA, Calif.-Purchase of
the Santa Monica Pleasure Pier was an-
nounced here March 2 by Walter D. New-
comb, Jr., Santa Monica business man and
Arcade operator, who has been operating
the Pier under a lease arrangement. The
consideration was around $400,000.00.
Newcomb is the owner of the Funhouse
and merry·go·round on the Venice Pier
and operates the Pier Gift Shop and Arcade
on the Santa Monica P ier.
In acquiring the Pier from the Security·
First National Bank with the idea of de·
veloping it after the war into an attraction
for tourists and convention visitors, New·
comb said : "Wartime restrictions make it
impossible to do anything about improving
the pier now but it certainly can be built
up into an outstanding tourist attraction.
"At present there are 55 business firms
located on th e property includin g seven
(See NEWCOMB, Page 4J
* * * * *
* * *
*
*
*
*
*
*
* * * * * * *
B. K. ANDERSON
HARRY BORTNICK
DOROTHY M. FROST
HARRY HOLDSWORTH
LOUIS KARNOFSKY
ROBERT A. LATIMER
H. L. MITCHELL
HERB TRACKMAN
Important Notice
For the duration of the War the Los
Angeles offices of THE REVIEW will be
open from 12 a.m. to 4:00 p.m. only each
day. Switchboard service will be from
10 a. m. to 4:30 p. m. and the offices will
continue to close all day Saturday. .
Americans want the simpler form of amuse·
ment, they are tired of picture shows where
death and war films comprise the cinema
meal, they long for the outdoors and eco-
nomical pleasures. The Arcade is the an-
swer to each of these desires. Then too,
the presence of men in uniform, on small
salaries, has a contributing effect in
most areas. All in all there can be little
doubt but what 1943 WILL be the biggest
Arcade year in history,
What about equipment? A nationwide
survey by THE REVIE'W brought to light the
fact that ample equipment is available to
take care of the ordinary needs of the
presen t season. There are considerable
quantities of Arcade pieces in the various
jobbing establishments and a very limited
amoun t of new pieces in storage that will
help bridge the gap to victory. Trading is
becoming a popular practice in th e Arcade
field and it should be widely encouraged
for machines unprofitable in one location
might be bell·ringers in another and in
this fashion two operators can solve an
equipment problem.
So important has the Arcade business
become that Associations are now trying
to hold together and establish operating
ethics for these new groups of business
men. Here in New York the Arcade Own·
ers Association has been formed and em-
bodies in its membership the owners and
operators of th e larger and better Arcades
in t):Ie New Englan d States. Al Blendow,
(See ARCADE SEASON, Page 4)
. ..... ;-
THE REVIEW HAS NEVER .MISSED AN ISSUE IN THE PAST TEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
COIN
MACHINE
REVIEW
3
fOR
MARCH
J943
Future scanning projects are planned by the International Arcade Museum Library (IAML).